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For Companies At a Glance
- Tasks: Lead content optimisation for web and social platforms using AI tools.
- Company: Join Tata Consultancy Services, a purpose-led transformation company.
- Benefits: Enjoy competitive salary, health care, and extensive training resources.
- Why this job: Make a meaningful impact through innovative projects and diverse collaborations.
- Qualifications: Experience in content optimisation, SEO, and AI tools required.
- Other info: Embrace diversity and join a welcoming culture with numerous employee networks.
The predicted salary is between 36000 - 60000 £ per year.
If you need support in completing the application or if you require a different format of this document, please get in touch with UKI.recruitment@tcs.com or call TCS London Office number 02031552100 with the subject line: “Application Support Request”.
Job Type: Permanent
Location: London, UK (Hybrid)
Number of hours: 40 hours per week – full time
Ready to utilize your experience and expertise in Copywriting? We have an exciting role for you – Content Optimization Lead!
Careers at TCS: It means more. TCS is a purpose-led transformation company, built on belief. We do not just help businesses to transform through technology. We support them in making a meaningful difference to the people and communities they serve - our clients include some of the biggest brands in the UK and worldwide. For you, it means more to make an impact that matters, through challenging projects which demand ambitious innovation and thought leadership.
The Role
As a Content Optimization Lead, you will be responsible for:
- Optimizing content for web, social, and digital platforms using AI-assisted tools.
- Conducting audits and recommending improvements based on AI insights and SEO best practices.
Key responsibilities:
- Collaborate with SEO analysts, content writers, and creative teams to ensure cohesive strategies.
- Monitor KPIs and leverage predictive analytics for performance improvement.
- Ensure compliance with brand guidelines and ethical AI practices.
- Contribute to content strategy generation and stay updated on AI trends and market developments.
- Organize schedules to ensure timely delivery of optimized content across platforms.
Your Profile
Essential skills/knowledge/experience:
- Experience in managing large-scale content optimization projects across diverse industries (BFSI, Retail, Healthcare, Telecom, Travel, Manufacturing, etc.).
- Expertise in SEO and AI-powered content optimization tools (SurferSEO, Clearscope, MarketMuse).
- Ability to analyze and improve content performance using AI-driven analytics dashboards.
- Strong understanding of CMS platforms and structured content frameworks.
- Excellent command of grammar, syntax, and content structuring for digital platforms.
- Proficiency in writing assistant tools and AI-based content generation workflows.
- Familiarity with AI ethics, plagiarism detection, and bias mitigation.
- Knowledge of voice search optimization and AI-driven personalization techniques.
- Experience with A/B testing and AI-based conversion optimization strategies.
- Ability to work in fast-paced environments and adapt to AI-integrated workflows.
- Intermediate knowledge of content marketing, website migration, and schema markup.
- Familiarity with marketing automation platforms integrated with AI.
TCS is consistently voted a Top Employer in the UK and globally. Our competitive salary packages feature pension, health care, life assurance, laptop, phone, access to extensive training resources and discounts within the larger Tata network.
Diversity, Inclusion and Wellbeing
Tata Consultancy Services UK&I is committed to meeting the accessibility needs of all individuals in accordance with the UK Equality Act 2010 and the UK Human Rights Act 1998. We believe in building and sustaining a culture of equity and belonging where everyone can thrive. Our diversity and inclusion motto is ‘Inclusion without Exception’. Our continued commitment to Culture and Diversity is reflected across our workforce implemented through equitable workplace policies and processes. You’ll find a welcoming culture and many internal volunteering and social networks to join (these are optional). Our diversity, inclusion and social activities include 12 employee networks such as gender diversity, LGBTQIA+ & Allies, mental health, disability & neurodiversity inclusion and many more, as well as health & wellness initiatives and sports events and we sponsor the London Marathon. We welcome and embrace diversity in race, nationality, ethnicity, disability, neurodiversity, gender identity, age, physical ability, gender reassignment, sexual orientation. We are a disability inclusive employer and encourage disabled people to apply for this role.
If you are an applicant who needs any adjustments to the application process or interview, please contact us at UKI.recruitment@tcs.com with the subject line: “Adjustment Request” or call TCS London Office 02031552100 to request an adjustment. We welcome requests prior to you completing the application and at any stage of the recruitment process.
Next Steps
Due to a high volume of applications, we will be unable to contact each applicant individually on the status of their application. If you have not received a direct response within 30 days, then it should be deemed unsuccessful on this occasion. Join us and do more of what matters. Apply online now.
Content Optimization Lead employer: Tata Consultancy Services
Contact Detail:
Tata Consultancy Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Optimization Lead
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or even in person. Let them know you're on the hunt for a Content Optimization Lead role. You never know who might have a lead or can put in a good word for you!
✨Tip Number 2
Prepare for those interviews! Research TCS and their projects, especially around AI and content optimisation. Tailor your answers to show how your experience aligns with their needs. Confidence is key, so practice makes perfect!
✨Tip Number 3
Show off your skills! Create a portfolio showcasing your best work in content optimisation and SEO. Include case studies that highlight your impact. This will give you an edge and demonstrate your expertise to potential employers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining TCS and making a difference in the world of content optimisation.
We think you need these skills to ace Content Optimization Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Content Optimization Lead role. Highlight your experience with SEO and AI tools, as well as any relevant projects you've managed. We want to see how your skills align with what we're looking for!
Showcase Your Creativity: As a content optimisation expert, creativity is key! Use your application to demonstrate your unique approach to content strategy and optimisation. Share examples of how you've used innovative techniques to improve content performance in the past.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and focus on your achievements and skills that are most relevant to the role. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. This way, your application will be processed efficiently, and you'll be one step closer to joining our amazing team at StudySmarter!
How to prepare for a job interview at Tata Consultancy Services
✨Know Your Stuff
Make sure you brush up on your knowledge of SEO and AI-powered content optimisation tools. Familiarise yourself with platforms like SurferSEO and Clearscope, as well as the latest trends in AI and content strategy. This will show that you're not just a candidate, but someone who’s genuinely interested in the role.
✨Showcase Your Experience
Prepare to discuss your past projects in detail, especially those involving large-scale content optimisation across various industries. Be ready to share specific examples of how you’ve used analytics to improve content performance and how you collaborated with different teams to achieve results.
✨Ask Smart Questions
Interviews are a two-way street! Prepare insightful questions about TCS's approach to content optimisation and how they integrate AI into their workflows. This not only shows your interest but also helps you gauge if the company aligns with your values and career goals.
✨Be Yourself
TCS values diversity and inclusion, so don’t be afraid to let your personality shine through. Share your unique perspective and experiences, especially those that highlight your adaptability in fast-paced environments. Authenticity can set you apart from other candidates!
