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- Tasks: Lead exciting marketing campaigns for new beauty products across international markets.
- Company: Join tarte, a fast-growing, cruelty-free beauty brand with a mission for real results.
- Benefits: Remote work, competitive salary, and opportunities for professional growth in a dynamic industry.
- Why this job: Make an impact in the beauty world while collaborating with creative teams and global partners.
- Qualifications: 5-7 years of marketing experience, preferably in beauty or consumer goods.
- Other info: Work in a vibrant environment with a focus on innovation and sustainability.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: UK (remote)
Scope: EME & SEAPAC
Team: Marketing
Reports to: International Marketing Director
About tarte
tarte™ is the pioneer of high-performance naturals™ and one of the fastest-growing beauty brands in the U.S. Founded nearly 25 years ago by CEO Maureen Kelly, tarte is built on a simple belief: beauty should deliver real results without compromise. All products are cruelty-free, formulated without the “icky” ingredients (parabens, mineral oil, phthalates, and more), and powered by naturally derived ingredients. The brand is 85% vegan, with 100% vegan skincare, and proudly the #1 concealer brand in the U.S. tarte operates in over 20 countries in-store and ships to 50+ countries worldwide.
The Role
tarte cosmetics is seeking an experienced International Marketing Manager who will be responsible for collaborating with the Marketing Director to develop, drive & project manage 360 marketing programs for all new product launches & existing core heroes within the product portfolio. In partnership with the team, this role will assist in the execution of launch plans, implementation of strategic marketing initiatives, and creation of marketing assets & content. The ideal candidate is a self-starter, agile, organized, and should possess both analytical and creative skills with the ability to work independently and cross-functionally within the organization & with our Sephora retailer partners. Beauty experience is highly preferred.
Key Responsibilities
- Drive the ideation, execution & project management of 360° marketing plans for new launches by working cross-functionally with teams including Trade Marketing, Digital Marketing, PR, Social, Influencer, Education, Events & our Sephora retail partners.
- Develop & refine brand & product messaging, ensuring key messaging is consistent across all customer touchpoints and curated for each market.
- Lead the localization of marketing copy & education materials for the international landscape.
- Develop clear & thoughtful creative briefs for content, trade & social media teams to create best-in-class assets.
- Drive & contribute to content creation process with clear feedback & strategic direction.
- Lead the understanding, execution, and optimization of paid media campaigns (digital, social, retail media), in collaboration with internal and external partners.
- Support international retail, PR, influencer, and event initiatives.
- Secure and optimize marketing support across Sephora channels (media, CRM, social, in-store, digital).
- Support the development and activation of CRM strategies in partnership with Sephora, focused on recruitment, retention, and engagement.
- Manage international marketing calendars, timelines, and cross-functional deliverables.
- Analyze sales data, industry trends, product reviews, and competitive research to identify actionable insights.
Profile
- 5–7+ years of marketing experience, preferably in beauty, fashion, or consumer goods.
- Proven experience managing international markets and go-to-market processes.
- Strong project management and cross-functional collaboration skills.
- Strong understanding of paid media, performance marketing, and campaign optimization.
- Experience working closely with retail marketing teams, ideally Sephora.
- Highly organized, detail-oriented, and deadline-driven.
- Advanced proficiency in Excel (analysis, tracking, reporting) and PowerPoint (clear, executive-ready decks).
- Ability to balance global strategy with local market needs, and comfortable managing multiple markets simultaneously.
- Excellent communication skills, fluent in English (written and spoken).
Marketing Manager- International employer: tarte cosmetics
Contact Detail:
tarte cosmetics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager- International
✨Tip Number 1
Network like a pro! Reach out to people in the beauty industry, especially those connected to tarte or similar brands. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your marketing projects, especially those related to beauty or international markets. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching tarte’s products and marketing strategies. Be ready to discuss how your experience aligns with their mission of high-performance naturals and how you can contribute to their international growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the tarte team.
We think you need these skills to ace Marketing Manager- International
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in beauty and international markets, and don’t forget to showcase your project management skills. We want to see how you can drive 360° marketing plans!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about beauty and how your skills align with our needs. Be sure to mention any experience with Sephora or similar retailers, as that’s a big plus for us.
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills in your application. Share examples of how you've used data to optimise campaigns or drive marketing strategies in the past.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at tarte cosmetics
✨Know Your Stuff
Before the interview, dive deep into tarte's brand values and product offerings. Familiarise yourself with their high-performance naturals™ philosophy and how it sets them apart in the beauty industry. This will show your genuine interest and help you connect your experience to their mission.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your marketing expertise, especially in international markets. Be ready to discuss successful campaigns you've managed, particularly those involving cross-functional collaboration or working with retail partners like Sephora.
✨Be Data-Driven
Since the role involves analysing sales data and industry trends, come prepared with insights from your previous work. Discuss how you've used data to inform marketing strategies or optimise campaigns, demonstrating your analytical skills and understanding of performance marketing.
✨Ask Smart Questions
At the end of the interview, have a few thoughtful questions ready about tarte's future marketing initiatives or how they approach localisation for different markets. This not only shows your enthusiasm but also your strategic thinking and understanding of the role's responsibilities.