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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns for exciting beauty products across international markets.
- Company: Join tarte, a fast-growing beauty brand known for high-performance naturals.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the beauty industry while working with a passionate team.
- Qualifications: 5-7 years of marketing experience, preferably in beauty or consumer goods.
- Other info: Dynamic role with opportunities to collaborate globally and drive creative strategies.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: UK (remote)
Scope: EME & SEAPAC
Team: Marketing
Reports to: International Marketing Director
About tarte
tarte™ is the pioneer of high-performance naturals™ and one of the fastest-growing beauty brands in the U.S. Founded nearly 25 years ago by CEO Maureen Kelly, tarte is built on a simple belief: beauty should deliver real results without compromise. All products are cruelty-free, formulated without the “icky” ingredients (parabens, mineral oil, phthalates, and more), and powered by naturally derived ingredients. The brand is 85% vegan, with 100% vegan skincare, and proudly the #1 concealer brand in the U.S. tarte operates in over 20 countries in-store and ships to 50+ countries worldwide.
The Role
tarte cosmetics is seeking an experienced International Marketing Manager who will be responsible for collaborating with the Marketing Director to develop, drive & project manage 360 marketing programs for all new product launches & existing core heroes within the product portfolio. In partnership with the team, this role will assist in the execution of launch plans, implementation of strategic marketing initiatives, and creation of marketing assets & content. The ideal candidate is a self-starter, agile, organized, and should possess both analytical and creative skills with the ability to work independently and cross-functionally within the organization & with our Sephora retailer partners. Beauty experience is highly preferred.
Key Responsibilities
- Drive the ideation, execution & project management of 360° marketing plans for new launches by working cross-functionally with teams including Trade Marketing, Digital Marketing, PR, Social, Influencer, Education, Events & our Sephora retail partners.
- Develop & refine brand & product messaging, ensuring key messaging is consistent across all customer touchpoints and curated for each market.
- Lead the localization of marketing copy & education materials for the international landscape.
- Develop clear & thoughtful creative briefs for content, trade & social media teams to create best-in-class assets.
- Drive & contribute to content creation process with clear feedback & strategic direction.
- Lead the understanding, execution, and optimization of paid media campaigns (digital, social, retail media), in collaboration with internal and external partners.
- Support international retail, PR, influencer, and event initiatives.
- Secure and optimize marketing support across Sephora channels (media, CRM, social, in-store, digital).
- Support the development and activation of CRM strategies in partnership with Sephora, focused on recruitment, retention, and engagement.
- Manage international marketing calendars, timelines, and cross-functional deliverables.
- Analyze sales data, industry trends, product reviews, and competitive research to identify actionable insights.
Profile
- 5–7+ years of marketing experience, preferably in beauty, fashion, or consumer goods.
- Proven experience managing international markets and go-to-market processes.
- Strong project management and cross-functional collaboration skills.
- Strong understanding of paid media, performance marketing, and campaign optimization.
- Experience working closely with retail marketing teams, ideally Sephora.
- Highly organized, detail-oriented, and deadline-driven.
- Advanced proficiency in Excel (analysis, tracking, reporting) and PowerPoint (clear, executive-ready decks).
- Ability to balance global strategy with local market needs, and comfortable managing multiple markets simultaneously.
- Excellent communication skills, fluent in English (written and spoken).
Marketing Manager- International employer: Tarte Inc
Contact Detail:
Tarte Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager- International
✨Tip Number 1
Network like a pro! Reach out to people in the beauty industry, especially those connected to tarte or similar brands. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your marketing projects, especially those related to beauty or international markets. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching tarte’s products and marketing strategies. Be ready to discuss how your experience aligns with their mission of high-performance naturals and how you can contribute to their international growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the tarte team.
We think you need these skills to ace Marketing Manager- International
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for the beauty industry shine through! Share any relevant experiences or projects that highlight your enthusiasm for beauty products and marketing.
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in international markets and how it aligns with our goals at tarte. We want to see how you can contribute to our mission!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. Remember, we appreciate clarity and organisation just as much as creativity!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Tarte Inc
✨Know Your Stuff
Before the interview, dive deep into tarte's brand values and product offerings. Familiarise yourself with their high-performance naturals™ philosophy and be ready to discuss how your marketing experience aligns with their mission. This shows genuine interest and helps you connect your skills to their needs.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key! Prepare examples of past campaigns you've led, especially those that involved cross-functional collaboration. Be ready to discuss how you developed creative briefs and drove content creation, as this will highlight your ability to think outside the box.
✨Data-Driven Decisions
Since the role involves analysing sales data and industry trends, come prepared with insights from your previous roles. Discuss how you've used data to inform marketing strategies or optimise campaigns. This demonstrates your analytical skills and shows that you can back up your ideas with solid evidence.
✨Be Ready for Scenario Questions
Expect questions about managing multiple international markets and how you would handle specific challenges. Think of scenarios where you had to balance global strategy with local market needs. Practising these responses will help you articulate your thought process and problem-solving abilities effectively.