At a Glance
- Tasks: Lead innovative marketing strategies and campaigns across a dynamic healthcare group.
- Company: Join Target Healthcare Group, a fast-growing pioneer in the healthcare industry.
- Benefits: Competitive salary, creative environment, and opportunities for impactful contributions.
- Other info: Collaborative culture that values creativity and continuous improvement.
- Why this job: Shape the future of marketing while making a real difference in healthcare.
- Qualifications: Proven marketing leadership experience and strong digital skills required.
The predicted salary is between 60000 - 80000 £ per year.
At Target Healthcare Group, we are pioneers, innovators, and lifesavers, committed to making a significant difference in the world of healthcare. Our vision is to facilitate a world where every patient has access to the medication they need. Today, we are one of the fastest growing healthcare companies in the UK, employing over 500 diverse professionals including pharmacists, skilled technicians, HR, IT, Procurement, warehouse and customer service staff.
We are looking to recruit a strategic, creative and data-driven Group Marketing Manager to lead all marketing and communications activity across the group. This is a high-impact leadership role where you’ll drive brand growth, employee engagement and business performance across multiple brands and markets.
The Role
As Group Marketing Manager, you will own and deliver the group-wide marketing strategy, leading integrated campaigns that strengthen our brand presence both externally and internally. You’ll work closely with senior leadership, manage digital and creative performance, and ensure every touchpoint reflects a clear, consistent brand story. This role blends strategy, creativity, analytics and communication, making it ideal for a marketing leader who enjoys both big-picture thinking and hands-on execution.
Key Responsibilities
- Marketing Strategy
- Create, own and deliver the group marketing strategy aligned to business objectives
- Ensure consistency and synergy across all brands, divisions and markets
- Define group-wide priorities and campaign planning
- Partner with senior leadership to support growth, positioning and brand architecture
- Creative & Brand Leadership
- Lead creative design direction for campaigns, content and brand visuals
- Oversee design assets across web, social, email and advertising
- Ensure a consistent brand identity and tone of voice across all platforms
- Own the content strategy for landing pages, social media and email
- Plan and deliver campaigns from concept through to execution
- Digital Marketing & Performance
- Plan and manage integrated digital campaigns across PPC and web
- Oversee paid media activity and performance optimisation
- Use data insights to improve conversion rates and customer journeys
- Manage marketing budgets and ROI reporting
- Search Engine Optimisation (SEO) & Organic Growth
- Develop and execute SEO strategies to increase organic traffic and rankings
- Conduct keyword research and on-page optimisation
- Track and report on SEO performance
- Internal Communications
- Develop and manage internal communication strategies across the group
- Support leadership with internal announcements, updates and change communications
- Strengthen employee engagement, culture and alignment
- Events & Brand Presence
- Coordinate Target Healthcare Group’s presence at industry events and exhibitions
- Source merchandise, event materials and promotional literature
- Manage logistics including shipping, stand setup, delegate bookings and stock control
- Collaboration & Continuous Improvement
- Provide excellent service to internal and external stakeholders
- Contribute ideas and recommendations to support continuous improvement
- Proactively support other departments during peak periods
About You
You’re a confident marketing leader with a strong blend of strategic thinking, creativity and technical expertise. You’re comfortable working autonomously, bringing new ideas forward, and influencing stakeholders at all levels.
Skills & Experience
- Proven marketing experience with leadership responsibility
- Degree in Marketing, Digital Marketing, Communications or a related field
- Demonstrable experience in SEO and digital marketing
- Experience developing and managing group or multi-brand marketing strategies
- Strong creative and brand leadership capabilities
- Excellent written English with the ability to create engaging, clear content
- Strong IT skills
- Experience using design tools such as Photoshop or Canva
- Understanding of social media marketing (experience with Hootsuite or similar is an advantage)
- Event management experience or strong organisational skills
- Ability to work independently and proactively drive improvements
- Photography skills are a bonus, but not essential
Why Join Target Healthcare Group?
- A senior, influential role with real ownership and visibility
- The opportunity to shape and unify marketing across a growing healthcare group
- A competitive salary aligned with experience and responsibility
- A collaborative environment that values ideas, creativity and continuous improvement
- The chance to make a meaningful impact on brand, culture and performance
Apply now and help shape the future of marketing at Target Healthcare Group.
Group Marketing Manager in Glasgow employer: Target Healthcare
At Target Healthcare Group, we pride ourselves on being a leading employer in the healthcare sector, offering a dynamic and collaborative work environment where creativity and strategic thinking are highly valued. As a Group Marketing Manager, you will have the opportunity to make a significant impact on our brand and culture while enjoying competitive salaries, continuous professional development, and the chance to work alongside a diverse team of over 500 dedicated professionals committed to improving patient access to medication.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the healthcare marketing space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use data to showcase your impact—like increased engagement or conversion rates. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Think about how your experience aligns with their goals, especially in areas like digital marketing and brand management. Bring fresh ideas to the table; they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who want to make a difference in healthcare marketing. Let’s shape the future together!
We think you need these skills to ace Group Marketing Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Group Marketing Manager role. Highlight your strategic thinking, creativity, and any relevant experience in digital marketing and SEO. We want to see how your skills align with our mission at Target Healthcare Group!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about healthcare marketing and how you can contribute to our vision. Be sure to mention specific campaigns or strategies you've led that demonstrate your expertise.
Showcase Your Creativity:As a marketing leader, creativity is key! Include examples of past campaigns or projects where you’ve taken the lead. We love seeing innovative ideas, so don’t hold back on showcasing your creative flair in your application.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of our team at Target Healthcare Group!
How to prepare for a job interview at Target Healthcare
✨Know the Company Inside Out
Before your interview, dive deep into Target Healthcare Group's mission and values. Understand their commitment to healthcare and how they position themselves in the market. This knowledge will help you align your answers with their goals and show that you're genuinely interested in being part of their team.
✨Showcase Your Strategic Thinking
As a Group Marketing Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of past marketing strategies you've developed and executed. Be ready to discuss how you used data to drive decisions and improve performance, as this role requires a strong analytical mindset.
✨Highlight Your Creative Flair
Creativity is key in this role, so come prepared with examples of successful campaigns you've led. Discuss your approach to brand identity and how you've ensured consistency across various platforms. If you have experience with design tools like Photoshop or Canva, mention it to showcase your hands-on skills.
✨Prepare for Collaboration Questions
This position involves working closely with senior leadership and other departments. Think of instances where you've successfully collaborated on projects or driven cross-functional initiatives. Highlight your communication skills and how you've engaged stakeholders to achieve common goals.
