(Temp) Director, Brand Marketing and Media

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

Primary Purpose

This role offers the opportunity to step into a regional Marketing Director position at a pivotal moment for Coach in EMEAI as part of its global ‘Amplify’ strategy and regional ambition to double its business by FY30. Over a 12 month FTC, you will drive brand growth and supercharge Gen Z acquisition through a focus on high impact paid media and digital marketing initiatives, while providing leadership to a high performing team across brand building and culture-first regional and global initiatives.

Responsibilities

• Drive business outcomes through paid media and digital brand marketing, the core priority of the role.
• Accelerate momentum in key markets, UK & France, including points of market entry and growth initiatives.
• Deliver measurable Gen Z acquisition, awareness, and engagement across EMEAI.
• Ensure continuity of leadership across brand, media, and agency partners.
• Act as a trusted deputy to the VP, Marketing & PR, supporting regional leadership and decision-making.
• Lead the strategic execution and optimisation of EMEAI paid media activity in line with global brand strategy and regional priorities.
• Own media performance across reach, frequency, efficiency, and effectiveness, with particular focus on Gen Z audiences.
• Provide senior oversight of media planning, activation, optimisation, and agency delivery.
• Ensure paid media is fully integrated at the service of driving and amplifying brand, culture, partnerships, and retail moments with sufficiency.
• Escalate and manage strategic trade offs related to budget, channels, and performance.
• Translate global priorities into clear regional marketing plans, KPIs, and delivery focus.
• Balance long-term brand building with short-term commercial and market needs.
• Support the VP and Consumer Insights on points of market entry and brand acceleration initiatives with strong media and brand execution.
• Set clear priorities and focus for agencies to deliver against defined outcomes.
• Ensure high standards across media planning, activation, and performance reporting.
• Own regional KPI frameworks across paid media, brand awareness, Gen Z acquisition, and market entry.
• Clearly articulate performance, learnings, and ROI to senior stakeholders.
• Be the go-to owner and translator of our MMM and MTA frameworks for our core markets.
• Use marketing and media-centric insights to drive ongoing optimization and decision-making.
• Ensure partnerships are strategically aligned, culturally credible, and measurable.
• Support high-impact initiatives that deliver results within the contract period.
• Act as a senior escalation point and decision-maker and the strategic go-to of the Marketing VP.
• Operate effectively within a global matrix organisation, influencing without direct control.
• Flex to support urgent, high-impact regional priorities as needed.
• Support, lead and champion the brand marketing and media team.

Qualifications

• 12+ years’ experience in marketing with 4-5 years’ operating at senior management level leading and developing high performance multi-market teams ideally with a background within fashion/retail or culturally driven CPG brands and experience as in-house media leader.
• Strong background in paid media and digital brand marketing (with fluency in performance marketing tools and metrics), with proven delivery against both upper and lower funnel goals.
• Experience operating within globally led brand strategies and regional execution models.
• Demonstrated success in managing and delivering against omnichannel-led marketing budgets and navigating network AOR agencies and complex stakeholder environments.
• Strong understanding of Gen Z audiences, cultural marketing, and digital platforms.
• Delivery focused, commercially minded, and comfortable operating in fast-paced environments.

Visa & Work Eligibility

Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.

Compensation & Benefits

• Hybrid working (Tuesday, Wednesday, Thursday in-office, Monday and Friday remote).
• Flex Fridays (Option to finish early on a Friday).
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects.
• Learning & Development opportunities.
• Internal mobility & career progression.
• Regular seasonal and cultural social events.
• Equity Inclusion & Diversity initiatives which include employee business resource groups.
• 25 days holiday in addition to bank holidays.
• Multi brand discount up to 50% off.
• Private Healthcare with health assessment (Bupa).
• Private Dental Cover.
• Free 24/7 support for family building, fertility, maternity & newborn care, and menopause with Maven.
• Eyecare vouchers.
• Headspace subscription.
• Employee Assistance Programme.
• Employer Pension Contribution.
• Gym discount.
• Interest free season ticket loan.
• Cycle to work scheme.

EEO Statement

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.