Senior Account Manager, Creator Growth

Own a portfolio of creator programmes as growth channels in their own right: part strategist, part operator, part account manager, with agentic AI doing the work that used to need a team. Tano is the creator advertising channel, powered by an AI-native platform. We run the creator growth flywheel for brands like Skin+Me, Bloom & Wild, and Fussy. Our AI platform handles creator sourcing, outreach, and onboarding end-to-end.

The role Tano helps some of the fastest-growing consumer brands build creator programmes that operate as real, scalable growth channels. We combine strategy, software and agentic AI to help brands activate, engage and retain thousands of creators through personalised, lifecycle-driven programmes: driving revenue, customer acquisition and a consistent supply of high-performing creative.

We’re looking for an amazing Senior Account Manager to own and grow a portfolio of these programmes. This isn’t a traditional account management role where success means keeping the client happy and delivering campaigns on time. You’ll own the strategy and performance of your accounts: deeply understanding the client’s business, identifying where the growth opportunities are, designing the creator programme around them and continually experimenting to improve performance.

You’ll be part strategist, part operator and part account manager. You’ll be comfortable moving between a client strategy session, interrogating programme data, designing a creator experiment and working with our product and AI infrastructure to execute it at scale. Ultimately, we want you to treat each creator programme like a growth channel you own.

What you'll do

• Own and grow your accounts: You’ll own the day-to-day and strategic relationship with a portfolio of high-growth DTC brands. That means understanding their business beyond the creator programme: their customer, product, growth model, commercial priorities and the role creators need to play within them. You’ll translate that into a clear programme strategy and be accountable for delivering against the client’s objectives: whether that’s new customer acquisition, revenue, creator-led content supply or generating creative for paid social.
• Build brilliant creator programmes: You’ll design programmes that systematically drive the creator behaviours our clients need. That might mean identifying the creator niches and consumer communities most likely to drive incremental growth, building creator personas around a brand’s highest-value customer segments, designing creator journeys from first activation through to repeat posting, sales and long-term advocacy, developing gifting, incentive, commission and retention strategies, and identifying how and when creators should be re-engaged around product launches, seasonal moments and commercial priorities.
• Experiment constantly: We’re building a new category, so there often won’t be an existing playbook. You’ll form hypotheses, design experiments and use the results to continuously improve the programmes you own.
• Shape what we build next: You’ll work closely with product and engineering, a critical part of the job. You are closest to how these programmes actually run and what clients actually need, so the frameworks you build and the bottlenecks you hit feed directly into what we automate next.

Who you are

• You’re commercially minded and genuinely curious about how consumer businesses grow.
• You understand that creator marketing doesn’t exist in isolation from the rest of a brand’s marketing mix.
• You love performance DTC marketing, and you’re excited by the idea of growing an influencer channel into something that genuinely moves the numbers.
• You love account management. You enjoy getting underneath a client’s business, earning their trust and becoming the person they rely on to tell them what should happen next.
• You’re analytical, but you’re not a reporting machine. Data is useful to you because it helps you make better decisions.
• You’re equally comfortable with the quantitative and qualitative.
• You’re a builder. Ambiguity doesn’t make you wait for instructions; it makes you start forming a hypothesis.
• You have a bias towards action.
• You’re excited by what AI makes possible.

Your experience

• 3+ years’ experience in DTC/ecommerce, growth marketing, performance marketing, creator/affiliate marketing or performance-led agency account management.
• Strong commercial instincts and a good understanding of how DTC businesses acquire and retain customers.
• Experience owning a channel, account, programme or commercial workstream against measurable targets.
• Strong analytical skills and experience turning performance data into clear recommendations and actions.
• Experience designing and running structured experiments rather than relying purely on intuition.
• Excellent communication skills, including presenting recommendations and performance to senior stakeholders.
• The confidence to challenge clients constructively, make a recommendation and own the next step.
• Evidence that you’ve built or improved something, not simply operated an existing process.

Why Tano

Creator marketing has become very good at activation. Brands can find creators, gift them products, pay them and track their sales. The harder problem is what happens next. How do you turn thousands of individual creator activations into long‑term relationships? How do you get the right creator to take the right action at the right time? How do you increase creator lifetime value rather than continually replacing inactive creators? And how do you do all of that without building an enormous operations team? That’s what we’re building Tano to solve.

We think creator programmes will increasingly operate like lifecycle and loyalty programmes: personalised, continuously optimised and designed around the behaviours that ultimately drive commercial outcomes. Agentic AI makes it possible to do that across thousands of creator relationships. You’ll be one of the people figuring out how.

What is on offer

Base £55,000-£90,000 (dependent on level and experience) Equity EMI share options, a meaningful stake rather than a token one.