Creative Director

Helping you have healthy hair has been our main goal since 2007. No matter your hair type – straight, curly, fine, fragile, or coily – our range of gentle brushes will leave you with healthier-looking hair and less breakage. With tools for every stroke of your routine, from massaging to detangling and blow-drying to styling, they’re your daily dose of confidence.

The Role

We are seeking a visionary and strategic Creative Director with 10+ years of experience in beauty or personal care to lead and elevate our brand’s creative expression across all touchpoints. This role will define, protect, and evolve the brand’s creative vision—ensuring consistency, cultural relevance, and premium execution across campaigns, content, packaging, and brand systems. The ideal candidate is both a conceptual thinker and hands-on creative leader, with deep expertise in art direction, design, packaging, and brand identity development. They bring a refined aesthetic, strong storytelling instincts, and experience building modern brands in a competitive landscape. Must have extensive management experience, this person will be managing a team in London and New York.

In this role you’ll get to:

• Creative Vision & Brand Stewardship
  • Balance long-term brand building with hands-on creative leadership, maintaining rigorous attention to detail across packaging, product branding and campaign assets.
  • Own and evolve the overarching creative vision and visual identity of the brand.
  • Translate brand strategy and positioning into compelling, distinctive creative systems.
  • Ensure cohesion and excellence across all channels (digital, social, retail, e-commerce, experiential, PR, packaging).
  • Serve as the guardian of brand standards and visual consistency.
  • Oversee the ideation, development and execution of 360° campaigns including seasonal launches, product drops, and brand initiatives.
  • Partner closely with Product, Brand Strategy, Marketing and Sales teams to translate commercial objectives into compelling creative work.
  • Oversee photoshoots, video productions, and content creation (on-set direction and post-production oversight).
• Design, Packaging & Branding
  • Oversee the design and development of packaging systems and product branding.
  • Oversee visual identity updates, sub-brand creation, and line extensions.
  • Collaborate closely with product development to ensure packaging and product design aligns with innovation strategy and brand codes.
  • Maintain high standards of craftsmanship, detail, and materiality.
• Team Leadership & Cross-Functional Collaboration
  • Lead internal and cross-functional creative processes to ensure efficiencies and alignment in delivering creative against business objectives.
  • Present creative strategy and executions to senior stakeholders, articulating both the creative ambition and the commercial rationale.
  • Build, mentor and inspire a high-performing creative team, fostering a culture of craft, curiosity and constructive challenge.
  • Support the team in managing external agencies, freelancers, photographers, stylists, and production partners.
  • Partner cross-functionally with Marketing, Product, Brand and Sales to align creative with business objectives.
  • Manage timelines, budgets, and creative workflows efficiently.

What We’re Looking For

• 10+ years of experience in creative leadership, art direction, or design at a top agency or consumer brand (beauty or personal care a plus), with 7+ years of management experience.
• A portfolio showcasing exceptional art direction, design systems, and visually distinctive brand work.
• Strong leadership experience managing and developing creative teams.
• Mastery of design tools including Figma, InDesign, Photoshop.
• Experience leading global campaigns and adapting creative for regional markets.
• Confidence presenting to senior leaders and advocating for bold, elevated creative work.
• A collaborative mindset and passion for mentoring and growing creative talent.
• Experience in video art direction, storyboarding, and directing visual narratives.

We know that imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply even if you don’t tick everything on the list — we’d love to hear from you!

What it means to be part of Tangle Teezer:

• Proud: We are passionately proud to do things differently, so we perform brilliantly—just like our hair tools.
• Authentic: We welcome everyone as they are, we bring our true selves to work and show up as who we want to be.
• Champion: We are champions of one another, our brand, and our environment.

Join us and embrace these values to help create, innovate, and deliver products that people love—together.

The good Stuff:

• Flexible working hours with core hours from 10am to 4pm.
• Working 2 days in the office and 3 days from home.
• Salary from £75,000.
• Performance-related bonus of 15% based on annual salary.
• 27 days holiday, with the option to buy or sell holiday days.
• 2 volunteering days per year.
• 10 days working from any location of your choice.
• Flexible bank holidays—choose the standard bank holidays or swap them for dates that are more meaningful to you.
• Enhanced family policies.
• Medical cash plan for everyday healthcare needs.
• Meeting-free Fridays with an early 4:00 pm finish to kickstart your weekend!
• Pet friendly office. Bring your furry friend to work with you!

If you require a reasonable accommodation to participate in our hiring process, please let us know at any stage.

Ready to join our team? Visit Careers – Tangle Teezer to submit your application.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.