At a Glance
- Tasks: Be the face of Coach, delivering a personalised shopping experience and driving sales.
- Company: Join a global fashion house known for its inclusive and innovative culture.
- Benefits: Enjoy a fun work environment, career progression, and attractive employee discounts.
- Other info: Flexible schedule with opportunities for volunteering and social events.
- Why this job: Make an impact in luxury retail while building lasting client relationships.
- Qualifications: Sales experience preferred; passion for fashion and strong communication skills are key.
The predicted salary is between 22000 - 28000 £ per year.
Coach is a global fashion house founded in New York in 1941 and part of the Tapestry portfolio. Our goal is to create a culture that is equitable, inclusive, and diverse. The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. The role blends luxury retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.
Key Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
- Build lasting client relationships through personalized styling, product expertise, and fashion advice.
- Drive sales through cross‑selling, upselling, and tailored recommendations.
- Utilize mobile POS, clienteling tools, and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
- Develop and execute personal sales plans; meet or exceed individual and team KPIs.
- Source new customers, maintain relationships, and follow up to close sales.
- Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
- Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
- Process transactions efficiently (purchases, returns, exchanges, online pickups).
- Support inventory cycles: receive shipments, stock shelves, and manage product movement.
- Assist teammates in functional areas as required.
- Foster a collaborative, trust‑based environment; encourage team performance.
- Participate in brand initiatives, training programs, and inclusion activities.
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.
Required Qualifications
- 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors.
- Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use, and reading price/release sheets.
- Strong English proficiency.
- Ability to work in a fast‑paced environment.
- Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills (preferred).
- Strong English language proficiency for EU markets.
Schedule
Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, public holidays, and high‑traffic retail days.
What Coach can offer you
- An inclusive, innovative, and fun working environment.
- Internal mobility and career progression.
- 1 paid volunteering day per year and opportunities to volunteer with global projects.
- Learning & development opportunities with our Ambassador Programme.
- Regular social events.
- Equity, inclusion, & diversity initiatives, including employee resource groups and regional inclusion councils.
- Attractive employee discount.
- Compelling incentive programme.
Tapestry is an equal‑opportunity and affirmative action employer. All employment decisions are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally protected basis prohibited by applicable law.
Sales Associate-1 in London employer: Tapestry
At Coach, we pride ourselves on fostering an inclusive and dynamic work environment where creativity and collaboration thrive. As a Sales Associate, you will not only represent a prestigious brand but also benefit from extensive career development opportunities, a supportive team culture, and unique perks such as paid volunteering days and attractive employee discounts. Join us in delivering exceptional customer experiences while growing your career in the heart of luxury retail.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Associate-1 in London
✨Tip Number 1
Get to know the Coach brand inside out! Familiarise yourself with their products, values, and style standards. This way, when you walk into that interview, you can show off your passion and knowledge, making you stand out as a true brand ambassador.
✨Tip Number 2
Practice your sales pitch! Think about how you would approach a customer in-store. Role-play with a friend or in front of the mirror to refine your cross-selling and upselling techniques. The more comfortable you are, the better you'll perform during interviews.
✨Tip Number 3
Network like a pro! Connect with current or former Coach employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role. Plus, it shows you're proactive and genuinely interested in the company culture.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you can tailor your application to highlight your relevant experience and skills, making it easier for us to see why you’d be a great fit for the Sales Associate role.
We think you need these skills to ace Sales Associate-1 in London
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion shine through! Share any experiences you have in luxury retail or how you keep up with the latest trends. We want to see that you’re not just looking for a job, but that you genuinely care about the Coach brand and what it represents.
Personalise Your Approach:Make your application stand out by personalising it. Mention specific aspects of the Coach brand that resonate with you and how you can contribute to our culture of inclusivity and diversity. This shows us that you’ve done your homework and are excited about being part of our team.
Highlight Your Sales Skills:Don’t forget to showcase your sales experience! Whether it’s upselling, cross-selling, or building client relationships, give us examples of how you’ve successfully driven sales in the past. We love seeing numbers, so if you’ve met or exceeded KPIs, shout about it!
Keep It Professional Yet Friendly:While we love a casual vibe, remember to keep your application professional. Use clear language and check for any typos or errors. A friendly tone is great, but we also want to see that you can communicate effectively. And hey, apply through our website to make sure your application gets to us directly!
How to prepare for a job interview at Tapestry
✨Know Your Brand
Before the interview, dive deep into Coach's history, values, and current collections. Understanding the brand will help you articulate how you can embody its spirit as a Sales Associate and connect with customers on a personal level.
✨Show Off Your Sales Skills
Prepare to discuss your previous sales experiences, especially in luxury retail. Think of specific examples where you exceeded sales goals or built strong client relationships. This will demonstrate your ability to drive sales and foster brand loyalty.
✨Be Tech-Savvy
Familiarise yourself with mobile POS systems and social selling platforms. Mention any experience you have with clienteling tools or live-stream shopping, as this shows you're ready to adapt to the modern retail environment and enhance the customer experience.
✨Emphasise Teamwork
Coach values collaboration, so be prepared to share examples of how you've worked effectively in a team. Highlight your ability to support colleagues and contribute to a positive store atmosphere, which is crucial for driving overall performance.
