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- Tasks: Lead marketing strategies for a major FMCG food brand, driving engagement and brand performance.
- Company: Join a well-known food business under a major multinational company with a rich heritage.
- Benefits: Enjoy hybrid working, a competitive salary, cash car allowance, and bonus opportunities.
- Why this job: Gain autonomy in a dynamic role that impacts everyday kitchens across the UK.
- Qualifications: Experience in FMCG brand management, particularly in food & drink, is essential.
- Other info: Ideal for passionate foodies eager to innovate and drive brand growth.
The predicted salary is between 65000 - 68000 £ per year.
c. £65-68K plus £6K cash car allowance + bonus
East of England/Hybrid Working
Highly Agile/Flexible working with approx. 1-2 days/week office based
Exciting and challenging opportunity to bring your broad-based FMCG brand skills, energy, passion and commercial savvy to this well-known food business, part of a major multi-national food company with multiple brands. If you’re a ‘foodie’, passionate about new tastes and maybe baking and cooking too, this is a super opportunity for a seasoned Marketing Manager or maybe ambitious SBM.
Our client is a major FMCG business with a portfolio of much-loved food brands and ingredients with incredible heritage and ambitious plans for the future. We’re looking for a talented, driven and commercially astute marketeer to lead the strategy and day-to-day management of a large multi-SKU brand with huge household penetration - managing integrated comms and digital initiatives, EPD, NPD, positioning and packaging projects and category and commercial initiatives. This is great opportunity to gain real autonomy and hands-on responsibility, working on a brand, found in many kitchen cupboards across the UK, offering real breadth of pure brand building, commercial thinking and hands-on action!
Key Responsibilities include:
- Leading the development and execution of marketing comms, working closely with agency partners to create effective media plans, drive engagement, and optimise brand performance.
- Delivering a range of strategic and tactical projects across the brand portfolio, working cross-functionally to ensure they are completed on time and within budget, including product renovation, packaging changes and range extensions.
- Partnering with the Sales and Category teams to develop compelling customer and shopper strategies and preparing/delivering sell-in presentations to increase brand presence, distribution and support.
- Monitor, analyse, and react to market and competitor changes, including pricing & promotions, to define the optimal commercial strategy.
- Managing brand P&Ls and influencing other functions to drive profitability improvements.
Are you the right person for this role?
Robust experience in FMCG brand management is key for this role, almost certainly with some experience in the food & drink sector. You’ll be able to hit the ground running, with a track record of driving brand growth, thinking creatively and passionately about your brands - pushing new ideas and approaches, challenging the status quo and approaching all you do with curiosity and an instinctive grasp of what is likely to excite consumers and shoppers.
We’re looking for someone with:
- A track record of success leading brands in a fast-paced, commercially-driven FMCG environment, driving brand growth and new initiatives.
- Expertise in core marketing disciplines, including brand strategy, insight generation, comms development, brand innovation, and commercial leadership and P&L management.
- Strong data analysis skills and financial acumen, using multiple sources to generate actionable insights and identify key market, consumer and category trends and issues.
- Proven track record of collaborating with commercial teams and major retail customers to support growth initiatives and respond to their needs.
- Credible and capable influencer with the ability to simplify complexity and develop inspiring narratives and business recommendations.
- Proven ability to hit the ground running with tenacity, energy and curiosity to drive the task and the team.
- Excellent people skills to build strong relationships with key internal and external stakeholders as well as agency partners across design, digital, social, ATL and media.
- Exceptional critical thinking and problem-solving skills with a curious approach to business, hunger for learning and development, and the ability to lead and develop teams.
- Tenacity, resilience, and resourcefulness in driving results and overcoming challenges.
If you are excited by this challenge, talk to me now. Contact: Adam Tarsh at adam@tarshpartnership.co.uk
Marketing Manager – £100m FMCG Brand employer: Tarsh & Partners Marketing Recruitment
Contact Detail:
Tarsh & Partners Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – £100m FMCG Brand
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in food brands. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing within this space.
✨Tip Number 2
Showcase your passion for food and marketing by engaging with relevant content on social media platforms. Share your insights on new trends, recipes, or marketing campaigns that excite you, which can help you stand out as a candidate who truly understands the brand's ethos.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven brand growth in previous roles. Be ready to explain your thought process behind successful campaigns and how you collaborated with cross-functional teams to achieve results.
✨Tip Number 4
Familiarise yourself with the company's portfolio and their competitors. Understanding their market position and recent initiatives will allow you to speak knowledgeably during interviews and demonstrate your strategic thinking capabilities.
We think you need these skills to ace Marketing Manager – £100m FMCG Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in FMCG brand management, particularly in the food and drink sector. Use specific examples of how you've driven brand growth and managed P&Ls.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for food and your understanding of the FMCG market. Mention specific projects or initiatives you've led that align with the responsibilities outlined in the job description.
Highlight Key Skills: Emphasise your expertise in core marketing disciplines such as brand strategy, insight generation, and commercial leadership. Use metrics to demonstrate your success in these areas.
Showcase Your Collaborative Experience: Provide examples of how you've successfully collaborated with sales and category teams. Highlight any presentations you've delivered that increased brand presence or distribution, as this is crucial for the role.
How to prepare for a job interview at Tarsh & Partners Marketing Recruitment
✨Show Your Passion for Food
Since the role is with a well-known food brand, make sure to express your enthusiasm for food and cooking. Share any personal experiences or projects that highlight your passion for the industry, as this will resonate well with the interviewers.
✨Demonstrate Your FMCG Expertise
Prepare to discuss your previous experience in FMCG brand management. Highlight specific examples where you successfully drove brand growth or launched new initiatives, showcasing your understanding of the fast-paced nature of the industry.
✨Be Data-Driven
The role requires strong data analysis skills. Be ready to discuss how you've used data to inform marketing strategies in the past. Bring examples of insights you've generated and how they influenced your decision-making process.
✨Collaborative Mindset
Emphasise your ability to work cross-functionally. Prepare examples of how you've collaborated with sales, category teams, or agency partners to achieve common goals. This will demonstrate your capability to build strong relationships and drive results.
