Africa Growth Manager - EU/UK

We’re building the world’s leading cross-border fintech for emerging markets – empowering families, fueling local economies, and changing how millions access financial services. Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved remittance corridors. We tapped into a massive shift – from banks to phones – bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.

Your role will be to boost the growth of TTS in the EU/UK‑Africa corridor. You will work to continue launching TTS within various African diaspora communities in the UK/EU and build a comprehensive growth (customer acquisition and retention) strategy across the corridor. You will conduct customer research; execute partnerships and events; set up offline and online advertising/brand awareness campaigns; source and coordinate community ambassadors, champions and influencers; measure operational efficiency and financials for the corridor; manage CRM tools; resolve low‑level customer complaints, provide CS and Product & Ops teams input into strategies to improve product quality, as well as customer experience.

Responsibilities:

• Build trust‑based relationships with African diaspora communities through in‑person and online communications
• Conduct customer research with transfer senders on a regular basis across priority corridors
• Initiate, negotiate and build partnerships with community associations and organizations representing African diaspora groups
• Set up offline and online advertising campaigns tailored to specific country communities
• Source and lead community ambassadors, champions and influencers across African diaspora networks
• Manage agencies for Paid, Creatives, and Events
• Manage customers' CRM, segmented by corridor and community
• Optimize Operations with help from Product, Ops, Eng and Support teams
• Deep dive into customer pain points by corridor and work with the different teams as well as the Africa Corridor Lead to solve them
• Travel across UK/EU to connect with and better understand African diaspora communities and grow our customer base
• Dedicate part of your time to call customers and respond to messages/comments across our owned media channels
• Work with the Head of Africa to outline the growth plan for each market, including the growth strategy, monthly budget, targets, CAC, and CRM campaigns

Requirements:

• Based in London or EU
• 4–5 years of experience in a high‑growth environment such as startups, marketing, or fintechs
• Exceptional knowledge and networks among African diaspora communities across the UK/EU, with depth in at least 2–3 key corridors (e.g. Nigeria, Ghana, Kenya, Ethiopia)
• Strong business development/sales/marketing/analytical background
• Experience with organic and inorganic marketing activities
• Having contacts with African influencers and celebrities in the UK or EU is a plus
• Strong interpersonal and communication skills, with the ability to engage authentically across diverse African communities
• Passion for working with and for migrant communities
• Resourceful with the ability to get things done — doing “more” with “less”
• Fluency in English; proficiency in African languages is a strong plus

Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply. If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know.