Head of Marketing & Communications

For more than 40 years, Tapping House Hospice has been at the heart of our communities, providing exceptional palliative care and support when people need it most. We’ve been on quite a journey – refreshing our brand, diversifying our income streams and building a sustainable charity that can continue to be there for generations to come. Now we’re looking for an exceptional Head of Marketing and Communications to help write the next chapter.

Marketing and communications are central to everything we do. Every day we share the remarkable stories of courage, compassion and hope that emerge from our care teams, our patients, their families and our wider community. We inspire support, grow our reach and show people how they can get involved to make a real difference.

This role is about more than delivering campaigns. It’s about answering some of our biggest questions: How do we ensure Tapping House is recognised, valued and loved across every community we serve? How do we demonstrate the impact of our work and inspire people to support a cause that touches us all?

This is marketing and communications with purpose. You’ll need to be as disciplined as you are creative, as commercially minded as compassionate, and able to inspire both colleagues and communities alike. Most importantly, you’ll believe in our vision: that every person affected by a life-limiting condition will be offered choice and access to excellent rest-of-life care and bereavement support. You’ll be part of an organisation with passion and spark in all we do and you’ll help us shape the future of Tapping House to ensure more people receive the care they deserve for years to come.

Job Scope

• Responsible for all marketing and communications activities (internal and external) including budgets and the negotiation of third-party contracts, and the delivery of objectives and target
• Responsible for Marketing and Communications reports: currently 2 direct reports with growth planned, plus freelancers and volunteers as required
• Responsible for co-ordinating and planning activity with Marketing Champions representing internal departments across the organisation; Fundraising, Retail, Cafe, Care Teams (Inpatient Unit and Hospice at Home), ESPSS (Emotional, Social, Pastoral Support Services), Tulip Centre (Outpatient), People and Culture and the wider operations team
• Be the lead M&C consultant for the Senior Leadership Team and Board of Trustees for communications/marketing related issues
• Liaise with all internal staff and volunteers, and external media contacts and other partners
• Responsible for the effectiveness of internal Marketing and Comms processes and ways of working, from briefing through to sign-off and monitoring/reporting
• Responsible for the effectiveness and impact of marketing and communications
• Member of the Operational Management Group (Heads of Department) reporting into our Senior Leadership Team (Directors and CEO)
• Member of the Income Generation operational subcommittee with responsibilities for shared outcomes alongside Head of Fundraising, Associate Director of Finance, Associate Director of Retail, and the Director of Strategy and Engagement

Key Attributes

• Degree in Communications, Public Relations, Journalism, Marketing, or a related field or qualified by significant experience
• Proven track record of proactively developing and executing successful marketing and communications strategies and campaigns which deliver both awareness and income
• Strong stakeholder and media relations experience with established relationships and networks in relevant industries
• Exceptional writing, editing, and presentation skills
• Experience of managing the creative process and giving creative direction on both digital and non-digital activities
• Experience of managing reputational issues
• Strong leadership skills, with experience of managing teams and fostering collaboration
• Proficiency with communication platforms, content management systems and social media management tools
• Excellent knowledge of the media - print, broadcast and online
• A background in developing and delivering internal comms
• Ability to work under pressure and manage multiple projects simultaneously
• Business acumen and an ability to think creatively
• Understanding of, and a commitment to the vision, mission and values of Tapping House
• Flexibility in work commitment, willing to work the hours necessary to do the job; work off site when required, at weekends in support of specific events and adapt to a changing department and organisational needs