At a Glance
- Tasks: Own and grow creator programmes for high-growth brands using innovative strategies and AI.
- Company: Join Tano, a cutting-edge tech company revolutionising creator marketing.
- Benefits: Competitive salary, equity options, and a dynamic work environment.
- Other info: Exciting opportunity to shape the future of creator programmes with AI.
- Why this job: Be at the forefront of creator marketing and make a real impact on brand growth.
- Qualifications: 3+ years in DTC/ecommerce or performance marketing with strong analytical skills.
Own a portfolio of creator programmes as growth channels in their own right: part strategist, part operator, part account manager, with agentic AI doing the work that used to need a team.
Tano is the creator advertising channel, powered by an AI-native platform. We run the creator growth flywheel for brands like Skin+Me, Bloom & Wild, and Fussy. Our AI platform handles creator sourcing, outreach, and onboarding end-to-end.
The role involves helping some of the fastest-growing consumer brands build creator programmes that operate as real, scalable growth channels. We combine strategy, software, and agentic AI to help brands activate, engage, and retain thousands of creators through personalised, lifecycle-driven programmes: driving revenue, customer acquisition, and a consistent supply of high-performing creative.
We’re looking for an amazing Senior Account Manager to own and grow a portfolio of these programmes. This isn’t a traditional account management role where success means keeping the client happy and delivering campaigns on time. You’ll own the strategy and performance of your accounts: deeply understanding the client’s business, identifying where the growth opportunities are, designing the creator programme around them, and continually experimenting to improve performance.
You’ll be part strategist, part operator, and part account manager. You’ll be comfortable moving between a client strategy session, interrogating programme data, designing a creator experiment, and working with our product and AI infrastructure to execute it at scale. Ultimately, we want you to treat each creator programme like a growth channel you own.
What you'll do:
- Own and grow your accounts: You’ll own the day-to-day and strategic relationship with a portfolio of high-growth DTC brands. That means understanding their business beyond the creator programme: their customer, product, growth model, commercial priorities, and the role creators need to play within them. You’ll translate that into a clear programme strategy and be accountable for delivering against the client’s objectives.
- Build brilliant creator programmes: You’ll design programmes that systematically drive the creator behaviours our clients need. This might mean identifying the creator niches and consumer communities most likely to drive incremental growth, building creator personas around a brand’s highest-value customer segments, and developing gifting, incentive, commission, and retention strategies.
- Experiment constantly: You’ll form hypotheses, design experiments, and use the results to continuously improve the programmes you own. This could mean testing creator segments, gifting strategies, incentive structures, communication cadence, messaging, lifecycle interventions, or hundreds of smaller variables that influence creator behaviour.
- Shape what we build next: You’ll work closely with product and engineering, feeding directly into what we automate next based on how these programmes actually run and what clients actually need.
Who you are:
- You’re commercially minded and genuinely curious about how consumer businesses grow.
- You love performance DTC marketing and are excited by the idea of growing an influencer channel into something that genuinely moves the numbers.
- You enjoy getting underneath a client’s business, earning their trust, and becoming the person they rely on to tell them what should happen next.
- You’re analytical but not a reporting machine; data helps you make better decisions.
- You’re a builder who forms hypotheses and takes action rather than waiting for instructions.
- You’re excited by what AI makes possible.
Your experience:
- 3+ years’ experience in DTC/ecommerce, growth marketing, performance marketing, creator/affiliate marketing, or performance-led agency account management.
- Strong commercial instincts and a good understanding of how DTC businesses acquire and retain customers.
- Experience owning a channel, account, programme, or commercial workstream against measurable targets.
- Strong analytical skills and experience turning performance data into clear recommendations and actions.
- Excellent communication skills, including presenting recommendations and performance to senior stakeholders.
Why Tano:
Creator marketing has become very good at activation. The harder problem is what happens next. How do you turn thousands of individual creator activations into long-term relationships? That’s what we’re building Tano to solve.
What is on offer:
- Base: £55,000-£90,000 (dependent on level and experience)
- Equity: EMI share options, a meaningful stake rather than a token one
Senior Account Manager, Creator Growth in London employer: Tano AI Ltd
At Tano, we pride ourselves on being an innovative employer that empowers our team members to take ownership of their work and drive meaningful results. Our vibrant London office fosters a collaborative culture where creativity thrives, and we offer exceptional growth opportunities through hands-on experience with cutting-edge AI technology. With competitive salaries, equity options, and a commitment to personal development, Tano is the perfect place for passionate individuals looking to make a significant impact in the creator marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager, Creator Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tano AI Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tano AI Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tano AI Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tano AI Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Manager, Creator Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tano AI Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tano AI Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tano AI Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tano AI Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tano AI Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tano AI Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
