Brand Manager SpudBros Express

About SpudBros Express

SpudBros Express is a modern QSR brand built around quality, community, and unmistakable personality. With a growing UK footprint and ambitious expansion plans across self-owned and franchised locations, we are focused on building a brand that performs just as strongly in-store as it does online.

In-house dining and takeaway sit at the heart of our model, with delivery playing a supporting role. Our customers are Gen Z and Millennials who expect more than just good food – they expect energy, authenticity, and connection.

The Role

We are looking for a senior Brand Manager to lead and activate the SpudBros Express brand across the UK. This is a strategically important role focused on driving brand impact at scale, combining clear commercial objectives with best-in-class execution.

You will lead the brand agenda across the UK, with a strong focus on marketing performance, local store activation, and consistent brand expression across both self-owned and franchised locations.. While this role does not initially have direct reports, you will work through strong cross-functional partnerships with Operations, Franchise Support, and external agencies to deliver brand outcomes..

This role is ideal for someone who thrives in fast-paced QSR environments, understands the realities of stores, and knows how to turn a brand into measurable growth.

Key Responsibilities

Brand & Marketing Leadership

• Evolve and refine the SpudBros Express brand voice, visual identity, and customer-facing expression across all channels in close collaboration with the creators and other stakeholders.

• Act as a steward of the brand, setting clear principles and guidance to support strong execution by internal teams and franchise partners.

• Balance brand consistency with local relevance, enabling stores to execute campaigns and activations that resonate locally.

Brand Performance & Growth Impact

• Lead the planning and deployment of the UK brand and marketing budget across internal and external channels.

• Drive strong brand and commercial performance across:

  • Sales uplift and footfall growth

  • Brand health and consideration

  • Customer advocacy (NPS)

  • Campaign effectiveness and ROI

  • Loyalty engagement and repeat visits

• Use data and insight to continuously optimise campaigns, channels, and spend.

Local Store & Franchise Marketing

• Design, refine, and roll out local store marketing playbooks, toolkits, and launch frameworks.

• Support both self-owned and franchised locations equally, working directly with franchisees where needed.

• Support franchise partners with clear playbooks, toolkits, and campaigns that enable strong local execution while protecting the brand.

Campaigns, Menu & Product Storytelling

• Lead the end-to-end development of major UK brand campaigns, from insight and idea through to execution across in-store, digital, PR, and partnerships.

• Play a key role in menu development, naming, and product launches, ensuring strong storytelling and commercial appeal.

• Ensure in-house dining and takeaway experiences are consistently brought to life in-store.

Digital, Social & Community

• Work closely with other stakeholders on the brand’s social media and community-building strategy at store level, with a strong focus on Gen Z engagement.

• Drive and facilitate effective use of UGC, creators, and influencer partnerships at a local franchise level in collaboration with the brand creators.

• Ensure digital channels actively support footfall, loyalty, and repeat visits – not just awareness.

Agency & Cross-Functional Leadership

• Manage the day to day relationship with our creative, social, and PR partners.

• Work cross-functionally with Operations, Tech, Finance, Supply, and Franchise teams to ensure brand initiatives are operationally realistic and commercially sound.

• Act as a trusted brand partner to senior stakeholders across the business.

What We’re Looking For

Experience

• Extensive marketing and brand experience within QSR or high-volume hospitality.

• Proven track record of driving brand-led commercial growth, ideally in multi-site or franchised environments.

• Strong experience managing agency partners and marketing budgets.

• Hands-on experience with store-level marketing and local activation.

Skills & Mindset

• A builder and optimiser: with strong instincts for what will resonate culturally, commercially, and locally. then relentlessly improve it.

• Commercially sharp, data-informed, and comfortable being accountable for results.

• Deep understanding of Gen Z and Millennial consumers.

• Confident operating in a role with high ownership and influence, but no initial team.

• Pragmatic, collaborative, and comfortable working close to operations.

Progression

This role is designed to grow. Over the next 24–36 months, there is a clear pathway for this position to evolve into Head of Brand, with increased scope, team leadership, and potential international involvement as SpudBros Express scales.