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For Companies At a Glance
- Tasks: Analyse user behaviour and optimise digital performance for top brands.
- Company: Join Tapestry, a global house of brands like Coach and Kate Spade.
- Benefits: Enjoy hybrid working, Flex Fridays, and paid volunteering days.
- Why this job: Make a real impact on customer experiences and business outcomes.
- Qualifications: 3+ years in digital analytics; skilled in Google Analytics and data visualisation.
- Other info: Dynamic team culture with opportunities for learning and career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach and Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.
Primary Purpose
The Digital Analyst will join the Tapestry Europe Ecommerce team and play a pivotal role in driving strategic decisions across digital platforms for Coach and Kate Spade New York. In this role, you will analyse user behaviour, optimise digital performance and deliver actionable insights that enhance the customer experience and maximise business outcomes.
Performance Monitoring & Analysis
- Track daily, weekly and monthly traffic, bounce rates, session durations, and conversion rates
- Monitor cost per acquisition (CPA), and customer lifetime value (CLV)
- Benchmark performance against industry standards or historical data
Reporting & Dashboard Development
- Deliver weekly, monthly and quarterly reports with actionable insights and include visualisations, trend analysis, and performance against KPIs
- Work with the North America reporting team to ensure breadth of reports across Tableau and troubleshoot data issues
Trend Identification & Optimisation
- Conduct funnel analysis to identify drop‑off points and optimise conversion paths
- Use segmentation to uncover behavioural patterns by audience type
- Highlight top‑performing content and recommend under‑performing areas for improvement
Cross‑Functional Collaboration
- Work with Marketing, Product, and UX teams to define SMART KPIs (e.g., increase conversion rate)
- Create measurement plans that align with business goals and campaign objectives
- Ensure KPIs are tracked consistently across platforms
Experimentation & Testing
- Design and execute A/B and multivariate tests with clear hypotheses
- Measure statistical significance and uplift in key metrics (e.g. bounce rate/add to cart/checkout completion rates)
- Document learnings and integrate them into future strategies
Data‑Driven Recommendations
- Recommend UX improvements based on heatmaps, session recordings, and user flow analysis
- Identify SEO opportunities using organic traffic trends, keyword trends and landing page analysis
Data Integrity & Governance
- Conduct regular audits of analytics implementations (e.g., GA4 tags, Snowflake pipelines)
- Validate data consistency across platforms and resolve discrepancies
- Maintain documentation for tracking setups and data governance
Continuous Learning & Innovation
- Attend webinars, certifications, or conferences quarterly
- Share monthly updates on new tools, features, or methodologies with the team
- Evaluate and pilot emerging technologies (e.g., predictive analytics, AI‑driven insights)
Qualifications
- 3+ years' experience in digital analytics or a related role
- Educational background or equivalent experience in marketing, business, data science, or a related discipline
- Proficient in Google Analytics, Adobe Analytics, and data visualisation tools (e.g., Tableau, Power BI)
- Skilled in data analysis tools (SQL, Excel), ecommerce platforms (Salesforce, Shopify), and programming languages (Python)
- Deep understanding of AI/ML frameworks and concepts, including neural networks, deep learning architectures (CNNs, RNNs, GANs) and related development
- Hands‑on experience with platforms such as Content Square to analyse customer behaviour across websites and digital touchpoints, leveraging heatmaps and session replays to identify friction points and recommend optimisations to improve the customer journey
- Working knowledge of Google Tag Manager (preferred but not essential)
- Ability to translate data and AI insights into actionable business strategies that drive revenue and customer satisfaction
- Strong understanding of digital marketing channels and web technologies
- Excellent cross‑functional collaboration skills with the ability to present data‑driven insights clearly and persuasively
Please note that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.
What Tapestry Can Offer You
- Hybrid working (Tuesday, Wednesday, Thursday in‑office, Monday and Friday remote)
- Flex Fridays (Option to finish early on a Friday)
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
- Learning & Development opportunities
- Internal mobility & career progression
- Regular seasonal and cultural social events
- Equity, Inclusion & Diversity initiatives which include employee business resource groups
25 days holiday in addition to
Digital Analyst - 12-month FTC in London employer: Tapestry
Contact Detail:
Tapestry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analyst - 12-month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Digital Analyst role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects and insights. This will give potential employers a taste of what you can bring to the table at Tapestry.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Analytics and data visualisation tools. Be ready to discuss how you've used these tools to drive business outcomes in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Tapestry team.
We think you need these skills to ace Digital Analyst - 12-month FTC in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your individuality and how it aligns with our values.
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Analyst role. Highlight your relevant experience in digital analytics and how it can contribute to our team at Tapestry. We love seeing how your skills match our needs!
Showcase Your Skills: Don’t just list your qualifications; demonstrate them! Use specific examples from your past work that showcase your analytical skills and how you've driven results. We’re all about data-driven insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Tapestry
✨Know Your Data Tools
Make sure you brush up on your knowledge of Google Analytics, Adobe Analytics, and data visualisation tools like Tableau. Be ready to discuss how you've used these tools in past roles to drive insights and improve performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've conducted funnel analysis or A/B testing in previous positions. Highlight specific metrics you improved and the impact those changes had on user behaviour and conversion rates.
✨Understand the Brand
Familiarise yourself with Tapestry's brands, Coach and Kate Spade New York. Think about how your role as a Digital Analyst can enhance their digital presence and customer experience. This will show your genuine interest in the company.
✨Prepare for Cross-Functional Collaboration
Be ready to discuss how you've worked with marketing, product, and UX teams in the past. Share specific examples of how you defined KPIs and ensured alignment with business goals, as collaboration is key in this role.
