General Manager UK & Ireland

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

As General Manager for UK & Ireland, you will lead one of the most strategic and dynamic markets within BIC, driving a business of over 70M EUR across multiple categories and channels. You will spearhead commercial acceleration, strengthen market competitiveness, and deliver sustainable, profitable growth in two highly complex and fast-evolving markets. This role demands a hands‑on leader, capable of energizing teams, executing turnaround strategies, and driving cultural alignment while ensuring operational excellence. Your leadership will shape the future of BIC in the region and build a resilient, high‑performing organization.

What you’ll do:

• Lead the full P&L for UK & Ireland, ensuring profitable growth, disciplined OPEX management, and long‑term market sustainability.
• Drive commercial excellence by executing a penetration‑led growth model, focusing on: Sales & Execution, Customer relationships, Customer care, Marketing & Trade Marketing Activation.
• Build and inspire a motivated, high‑performing team, enabling people transformation, talent development, succession planning, and leadership capability.
• Ensure strong cross‑functional alignment across Sales, Trade Marketing, Marketing, Revenue Growth Management, Supply Chain, Finance and HR to deliver flawless execution in the UK & Ireland market.
• Represent the region at the region/global level, guaranteeing strategic alignment, accurate business performance insights, and data‑driven decision‑making.

Projects you’ll work on:

• Design in partnership with categories to strategic penetration‑led plan, providing market insights to develop products and innovations that meet consumers’ demands.
• Execute the growth roadmap, expanding distribution, building strong collaborations with our customers and accelerating market share performance.
• Develop resilience strategies for volatile environments, ensuring continuity, risk mitigation and operational stability.
• Lead organizational reshaping to strengthen capabilities, accelerate decision‑making, and enhance leadership maturity across the market.

What we’re looking for in you:

• 15+ years of senior leadership experience with proven results in commercial, sales or general management roles, ideally in consumer goods.
• Demonstrated success in turnaround situations, pricing management, RTM evolution, and building sustainable commercial capabilities.
• Strong people leadership: able to mobilize teams, coach talent, lead through change and make bold decisions when needed.
• High EQ and cultural awareness — a leader who builds trust with local teams, avoids “HQ parachute” perceptions, and adapts naturally to the market.
• Exceptional strategic thinking with hands‑on execution; resilient, analytical, decisive, and able to navigate uncertain or volatile environments.
• Preferred: Experience leading multi‑country P&Ls, background in both Modern and Traditional channels, and advanced English.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.