About the CompanyTata Communications Redefines Connectivity with Innovation and IntelligenceDriving the next level of intelligence powered by Cloud, Mobility, Internet of Things, Collaboration, Security, Media services and Network services, we at Tata Communications are envisaging a New World of CommunicationsJob InformationSenior Manager – UK & Ireland Field MarketingLocation: London, United KingdomFunction: MarketingRegion: UK & IrelandReports to: Marketing Head - EuropeAbout the roleWe are looking for an experienced and commercially driven Senior Manager – UK & Ireland Field Marketing to help accelerate Tata Communications' growth across the UK and Ireland. Working closely with the Regional Marketing Leader, sales leadership and account teams, you will translate established regional priorities and target-market frameworks into focused marketing programmes that create demand, open doors in new accounts and accelerate opportunities. You will use account-based marketing, demand generation, executive engagement, digital, content, events and ecosystem partnerships to build engagement with senior decision-makers across priority enterprise accounts. You will be joining an established marketing organisation with defined target markets and account priorities. Your role will be to activate these priorities effectively, continually refine them using data and market signals, and improve marketing's impact on pipeline and growth. You should already be applying AI in your work and be able to demonstrate how you have used it to improve insight, targeting, personalisation, execution, productivity and marketing effectiveness. What you'll doDrive new-logo acquisitionMake new-logo acquisition a central focus of UK&I field marketing activity. Activate an established Target Market List (TML), working with sales and marketing stakeholders to continually sharpen account prioritisation. Develop integrated acquisition programmes combining ABM, demand generation, digital, executive engagement, thought leadership, events and partner activation. Use market intelligence, intent, engagement and opportunity signals to continuously improve targeting. Turn target accounts into actionable marketing programmesTranslate the TML and agreed commercial priorities into actionable account and cluster-based marketing programmes. Identify common industry, technology and business challenges across groups of accounts that can be addressed through scalable propositions and programmes. Develop deeper account-specific approaches where the importance or potential of the opportunity requires greater personalisation. Continuously refine programmes and targeting based on data, customer response and sales feedback. Deliver high-impact ABM and demand generationBuild and execute ABM programmes for priority prospects and strategic accounts. Develop relevant propositions, content and experiences for specific industries, accounts and personas. Orchestrate digital, content, executive engagement, events and partner activity into coherent customer journeys. Work with sales teams to identify marketing interventions that can create momentum within complex opportunities. Balance highly personalised account activity with scalable cluster and demand-generation programmes. You will be expected to actively apply AI to improve the effectiveness, precision and productivity of field marketing, including: Deepening account, industry and buying-group intelligence. Identifying signals that indicate when, where and how to engage an account. Creating and personalising messaging and content more effectively. Developing more sophisticated account and persona-based programmes. Equipping sales teams with stronger account intelligence and customer insights. Analysing marketing, engagement and pipeline data to identify next-best actions. Automating lower-value activities to increase marketing productivity. Importantly, you should be able to demonstrate specific examples of how you have personally leveraged AI in previous roles, what you changed and the resulting impact on marketing effectiveness, speed or productivity. Create and accelerate pipelineExecute field marketing programmes aligned to UK&I commercial priorities. Generate meaningful engagement and pipeline within priority new-logo and strategic accounts. Work closely with sales and business development teams to translate marketing engagement into customer conversations and opportunities. Identify points within active opportunities where targeted marketing interventions can help build engagement or accelerate progression. Maintain strong discipline around marketing-to-sales follow-through. Measure effectiveness through account engagement, opportunity creation, pipeline influence and progression, rather than marketing activity alone. Partner closely with salesOperate as a strong commercial marketing partner to UK&I sales and account teams. Participate actively in territory, account and pipeline discussions. Translate agreed commercial priorities into focused marketing activation. Bring customer, market and competitive insights into account planning. Equip sellers with relevant insights, messaging, content and engagement programmes. Create a strong feedback loop between sales activity, customer response and marketing execution. Create high-value customer engagementDevelop executive roundtables, thought leadership, industry programmes and targeted customer experiences. Ensure major events and sponsorships are connected to clear target-account and commercial objectives. Establish rigorous pre-event account activation and post-event sales follow-through. Orchestrate across marketingWork with the Regional Marketing Leader and specialist teams across digital, content, campaigns, product marketing, communications, events and partner marketing. Bring the right capabilities together around priority audiences, accounts and opportunities. Share market, customer and programme insights to continually improve the wider marketing approach. What we're looking forExperienceStrong experience in B2B technology marketing, ideally within enterprise technology, telecommunications, cloud, networking, cybersecurity, digital infrastructure, SaaS or IT services. Demonstrable experience marketing complex technology solutions with longer sales cycles, high-value opportunities, multiple decision-makers and complex enterprise buying processes. A proven track record of supporting new-logo acquisition and pipeline creation through marketing. Strong experience in field marketing, demand generation and/or ABM targeting large enterprise customers. Experience working with defined target-account or target-market frameworks and continually improving their effectiveness. Strong understanding of enterprise sales processes and the role marketing can play across the buying journey. Strong commercial and analytical orientation, with an ability to connect marketing activity to business outcomes. Have demonstrable experience incorporating AI into marketing workflows or programmes. Be able to provide tangible examples of applying AI beyond basic content generation. Have used AI to improve areas such as research, customer insight, account targeting, personalisation, ABM, campaign development, analytics or productivity. Be able to explain the tangible impact AI has had on the quality, speed, productivity or effectiveness of your work. What you bringCommercial mindset You think about accounts, customers, opportunities, pipeline and growth, not simply marketing activities. Hunter mindset You enjoy the challenge of opening doors, building engagement and creating demand in enterprise accounts where relationships may not yet exist. AI curiosity You continuously explore how AI can make marketing smarter, faster, more personalised and more effective. Data orientation You use evidence and signals to determine where to focus and are comfortable changing course when the evidence demands it. Collaboration You can work effectively across sales, marketing specialists, partners and other stakeholders in a matrix environment. Execution focus You are equally comfortable discussing accounts and pipeline with sales as you are turning those priorities into programmes and delivering them. Increasing meaningful engagement across priority new-logo accounts. Converting marketing engagement into customer conversations, opportunities and pipeline. Continually improving the precision and effectiveness of the established TML through data, market signals and feedback. Building deeper, multi-stakeholder engagement across priority enterprise accounts. Helping sales create and maintain momentum in strategically important opportunities. Establishing field marketing as a strong commercial partner to sales. Embedding AI into the day-to-day execution of field marketing to materially improve speed, insight, personalisation and productivity. Continuously shifting marketing effort toward programmes, accounts and approaches demonstrating the strongest commercial impact. Other Skillsfield marketing, account-based marketing, demand generation, artificial intelligence, digital marketing, campaign managementJob TypeFULL_TIME
Senior Director Marketing Innovation in London employer: Tata Communications
Tata Communications is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals in the transport and network engineering sector. With a strong emphasis on employee growth, we offer extensive training and development opportunities, ensuring that our team members are equipped to thrive in a rapidly evolving industry. Located in a dynamic environment, our employees benefit from a diverse range of projects and the chance to work with cutting-edge technologies, all while contributing to a meaningful mission of redefining connectivity.
