Tapestry Brand Ambassador - London (FTC) for - London, UKM, GB - location

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Tapestry Brand Ambassador – London (FTC)

Date: 10 Oct 2025

Location: London, UKM, GB

Company: Tapestry

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach & Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

Primary Purpose: Brand Ambassadors (BA) represent Tapestry’s iconic brands—Coach and Kate Spade New York—driving sales and delivering exceptional service within a department store environment. Reporting to the Senior Regional Brand Ambassador (SRBA), BAs embody Tapestry’s values and business priorities on the shopfloor, provide insightful feedback, foster meaningful customer interactions, and ensure our customers have a seamless, elevated shopping experience.

We are looking for a Brand Ambassador to join us in John Lewis & Partners Oxford Street, London and play a key role in enhancing the customer experience, driving omnichannel strategies, and identifying new initiatives to support ongoing brand growth and development. The BA will collaborate closely with Tapestry teams, host store management, personal shopping, in-store marketing, and wider shopfloor teams.

Please note, this is a full-time (40 hours per week) 12-month fixed-term contract.

The successful individual will leverage their proficiency in Retail Customer Service to:

Customer Service

• Provide a seamless and elevated customer experience, staying up to date with brand training, tools, and resources to maintain high service standards
• Proactively generate ideas for clienteling and in-store events, supporting and co-hosting activations that drive engagement and sales
• Develop strong relationships with local retail partners to gain insights into customer demographics, profiling, and emerging brand opportunities. Attend local brand events to deepen understanding of key business priorities and market trends
• Monitor and analyse store performance against targets, ensuring goals are met or exceeded. Where necessary, compile and present actionable plans to the SRBA. Regularly track trade performance to ensure alignment with expectations
• Foster strong relationships with department store management teams to enhance brand visibility and customer loyalty. Communicate and implement business initiatives, acting as a key liaison between the host store and SRBA
• Observe in-store activity and identify growth opportunities, including potential for new activations, local events, or omni-channel customer engagement initiatives
• Execute visual merchandising (VM) directives within the host store, ensuring new season collections are prominently displayed and aligned with delivery schedules
• Apply VM guidelines effectively during markdown periods, maintaining consistency with regional visual standards and ensuring a cohesive brand presentation
• Cultivate a strong working relationship with the Regional VM Manager, regularly sharing visual updates and seeking feedback to continuously enhance VM skills and execution

Operations

• Oversee product deliveries and replenishment, ensuring back-of-house areas are clean, organised, and well-maintained. Escalate any operational concerns to the SRBA as needed
• Complete trade reports promptly, ensuring key product insights and callouts are communicated clearly and efficiently to the SRBA and Wholesale Sales team
• Collaborate with the SRBA to coordinate effective shopfloor coverage, ensuring optimal staffing levels to support business needs and customer experience

The accomplished individual will possess:

• Minimum of two years’ experience in a retail environment, with a proven track record of delivering results
• Available to work varied hours as required by the store and Tapestry, including evenings, weekends, and bank holidays
• Familiarity with department store operations, including customer service, merchandising, and sales strategies
• Strong communication, organisational, and analytical skills
• Knowledge of current industry trends and the ability to apply insights to enhance business outcomes
• Highly self-motivated, with a strategic mindset and a proactive approach to business development
• Collaborative team player, passionate about contributing to a positive team culture and achieving shared goals

What Tapestry can offer you:

• 28 days holiday
• Multi brand discount up to 50% off Coach & Kate Spade New York
• Free 24/7 support for family building, fertility and menopause with Maven
• Employee Assistance Program
• Gym and fitness product discount
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
• Learning & developmentand career progression opportunities
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/

Job Segment: Branding, Brand Ambassador, Outside Sales, Business Development, Merchandising, Marketing, Sales, Retail

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