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For Companies At a Glance
- Tasks: Drive sales in the South UK by building relationships with farmers and merchant reps.
- Company: Join Farmsense, a leader in animal health products since 1992.
- Benefits: Enjoy a competitive salary, benefits, and professional development opportunities.
- Other info: Dynamic role with regular farm visits and opportunities for growth.
- Why this job: Make a real impact in agriculture while working in a supportive team.
- Qualifications: Knowledge of livestock farming and experience with CRM systems required.
The predicted salary is between 35000 - 45000 £ per year.
About Us
Farmsense has been supporting British farmers since 1992 with premium animal health products and world-class customer service. As part of Tangerine Holdings, we pride ourselves on innovation, integrity, and building long-term relationships with our customers.
The Role
We’re looking for a passionate and driven Area Sales Manager (ASM) to join our team and take ownership of the South UK territory. Reporting to the National Sales Manager, you’ll be responsible for achieving and exceeding your area’s sales plan by developing strong relationships with farmers and merchant sales reps. This is a field-based role requiring regular farm visits, dual calling with merchant reps, and proactive engagement with key stakeholders in the agricultural sector.
Key Responsibilities
- Achieve the territory’s sales targets through strategic planning and relationship building.
- Conduct at least 15 farm visits per month, either solo or with merchant reps.
- Maintain a forward-planning calendar and update CRM with detailed meeting notes.
- Analyse sales data to identify trends and propose corrective actions.
- Support merchants at auction marts and farmers meetings.
- Attend key national and regional agricultural shows.
- Deliver presentations and build relationships with Key Opinion Leaders.
- Collaborate with internal teams including marketing, customer service, and technical support.
What We’re Looking For
Knowledge & Experience:
- Strong understanding of livestock farming.
- Practical experience through education or hands‑on farming work.
- Familiarity with CRM systems and data analysis.
Skills & Attributes:
- Excellent interpersonal and communication skills.
- Strong time management and IT proficiency (especially PowerPoint and Excel).
- Self‑motivated, enthusiastic, and customer‑focused.
- Able to multitask and deliver creative, flexible solutions.
Why Join Us?
At Farmsense, you’ll be part of a team that values integrity, collaboration, and continuous improvement. We offer:
- Competitive salary and benefits.
- Opportunities for professional development.
- A supportive and innovative working environment.
Agricultural Area Sales Manager - South UK | Farmsense in Lytham St Annes employer: Tangerine Group
Contact Detail:
Tangerine Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Agricultural Area Sales Manager - South UK | Farmsense in Lytham St Annes
✨Tip Number 1
Get to know the agricultural sector inside out! Research local farms and their needs, so you can have meaningful conversations during your visits. This will show farmers that you genuinely care about their success.
✨Tip Number 2
Network like a pro! Attend agricultural shows and events to meet potential clients and industry leaders. Building relationships is key, so don’t be shy – introduce yourself and share your passion for helping farmers.
✨Tip Number 3
Stay organised with your time management. Use a planner or CRM system to keep track of your farm visits and follow-ups. This will help you stay on top of your game and ensure you’re meeting your sales targets.
✨Tip Number 4
Don’t forget to showcase your knowledge! When presenting to farmers or merchant reps, use data analysis to back up your recommendations. This will build trust and demonstrate your expertise in livestock farming.
We think you need these skills to ace Agricultural Area Sales Manager - South UK | Farmsense in Lytham St Annes
Some tips for your application 🫡
Show Your Passion for Agriculture: When writing your application, let your love for farming shine through! Share any personal experiences or stories that highlight your connection to the agricultural sector. We want to see that you’re not just looking for a job, but that you genuinely care about supporting farmers.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Area Sales Manager role. Highlight relevant experience, especially in sales and relationship building within agriculture. We appreciate when candidates take the time to align their skills with what we’re looking for!
Be Data Savvy: Since analysing sales data is key in this role, mention any experience you have with CRM systems or data analysis tools. Show us how you’ve used data to drive results in the past. It’ll make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at Farmsense!
How to prepare for a job interview at Tangerine Group
✨Know Your Stuff
Make sure you brush up on your knowledge of livestock farming and the specific products Farmsense offers. Being able to discuss how these products can benefit farmers will show your passion and understanding of the industry.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships in previous roles. Think about times when you’ve collaborated with others or engaged with customers, as this is key for an Area Sales Manager.
✨Be Data Savvy
Familiarise yourself with CRM systems and be ready to discuss how you’ve used data analysis in past roles. Bring examples of how you’ve identified trends and made decisions based on data to demonstrate your analytical skills.
✨Plan Your Farm Visits
Since the role involves regular farm visits, think about how you would plan these effectively. Discuss your approach to maintaining a forward-planning calendar and how you would keep detailed notes in a CRM system after each visit.