Senior Brand Manager - France & Benelux (England)

Senior Brand Manager – Western Europe (France & Benelux)

Location: North of London/Hybrid

Package: £60K-£65K plus £6K car allowance and bonus

Ref: TP441425

UK-based (with regular European travel) | Global FMCG Brand | Purpose-Driven Business

FLUENT FRENCH ESSENTIAL

Excited to shape the future of a purpose-led brand in Western Europe?

• Join a leading FMCG company known for its iconic brands and make a real impact in a senior marketing role
• Develop and deliver innovative brand plans and initiatives to drive growth across Western Europe
• Work within close-knit team focused on the UK and international markets
• Our client, a major FMCG player, is seeking an experienced and passionate SBM to drive the success of its key brand across Western Europe. This is an exciting opportunity to join a dynamic marketing team and play a key role in shaping the future of this much loved and delicious brand, driving consumer love, market penetration, and sustainable commercial success.

What You'll Do:

• Developing and delivering annual brand plans, growth initiatives and EPD/NPD projects to achieve ambitious objectives in the key French and Benelux markets
• Leading cross-functional teams to ensure successful execution of brand plans
• Maintaining a deep understanding of the consumer and ensuring their needs are at the heart of all activities
• Ensuring all consumer touchpoints effectively communicate the brand personality and tone of voice
• Monitoring and analysing brand performance at market, segment, and customer levels
• Managing the brand P&L and providing input for annual and long-term forecasts
• Overseeing the development of creative content, ensuring alignment with the brand's comms platform
• Managing relationships with media planning/buying agencies to deliver exceptional value and impact in each market
• Working closely with Sales, Category, and distributor teams to drive retail impact and secure support for key initiatives
• Working closely with the Global Innovation Team to manage the brand portfolio and deliver innovation plans

What You’ll Bring:

• Proven experience in FMCG brand management, with a focus on Western European markets
• Fluency in French essential; strong understanding of consumer and retail dynamics in France & Benelux
• A consumer-first mindset with the ability to translate insights into commercially successful plans
• Strong project management skills and ability to lead diverse, cross-functional teams
• Experience in communications planning across all media channels, and shopper & trade marketing
• Track record of developing and launching successful innovation, range extensions and EPD
• Exceptional communication and influencing skills, with the ability to build strong internal and external relationships
• Creatively-driven approach, with excellent storytelling skills
• Fluency in French and English
• Passion for the FMCG industry and a genuine commitment to making a difference through purpose-driven brands

Business Culture

We believe that great marketing creates real brand value—and that brands can and should make a difference. We're a lean, agile team that values creativity, accountability, and long-term thinking. We take pride in what we do and treat every project like it's our own.

If you are an ambitious BM or experienced SBM with a passion for driving growth, we want to hear from you. To apply for this, please apply via LinkedIn, or send your CV to Adam Tarsh at adam@tarshpartnership.co.uk