Graduate Marketing Executive in Trowbridge

As Marketing Executive, you will play a pivotal role in driving customer acquisition, conversion, and engagement across both national and local initiatives. This is a great opportunity for an enthusiastic and dedicated marketeer to gain experience in a B2C brand with both an on and offline presence. You will combine creative thinking with hands‑on execution to deliver impactful campaigns. This role requires creativity, collaboration, and a passion for enhancing the customer experience. There is scope to develop your skills and progress within a supportive and passionate marketing team. This role is part of our two‑year graduate programme, during which you will have exposure to mentoring, leadership training and support to achieve your full potential and develop into future leadership roles. The programme starts on 7th September, so you must have completed your studies and be available full‑time by this date. You will be based at our Trowbridge head office, with the majority of your time on‑site, so you’ll need to live in a reasonable commuting distance (or be able to relocate before 7th September.) In‑person interviews are scheduled to take place on 10th and 11th August in Trowbridge.

Who We Are: Wiltshire Farm Foods, part of the apetito group, is the UK’s largest ready‑meal supplier, cooking and delivering over 330 different delicious frozen ready meals across the UK primarily to the elderly, their family members and healthcare professionals. We’re dedicated to making a real difference to our customers' lives, by bringing sunshine to their doors through our commitment to provide good old‑fashioned service. Our intense pride drives us to continuously innovate and improve, ensuring our products and service exceed our customers' needs. This is all whilst being an ethical and sustainable organisation that believes in doing the right thing. You will have the opportunity to present to the executive team on your work. The aim of our programme is to train and develop graduates into future leadership roles.

Responsibilities:

• Support the development and delivery of multi‑channel marketing campaigns aimed at driving brand awareness, acquiring new prospects, and supporting growth for Wiltshire Farm Foods.
• Work collaboratively with external media, creative and marketing agencies to brief work, review outputs, and ensure our brand message is delivered consistently and effectively.
• Assist with budget and project management, helping to track spend, manage timelines, and coordinate with internal stakeholders to keep activity running smoothly.
• Contribute to customer value initiatives, supporting campaigns designed to deepen engagement, encourage repeat purchase, and brighten our customers’ day.
• Liaise with local depots across the UK to ensure they have the tools, materials, and guidance they need to represent the brand to a high standard and grow their business locally.
• Gain hands‑on experience across both offline and digital marketing channels, including print, direct mail, CRM, social, paid media, and web activity.
• Support customer research and insights projects, analysing feedback and data to identify opportunities to improve our proposition and enhance the customer experience.
• Assist with day‑to‑day marketing administration, including preparing briefs, reporting on campaign performance, and supporting team projects as required.

Essential About you:

• Bachelor’s degree in Marketing, Business, or related subject.
• Confident with IT.
• Organised, with excellent planning and time management skills.
• An effective communicator, both verbally and in writing.
• Shows initiative, passion, enthusiasm, ambition, and drive.
• A creative thinker and idea generator.
• A keen eye for detail.
• A team player.
• Good presentation skills.
• Willingness to travel to various prospects/customers around the UK and participate in internal and external insight gathering, events, and exhibitions.
• Full UK driving licence.

Desirable:

• Experience in marketing, FMCG and/or the food industry.
• Proven experience in owning, managing, and prioritising multiple projects simultaneously.
• Creative Marketing skills (Adobe Creative Suite, InDesign, PhotoShop, etc.).

Company Benefits:

• Competitive salary – accredited Living Wage employer.
• 25 days holiday per year, plus bank holidays.
• Option to purchase up to 5 additional days holiday per year.
• Discretionary annual bonus scheme.
• Pension scheme - employer matched contributions up to 4%.
• Life assurance scheme worth at least 1x annual salary.
• Subsidised canteen.
• Free parking.
• Free turkey or voucher at Christmas.
• apetito perks scheme including salary sacrifice options and retail discounts.

Our Values: As a family‑owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of. We develop a range of products designed to enhance health and well‑being for all our customers. We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people. We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040. Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer. We embrace inclusion, empowering individuals from diverse backgrounds. Our commitment to making a real difference extends to customers, communities, and staff and we’re on a mission to build an inclusive workplace where everyone reaches their full potential.