Marketing Manager – £100m FMCG Brand (England)

Exciting and challenging opportunity to bring your broad-based FMCG brand skills, energy, passion and commercial savvy to this well-known food business, part of a major multi-national food company with multiple brands.

If you’re a ‘foodie’, passionate about new tastes and maybe baking and cooking too, this is a super opportunity for a seasoned Marketing Manager or maybe ambitious SBM. Our client is a major FMCG business with a portfolio of much-loved food brands and ingredients with incredible heritage and ambitious plans for the future.

We’re looking for a talented, driven and commercially astute marketeer to lead the strategy and day-to-day management of a large multi-SKU brand with huge household penetration - managing integrated comms and digital initiatives, EPD, NPD, positioning and packaging projects and category and commercial initiatives. This is great opportunity to gain real autonomy and hands-on responsibility, working on a brand, found in many kitchen cupboards across the UK, offering real breadth of pure brand building, commercial thinking and hands-on action!

• Leading the development and execution of marketing comms, working closely with agency partners to create effective media plans, drive engagement, and optimise brand performance.
• Delivering a range of strategic and tactical projects across the brand portfolio, working cross-functionally to ensure they are completed on time and within budget, including product renovation, packaging changes and range extensions.
• Partnering with the Sales and Category teams to develop compelling customer and shopper strategies and preparing/delivering sell-in presentations to increase brand presence, distribution and support.
• Monitor, analyse, and react to market and competitor changes, including pricing & promotions, to define the optimal commercial strategy.
• Managing brand P&Ls and influencing other functions to drive profitability improvements.

Are you the right person for this role?

Robust experience in FMCG brand management is key for this role, almost certainly with some experience in the food & drink sector. You’ll be able to hit the ground running, with a track record of driving brand growth, thinking creatively and passionately about your brands - pushing new ideas and approaches, challenging the status quo and approaching all you do with curiosity and an instinctive grasp of what is likely to excite consumers and shoppers.

We’re looking for someone with:

• A track record of success leading brands in a fast-paced, commercially-driven FMCG environment, driving brand growth and new initiatives.
• Expertise in core marketing disciplines, including brand strategy, insight generation, comms development, brand innovation, and commercial leadership and P&L management.
• Strong data analysis skills and financial acumen, using multiple sources to generate actionable insights and identify key market, consumer and category trends and issues.
• Proven track record of collaborating with commercial teams and major retail customers to support growth initiatives and respond to their needs.
• Credible and capable influencer with the ability to simplify complexity and develop inspiring narratives and business recommendations.
• Proven ability to hit the ground running with tenacity, energy and curiosity to drive the task and the team.
• Excellent people skills to build strong relationships with key internal and external stakeholders as well as agency partners across design, digital, social, ATL and media.
• Exceptional critical thinking and problem-solving skills with a curious approach to business, hunger for learning and development, and the ability to lead and develop teams.
• Tenacity, resilience, and resourcefulness in driving results and overcoming challenges.

If you are excited by this challenge, talk to me now. Contact: Adam Tarsh at adam@tarshpartnership.co.uk