At a Glance
- Tasks: Lead innovative marketing campaigns for exciting beauty products across international markets.
- Company: Join tarte™, a fast-growing, cruelty-free beauty brand with a mission for real results.
- Benefits: Remote work, competitive salary, and opportunities for professional growth in a dynamic environment.
- Other info: Work in a vibrant culture that values creativity and innovation.
- Why this job: Make an impact in the beauty industry while collaborating with creative teams and global partners.
- Qualifications: 5-7 years of marketing experience, preferably in beauty or consumer goods.
The predicted salary is between 36000 - 60000 € per year.
Location: UK (remote)
Scope: EME & SEAPAC
Team: Marketing
Reports to: International Marketing Director
About tarte
tarte™ is the pioneer of high-performance naturals™ and one of the fastest-growing beauty brands in the U.S. Founded nearly 25 years ago by CEO Maureen Kelly, tarte is built on a simple belief: beauty should deliver real results without compromise. All products are cruelty-free, formulated without the “icky” ingredients (parabens, mineral oil, phthalates, and more), and powered by naturally derived ingredients. The brand is 85% vegan, with 100% vegan skincare, and proudly the #1 concealer brand in the U.S. tarte operates in over 20 countries in-store and ships to 50+ countries worldwide.
The Role
tarte cosmetics is seeking an experienced International Marketing Manager who will be responsible for collaborating with the Marketing Director to develop, drive & project manage 360 marketing programs for all new product launches & existing core heroes within the product portfolio. In partnership with the team, this role will assist in the execution of launch plans, implementation of strategic marketing initiatives, and creation of marketing assets & content. The ideal candidate is a self-starter, agile, organized, and should possess both analytical and creative skills with the ability to work independently and cross-functionally within the organization & with our Sephora retailer partners. Beauty experience is highly preferred.
Key Responsibilities
- Drive the ideation, execution & project management of 360° marketing plans for new launches by working cross-functionally with teams including Trade Marketing, Digital Marketing, PR, Social, Influencer, Education, Events & our Sephora retail partners.
- Develop & refine brand & product messaging, ensuring key messaging is consistent across all customer touchpoints and curated for each market.
- Lead the localization of marketing copy & education materials for the international landscape.
- Develop clear & thoughtful creative briefs for content, trade & social media teams to create best-in-class assets.
- Drive & contribute to content creation process with clear feedback & strategic direction.
- Lead the understanding, execution, and optimization of paid media campaigns (digital, social, retail media), in collaboration with internal and external partners.
- Support international retail, PR, influencer, and event initiatives.
- Secure and optimize marketing support across Sephora channels (media, CRM, social, in-store, digital).
- Support the development and activation of CRM strategies in partnership with Sephora, focused on recruitment, retention, and engagement.
- Manage international marketing calendars, timelines, and cross-functional deliverables.
- Analyze sales data, industry trends, product reviews, and competitive research to identify actionable insights.
Profile
- 5–7+ years of marketing experience, preferably in beauty, fashion, or consumer goods.
- Proven experience managing international markets and go-to-market processes.
- Strong project management and cross-functional collaboration skills.
- Strong understanding of paid media, performance marketing, and campaign optimization.
- Experience working closely with retail marketing teams, ideally Sephora.
- Highly organized, detail-oriented, and deadline-driven.
- Advanced proficiency in Excel (analysis, tracking, reporting) and PowerPoint (clear, executive-ready decks).
- Ability to balance global strategy with local market needs, and comfortable managing multiple markets simultaneously.
- Excellent communication skills, fluent in English (written and spoken).
Marketing Manager- International in London employer: tarte cosmetics
tarte is an exceptional employer that champions a vibrant and inclusive work culture, offering remote opportunities for the International Marketing Manager role. Employees benefit from a commitment to professional growth, with access to innovative marketing projects and collaboration with global teams, all while contributing to a brand that prioritises cruelty-free and vegan products. Join us in a dynamic environment where your creativity and strategic thinking will drive impactful marketing initiatives across diverse international markets.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager- International in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your unique skills and experiences. We want to see how you can bring value to the team, so share specific examples of your past successes in marketing, especially in the beauty sector!
✨Prepare for Interviews
Do your homework before any interview! Research the company, understand their products, and think about how your experience aligns with their goals. We want to see that you’re genuinely interested in the role and ready to contribute to their success.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Marketing Manager- International in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in beauty and international markets, and don’t forget to showcase your project management skills. We want to see how you can drive 360° marketing plans!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about beauty and how your skills align with our needs. Be sure to mention any relevant experience with Sephora or similar retailers.
Showcase Your Analytical Skills:Since we love data-driven decisions, make sure to highlight your analytical skills in your application. Share examples of how you've used sales data or market trends to inform your marketing strategies.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. We can’t wait to see what you bring to the table!
How to prepare for a job interview at tarte cosmetics
✨Know Your Brand Inside Out
Before the interview, dive deep into tarte's brand values, product lines, and recent marketing campaigns. Understanding their commitment to cruelty-free and vegan products will help you align your answers with their mission and demonstrate your genuine interest in the role.
✨Showcase Your Project Management Skills
Prepare specific examples of how you've successfully managed marketing projects in the past. Highlight your ability to work cross-functionally and meet deadlines, as this role requires strong project management skills. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Be Ready to Discuss Data-Driven Decisions
Since the role involves analysing sales data and industry trends, be prepared to discuss how you've used data to inform marketing strategies. Bring examples of how your analytical skills have led to successful campaign optimisations or insights that drove results.
✨Demonstrate Cultural Awareness
As you'll be managing international markets, it's crucial to show your understanding of different cultural nuances. Prepare to discuss how you've tailored marketing messages for diverse audiences and how you plan to localise content for various markets in your new role.
