At a Glance
- Tasks: Lead marketing strategy and drive brand growth across multiple healthcare brands.
- Company: Target Healthcare Group, a dynamic and growing healthcare company.
- Benefits: Competitive salary, collaborative environment, and opportunities for creativity and impact.
- Other info: Influential role with ownership and visibility in a supportive team.
- Why this job: Shape the future of marketing in a meaningful healthcare setting.
- Qualifications: Proven marketing experience, leadership skills, and a degree in a related field.
The predicted salary is between 60000 - 80000 £ per year.
Target Healthcare Group is a growing healthcare company with over 500 professionals across pharmacists, technicians, HR, IT, procurement, warehouse and customer service. We are seeking a strategic, creative and data‑driven Group Marketing Manager to lead all marketing and communications activity across the group. This is a high‑impact leadership role focused on driving brand growth, employee engagement and business performance across multiple brands and markets.
Responsibilities
- Create, own and deliver the group marketing strategy aligned to business objectives
- Define group‑wide priorities and campaign planning
- Partner with senior leadership to support growth, positioning and brand architecture
- Lead creative design direction for campaigns, content and brand visuals
- Oversee design assets across web, social, email and advertising
- Plan and deliver campaigns from concept through to execution
- Plan and manage integrated digital campaigns across PPC and web
- Oversee paid media activity and performance optimisation
- Use data insights to improve conversion rates and customer journeys
- Develop and execute SEO strategies to increase organic traffic and rankings
- Track and report on SEO performance
- Develop and manage internal communication strategies across the group
- Support leadership with internal announcements, updates and change communications
- Strengthen employee engagement, culture and alignment
- Coordinate Target Healthcare Group’s presence at industry events and exhibitions
- Source merchandise, event materials and promotional literature
- Manage logistics including shipping, stand setup, delegate bookings and stock control
About You
You’re a confident marketing leader with a strong blend of strategic thinking, creativity and technical expertise. You’re comfortable working autonomously, bringing new ideas forward, and influencing stakeholders at all levels.
Skills & Experience
- Proven marketing experience with leadership responsibility
- Degree in Marketing, Digital Marketing, Communications or a related field
- Demonstrable experience in SEO and digital marketing
- Experience developing and managing group or multi-brand marketing strategies
- Excellent written English with the ability to create engaging, clear content
- Experience using design tools such as Photoshop or Canva
- Understanding of social media marketing (experience with Hootsuite or similar is an advantage)
Why Join Target Healthcare Group
- A senior, influential role with real ownership and visibility
- The opportunity to shape and unify marketing across a growing healthcare group
- A competitive salary aligned with experience and responsibility
- A collaborative environment that values ideas, creativity and continuous improvement
- The chance to make a meaningful impact on brand, culture and performance
Group Marketing Manager in East Kilbride employer: Target Healthcare
Target Healthcare Group is an exceptional employer that offers a dynamic and collaborative work environment, where creativity and strategic thinking are highly valued. As a Group Marketing Manager, you will have the opportunity to lead impactful marketing initiatives that drive brand growth and employee engagement across a diverse range of healthcare services. With a focus on professional development and a competitive salary, this role provides a unique chance to make a meaningful contribution to the company's success while advancing your career in a supportive setting.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager in East Kilbride
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and marketing sectors. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best marketing campaigns, SEO strategies, and any creative content you've developed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Target Healthcare Group thoroughly. Understand their brand, values, and recent campaigns. Tailor your responses to show how your experience aligns with their goals and how you can drive their marketing strategy forward.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Target Healthcare Group.
We think you need these skills to ace Group Marketing Manager in East Kilbride
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your marketing leadership experience and any relevant campaigns you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the Group Marketing Manager role. Share specific examples of your strategic thinking and creativity that align with our goals at Target Healthcare Group.
Showcase Your Data Skills:Since this role is data-driven, make sure to include any experience you have with SEO, PPC, and analytics. We love seeing how you've used data insights to improve marketing performance in your previous roles!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Target Healthcare
✨Know Your Marketing Strategy
Before the interview, make sure you understand the company's current marketing strategy and how it aligns with their business objectives. Be ready to discuss how your experience can enhance their approach and drive brand growth.
✨Showcase Your Creative Side
Prepare examples of past campaigns you've led, focusing on your creative direction and the results achieved. Bring a portfolio if possible, as visual evidence of your work can really impress the interviewers.
✨Data-Driven Decision Making
Since this role requires a strong focus on data, be prepared to discuss how you've used data insights in previous roles to improve conversion rates or customer journeys. Highlight specific metrics and outcomes to demonstrate your impact.
✨Engage with Internal Communication Strategies
Think about how you can strengthen employee engagement and culture within the company. Prepare ideas on internal communication strategies that could align with their goals, showing that you're not just focused on external marketing.
