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- Tasks: Lead omnichannel marketing strategies and develop a dynamic team to drive brand growth.
- Company: Join a £50m UK business providing innovative household products, now part of a major US group.
- Benefits: Enjoy a competitive salary of £100-130K plus a generous benefits package and hybrid working options.
- Why this job: Make a real impact in a growing industry while fostering innovation and collaboration.
- Qualifications: Experience in consumer goods marketing, with strong leadership and strategic thinking skills required.
- Other info: This is a permanent role with opportunities for career growth in a dynamic environment.
The predicted salary is between 86000 - 110000 £ per year.
Location: Surrey/Hybrid Working
Role: Permanent
£100-130K plus Generous Benefits Package
Join a global leader in its industry and make a real impact on a dynamic, expanding business.
- Drive omnichannel marketing strategies to scale growth and build brand loyalty.
- Develop and lead a dynamic team in a collaborative and innovative environment.
- Opportunities for career growth and development within a dynamic industry.
Our client is a well-established £50m UK business which provides technologically-advanced domestic products & services to UK households and small businesses, seeking a seasoned Marketing Director to lead its omnichannel marketing and growth strategies. Now part of a major US group, operating in over 90 markets, the business has huge growth ambitions and seeks a hands-on, data-driven marketing leader to take on this exciting growth remit.
Position Overview
As Marketing Director, you will develop and execute a comprehensive marketing and brand amplification strategy aligned with the company's Brand Purpose, Mission and Values. Collaborating with the EMEA Centre of Excellence leadership, you will lead and implement high-impact marketing strategies to drive brand penetration and customer lifetime value, and build long-term brand loyalty. With a strong emphasis on using digital channels, this role requires a dynamic, results-driven marketing leader with a deep understanding of omnichannel marketing, brand strategy, paid search, paid social and organic growth.
Role & Responsibilities
- Strategic Growth Leadership
- Developing a comprehensive marketing & brand amplification strategy to drive ambitious growth objectives.
- Partnering with EMEA leadership to develop and implement effective and compelling marketing & comms strategies with a strong focus on digital & direct channels.
- Leveraging market, brand, and competitive insights to inform business decisions and optimize marketing performance.
- Marketing & Brand Management
- Serving as the ‘voice of the consumer’, ensuring data-driven insights inform comms strategies, targeted campaigns, and consumer journeys.
- Developing compelling narratives and messaging frameworks to connect with diverse target segments.
- Aligning global campaigns with regional/local marketing needs to ensure effective localisation and customisation.
- Overseeing the marketing mix, integrating paid, organic, and brand strategies with content creation to create cohesive marketing campaigns that drive short-term and long-term growth.
- Enhancing customer experience with third-party dealerships by crafting messaging that highlights product benefits and strengthens brand positioning.
- Digital Strategy & Performance Marketing
- Leading digital marketing efforts to drive customer acquisition, engagement, and retention while optimising loyalty strategies to maximise lifetime value.
- Developing and optimising paid search campaigns, ensuring efficiency in keyword research, bidding strategies, and ad copy optimisation.
- Leading paid social strategy and execution across platforms (Facebook, Instagram, LinkedIn, TikTok), driving brand awareness, lead generation, and conversion optimisation.
- Implementing and refining SEO strategies to enhance organic search rankings, website traffic, and digital visibility.
- Utilising digital analytics tools to track performance, analyse trends, and provide actionable insights that inform marketing decisions.
- Driving traditional marketing techniques to capture all potential customers in their favoured comms channels, including targeted leaflets, events, DM.
- Leadership & Team Development
- Building, leading and mentoring a high-performing marketing and growth team, fostering a culture of collaboration, innovation, and accountability.
- Working cross-functionally with other functions across the business.
Skills & Experience Checklist
- A robust track record of driving growth with significant marketing experience in consumer goods or services, with extensive omnichannel marketing & comms development experience.
- Degree level education, ideally in a business or marketing-related field.
- Strong strategic thinking and problem solving skills, with the ability to translate business goals into clear, actionable marketing strategies.
- Hands-on experience managing SEM, CRM, and paid media campaigns (Google Ads, Bing Ads).
- Deep expertise in SEO, content marketing, and organic growth strategies.
- Proficiency in marketing analytics tools (Google Analytics, Salesforce, Marketing Cloud).
- Strong leadership skills with experience managing and mentoring marketing teams.
- Passion for innovation and staying ahead of marketing trends and technologies.
How to Apply
If you are looking for a new and interesting challenge, with a passion for driving significant revenue growth, please send your CV to Adam Tarsh at adam@tarshpartnership.co.uk.
Contact Detail:
Tarsh & Partners Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director – Household Products (Surrey)
✨Tip Number 1
Network with professionals in the household products industry. Attend relevant marketing events or webinars to connect with potential colleagues and industry leaders. This can help you gain insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in omnichannel marketing, especially in the consumer goods sector. Being able to discuss current strategies and innovations during interviews will demonstrate your expertise and passion for the role.
✨Tip Number 3
Prepare to showcase your leadership experience by gathering examples of how you've built and mentored teams in previous roles. Highlighting your ability to foster collaboration and innovation will resonate well with the hiring team.
✨Tip Number 4
Research the company's recent marketing campaigns and their performance. Being knowledgeable about their current strategies will allow you to engage in meaningful discussions and suggest improvements during the interview process.
We think you need these skills to ace Marketing Director – Household Products (Surrey)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in omnichannel marketing and leadership roles. Use specific examples that demonstrate your ability to drive growth and develop marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss how your skills align with their needs, particularly in digital strategy and brand management.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention any successful campaigns you've led or growth metrics you've achieved in previous roles.
Research the Company: Familiarise yourself with the company's products, values, and market position. This knowledge will help you tailor your application and demonstrate your genuine interest in the role.
How to prepare for a job interview at Tarsh & Partners Marketing Recruitment
✨Showcase Your Strategic Thinking
As a Marketing Director, you'll need to demonstrate your ability to develop and execute comprehensive marketing strategies. Prepare examples of past campaigns where you successfully drove growth and brand loyalty, highlighting your strategic approach and the results achieved.
✨Emphasise Digital Expertise
Given the role's focus on digital channels, be ready to discuss your experience with paid search, social media, and SEO strategies. Share specific metrics or case studies that showcase your success in optimising digital marketing efforts and driving customer engagement.
✨Demonstrate Leadership Skills
This position requires strong leadership capabilities. Be prepared to talk about your experience in building and mentoring teams. Highlight how you've fostered a collaborative environment and driven innovation within your previous roles.
✨Align with Company Values
Research the company's Brand Purpose, Mission, and Values before the interview. Be ready to discuss how your personal values align with theirs and how you can contribute to their goals, particularly in terms of brand amplification and customer experience.
