At a Glance
- Tasks: Lead content strategy and create engaging materials to drive growth and authority.
- Company: Fast-growing tech platform revolutionising liquidity solutions in private markets.
- Benefits: Full ownership of marketing function, flexible work environment, and opportunity for impactful contributions.
- Other info: Great opportunity for independent thinkers who thrive on creativity and strategy.
- Why this job: Shape the future of private markets while working with a dynamic team.
- Qualifications: 3-6 years in content or marketing, ideally in financial services or B2B.
The predicted salary is between 40000 - 50000 £ per year.
Tangible is a fast-growing, tech-driven platform providing liquidity solutions to LPs in the private markets.
We combine deep sector expertise with modern infrastructure to unlock liquidity across private equity, private credit, and real assets.
As we scale, content sits at the centre of our growth strategy.
We are looking for a full-time Content & Marketing Lead to own that function end to end.
You will blend analytical rigour with commercial impact, producing insight-led content that builds authority, drives engagement, and supports revenue.
This is a one-person marketing function, not a seat on an existing team.
You will set the strategy and also make it happen: shaping our positioning, coordinating freelance researchers and our in-house designers, and turning credible industry content into a genuine engine for lead generation and sales enablement.
Because the remit is broad, this is a full-time role.
You will report directly to leadership and work closely with sales.
- Tasks
- Thought Leadership & Authority Building
- Build and own the content strategy and editorial calendar independently, end to end.
- Produce high-quality Linked In content aligned with our leadership’s positioning.
- Manage the production of long-form reports, whitepapers, and analytical articles on private markets and secondaries, coordinating our freelance researchers and writers and editing their work to a high standard.
- Work with our in-house design team to bring content to life through strong infographics, GIFs, video, and other formats.
You won’t design yourself, but you will direct and quality-check the work, so a sharp eye for design and working knowledge of Figma are required.
- Build and manage a mailing list and regular newsletters.
- Launch and run a video interview series with industry counterparts.
- Manage conference attendance, speaking opportunities, giveaways, and related visibility efforts.
- Marketing & Lead Nurturing
- Develop content strategies tied directly to growth priorities and pipeline targets.
- Create sales enablement materials: outreach emails, follow-ups, one-pagers, pitch support, and presentations.
- Optimise Linked In posts, newsletters, and paid amplification.
- Support lead-nurturing sequences with value-driven insights.
- Contribute to website messaging and landing page optimisation.
- Identify content opportunities based on market trends and commercial objectives.
- Engagement Tracking & Sales Enablement
- Track engagement and performance across channels, including reach, inbound interest, content consumption, and sales usage, and report clearly to leadership.
- Develop and refine lead scoring frameworks based on content engagement, website activity, and campaign interactions to help prioritise prospects and improve sales follow-up.
- Turn engagement signals into action by surfacing warm leads and content insights to the sales team.
- Guide and equip the sales team on how to use content effectively in outreach and deal conversations.
- Refine the content programme continuously based on what drives pipeline.
- Strategic Collaboration
- Work closely with leadership and sales to align content with revenue goals.
- Propose integrated content campaigns rather than one-off pieces.
- Collaborate with designers on visual storytelling and data-led graphics.
Requirements
- 3-6 years in content or marketing, ideally within private markets, PE/VC, financial services, or a comparable B2B environment.
- Understanding of private markets, PE, VC, secondaries, or core investment concepts (preferred).
- Commercially aware, with a clear sense of how content supports deal flow and pipeline.
- Able to balance analytical depth with persuasive, accessible writing.
- Comfortable directing designers and freelancers; working knowledge of Figma.
- Independent, proactive, and confident owning projects end to end. You are happy being the whole marketing function.
- Strong editing discipline and high attention to detail.
You’ll shape the future of private markets liquidity alongside a brilliant team of engineers, ex-bankers, and startup operators, with real ownership of a function that matters to the company’s growth and the freedom to build it your way.
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Content & Marketing Lead in London employer: tangible-marketscom
At Tangible, we pride ourselves on being a dynamic and innovative employer that places a strong emphasis on employee growth and autonomy. As the Content & Marketing Lead, you will have the unique opportunity to shape our marketing strategy independently, working closely with leadership and a talented team in a collaborative environment that values creativity and analytical thinking. Our commitment to fostering a supportive work culture, combined with the chance to make a significant impact in the fast-evolving private markets sector, makes Tangible an exceptional place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for tangible-marketscom and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like tangible-marketscom are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with tangible-marketscom on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at tangible-marketscom. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content & Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit tangible-marketscom. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of tangible-marketscom:Show us that you’ve done your homework! In your application, briefly mention what you admire about tangible-marketscom’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at tangible-marketscom
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at tangible-marketscom will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At tangible-marketscom, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
