Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Analyse user behaviour and optimise digital performance for top brands.
- Company: Join Tapestry, a global house of brands like Coach and Kate Spade.
- Benefits: Enjoy hybrid working, Flex Fridays, and 25 days holiday.
- Why this job: Make a real impact on customer experience and business outcomes.
- Qualifications: 3+ years in digital analytics; skilled in Google Analytics and data visualisation.
- Other info: Collaborative culture with opportunities for career progression and volunteering.
The predicted salary is between 36000 - 60000 £ per year.
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach and Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.
Primary Purpose: The Digital Analyst will join the Tapestry Europe Ecommerce team and play a pivotal role in driving strategic decisions across digital platforms for Coach and Kate Spade New York. In this role, you will analyse user behaviour, optimize digital performance and deliver actionable insights that enhance the customer experience and maximize business outcomes.
The successful individual will leverage their proficiency in Digital Analytics to:
- Performance Monitoring & Analysis
- Track daily, weekly and monthly traffic, bounce rates, session durations, and conversion rates
- Monitor cost per acquisition (CPA), and customer lifetime value (CLV)
- Benchmark performance against industry standards or historical data
- Deliver weekly, monthly and quarterly reports with actionable insights and include visualizations, trend analysis, and performance against KPIs
- Work with the North America reporting team to ensure breadth of reports across Tableau and troubleshoot data issues
- Trend Identification & Optimization
- Conduct funnel analysis to identify drop-off points and optimize conversion paths
- Use segmentation to uncover behavioural patterns by audience type
- Highlight top-performing content and recommend underperforming areas for improvement
- Cross-Functional Collaboration
- Work with Marketing, Product, and UX teams to define SMART KPIs (e.g., increase conversion rate)
- Create measurement plans that align with business goals and campaign objectives
- Ensure KPIs are tracked consistently across platforms
- Design and execute A/B and multivariate tests with clear hypotheses
- Measure statistical significance and uplift in key metrics (e.g. bounce rate/add to cart/checkout completion rates)
- Document learnings and integrate them into future strategies
- Data-Driven Recommendations
- Recommend UX improvements based on heatmaps, session recordings, and user flow analysis
- Identify SEO opportunities using organic traffic trends, keyword trends and landing page analysis
- Data Integrity & Governance
- Conduct regular audits of analytics implementations (e.g., GA4 tags, Snowflake pipelines)
- Validate data consistency across platforms and resolve discrepancies
- Maintain documentation for tracking setups and data governance
- Share monthly updates on new tools, features, or methodologies with the team
- Evaluate and pilot emerging technologies (e.g., predictive analytics, AI-driven insights)
The accomplished individual will possess:
- 3+ years’ experience in digital analytics or a related role
- Educational background or equivalent experience in marketing, business, data science, or a related discipline
- Proficient in Google Analytics, Adobe Analytics, and data visualization tools (e.g., Tableau, Power BI)
- Skilled in data analysis tools (SQL, Excel), ecommerce platforms (Salesforce, Shopify), and programming languages (Python)
- Deep understanding of AI/ML frameworks and concepts, including neural networks, deep learning architectures (CNNs, RNNs, GANs) and related development
- Hands-on experience with platforms such as Content Square to analyse customer behaviour across websites and digital touchpoints, leveraging heatmaps and session replays to identify friction points and recommend optimizations to improve the customer journey
- Working knowledge of Google Tag Manager (preferred but not essential)
- Ability to translate data and AI insights into actionable business strategies that drive revenue and customer satisfaction
- Strong understanding of digital marketing channels and web technologies
- Excellent cross-functional collaboration skills with the ability to present data-driven insights clearly and persuasively
Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.
What Tapestry can offer you:
- Hybrid working (Tuesday, Wednesday, Thursday in-office, Monday and Friday remote)
- Flex Fridays (Option to finish early on a Friday)
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
- Internal mobility & career progression
- Regular seasonal and cultural social events
- Equity, Inclusion & Diversity initiatives which include employee business resource groups
- Other benefits include: 25 days holiday in addition to
Digital Analyst - 12-month FTC in London employer: Tapestry, Inc.
Contact Detail:
Tapestry, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analyst - 12-month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the Digital Analyst role. Tailor your examples to highlight your analytical prowess and collaborative spirit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining Tapestry and contributing to our amazing team.
We think you need these skills to ace Digital Analyst - 12-month FTC in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your individuality and how it aligns with our values.
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Analyst role. Highlight your relevant experience in digital analytics and how it can help us drive strategic decisions at Tapestry.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work that showcase your proficiency in tools like Google Analytics and Tableau, and how you've used data to make impactful decisions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Tapestry!
How to prepare for a job interview at Tapestry, Inc.
✨Know Your Analytics Tools
Make sure you brush up on your knowledge of Google Analytics, Adobe Analytics, and data visualisation tools like Tableau. Be ready to discuss how you've used these tools in past roles to drive insights and optimise performance.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've translated data into actionable business strategies. Think about specific instances where your recommendations led to improved conversion rates or enhanced customer experiences.
✨Understand the Business Goals
Familiarise yourself with Tapestry's brands, Coach and Kate Spade New York. Understand their market positioning and how digital analytics can support their business objectives. This will help you align your answers with their goals during the interview.
✨Prepare for Cross-Functional Collaboration
Be ready to discuss your experience working with different teams, such as Marketing, Product, and UX. Highlight how you've defined KPIs and measurement plans collaboratively, and be prepared to share how you’ve communicated data-driven insights effectively.
