Brand Ambassador - London (FTC)

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach and Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

Primary Purpose

Brand Ambassadors bring Tapestry’s iconic brands to life across our department stores by embodying our values, driving key business priorities, and delivering an exceptional customer experience. Through genuine connections, actionable insights, and a seamless, elevated shopping journey, they represent the true spirit of Coach and Kate Spade New York.

Location & Contract

We’re hiring a Brand Ambassador for John Lewis & Partners London. In this role you will report to the Senior Regional Brand Ambassador for Northern Europe and partner closely with Tapestry teams, store leadership, and shop‑floor colleagues to drive brand visibility, growth, and overall performance. Please note: this is a full‑time (40 hours per week) fixed‑term contract.

Key Responsibilities

• Customer Service
  • Deliver a seamless, elevated customer experience by leveraging brand training, tools, and resources to uphold exceptional service standards.
  • Proactively develop clienteling strategies and in‑store event ideas, and support and co‑host activations that drive engagement and sales.
  • Build strong partnerships with local retail teams to gain insights into customer profiles and emerging opportunities; attend brand events to deepen market knowledge and align with key business priorities.
• Sales
  • Track and analyse store performance against targets and present actionable plans to the Senior Regional Brand Ambassador when needed; regularly monitor trade results to ensure alignment with expectations.
  • Identify growth opportunities by observing in‑store activity, including new activations, local events, and omni‑channel engagement strategies.
  • Build strong relationships with department store management to improve brand visibility and customer loyalty.
• Visual Merchandising
  • Execute visual merchandising directives and ensure new season collections are prominently displayed and aligned with delivery schedules.
  • Apply VM guidelines effectively during markdown periods, maintaining consistency with regional visual standards and ensuring a cohesive brand presentation.
  • Cultivate a strong relationship with the Regional VM Manager, regularly sharing visual updates and seeking feedback to improve visual presentations.
• Operations
  • Manage product deliveries and replenishment and ensure back‑of‑house areas are clean, organised, and well‑maintained; escalates any operational concerns to the Senior Regional Brand Ambassador as needed.
  • Complete trade reports promptly, ensuring key product insights and callouts are communicated clearly and efficiently to the Senior Regional Brand Ambassador and Wholesale Sales team.
  • Collaborate with the Senior Regional Brand Ambassador to coordinate effective shop‑floor coverage, ensuring optimal staffing levels to support business needs and customer experience.

Qualifications

• Minimum of two years’ experience in a retail environment, with a proven track record of delivering results.
• Available to work varied hours as required by the store and Tapestry, including evenings, weekends, and bank holidays.
• Familiarity with department store operations, including customer service, merchandising, and sales strategies.
• Strong communication, organisational, and analytical skills.
• Knowledge of current industry trends and the ability to apply insights to enhance business outcomes.
• Self‑motivated and proactive approach to business development.
• Collaborative team player, passionate about contributing to a positive team culture and achieving shared goals.

What Tapestry Can Offer You

• 28 days holiday.
• Multi‑brand discount up to 50% off Coach & Kate Spade New York.
• Health cash plan.
• Free 24/7 support for family building, fertility and menopause with Maven.
• Employee assistance program.
• Employer pension contribution.
• Gym and fitness product discount.
• 1 paid volunteering day per year and opportunities to volunteer with global projects.
• Learning & development and career progression opportunities.
• Equity, Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value‑added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first‑hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom‑line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high‑tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.