At a Glance
- Tasks: Lead global marketing strategy and drive customer acquisition in a fast-paced fintech environment.
- Company: Join a market leader in fraud prevention and authentication technology.
- Benefits: Enjoy competitive pay, equity options, excellent benefits, and flexible remote work.
- Why this job: Be part of an innovative team shaping the future of financial technology.
- Qualifications: 12+ years in senior marketing roles, preferably in B2B tech or fintech.
- Other info: Opportunity to influence at the executive level and build a high-performing team.
The predicted salary is between 72000 - 108000 £ per year.
Join a market-leading company in the financial technology space and play a pivotal role in defining and executing its global marketing strategy. We are seeking a dynamic Chief Marketing Officer (CMO) to lead the marketing organisation, align it with the company’s broader strategic goals, and drive operational execution to accelerate growth. This is a rare opportunity to join the executive leadership team of a financially stable, high-growth business at the forefront of fraud prevention and authentication technology.
As CMO, you will be responsible for developing and leading the company’s global marketing strategy, building a high-performing team, and ensuring marketing plays a central role in the company’s commercial success. Your focus will include driving new customer acquisition, expanding the value of the existing client base, and elevating the company’s brand in a competitive, data-driven market.
Reporting directly to the CEO and sitting on the executive leadership team, this role requires a hands-on, strategic leader who can influence across all levels of the business. You’ll work cross-functionally with product, sales, finance, and operations to drive alignment and results.
The ideal candidate is a commercially minded marketing executive with deep experience in B2B technology, preferably within financial services, fraud prevention, financial crime, or adjacent sectors such as risk, identity verification, or cybersecurity. You bring a proven ability to scale marketing functions, develop demand generation programmes, and position complex technology products in regulated and competitive markets.
Key Responsibilities:- Global Marketing Strategy: Own and evolve the company’s marketing strategy, aligning with growth objectives across retention and new business.
- Demand Generation: Lead multi-channel lead generation strategies that deliver consistent, high-quality pipeline growth in support of sales goals.
- Product & Portfolio Marketing: Partner with product and commercial teams to deliver content and collateral that enable sales and support go-to-market efforts.
- Brand & Communications: Oversee the company’s external messaging, PR, and brand identity to ensure consistency, clarity, and market relevance.
- Marketing Operations: Define and track performance KPIs, manage the marketing budget, and ensure marketing programmes are scalable and efficient.
- Team Leadership: Build, mentor, and retain a high-performing marketing team, fostering a culture of collaboration, accountability, and innovation.
- Cross-Functional Collaboration: Act as a strategic partner across the business, particularly with sales, product, and customer success, to ensure integrated execution.
- Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree preferred).
- 12+ years of senior marketing leadership experience in a B2B tech environment, ideally within fraud prevention, financial crime, fintech, or adjacent regulated markets.
- Proven success in leading demand generation programmes that drive measurable revenue growth and strong ROI.
- Deep experience positioning technical products in complex, multi-stakeholder sales environments.
- Demonstrated success building and scaling marketing functions, especially in high-growth or PE-backed businesses.
- Strong leadership credentials with a track record of hiring, managing, and developing high-impact marketing teams.
- Ability to think strategically while executing tactically — a hands-on operator who balances vision with delivery.
Why Join Our Client:
- Lead the marketing function at a market leader in fraud prevention technology.
- Highly competitive compensation package, including equity, excellent benefits, and flexible remote working.
- Join a high-calibre executive team and drive growth in a sector that is mission-critical, fast-evolving, and innovation-led.
If you’re a strategic and hands-on marketing leader with a passion for driving growth and leading high-performing teams, we want to hear from you!
Chief Marketing Officer employer: Tangent International
Contact Detail:
Tangent International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Network with professionals in the fintech and fraud prevention sectors. Attend industry conferences, webinars, and local meetups to connect with key players and learn about the latest trends. This can help you gain insights and potentially get referrals for the CMO position.
✨Tip Number 2
Showcase your thought leadership by sharing insights on platforms like LinkedIn or industry blogs. Write articles or posts that discuss innovative marketing strategies in B2B tech, particularly in fraud prevention and financial services. This will help establish your expertise and attract attention from hiring managers.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully scaled marketing functions in previous roles. Be ready to share metrics and outcomes that demonstrate your impact on revenue growth and brand positioning, as these are crucial for a CMO role.
✨Tip Number 4
Familiarise yourself with the company's current marketing strategies and challenges. Research their recent campaigns and market positioning to identify areas where you could add value. This knowledge will help you stand out during interviews and show your genuine interest in the role.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B technology and marketing leadership. Focus on achievements that demonstrate your ability to drive demand generation and scale marketing functions.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision for the marketing function. Discuss how your background aligns with the company's goals in fraud prevention and financial technology.
Highlight Leadership Experience: Emphasise your experience in building and leading high-performing teams. Provide examples of how you've mentored team members and fostered a culture of collaboration and innovation.
Showcase Cross-Functional Collaboration: Illustrate your ability to work across various departments, such as sales and product teams. Mention specific instances where your collaboration led to successful marketing initiatives or improved business outcomes.
How to prepare for a job interview at Tangent International
✨Showcase Your Strategic Vision
As a Chief Marketing Officer, it's crucial to demonstrate your ability to develop and execute a global marketing strategy. Prepare to discuss specific examples of how you've aligned marketing initiatives with broader business goals in previous roles.
✨Highlight Demand Generation Success
Be ready to share your experience with multi-channel lead generation strategies. Discuss measurable outcomes from past campaigns that contributed to revenue growth, as this will showcase your capability to drive results.
✨Emphasise Cross-Functional Collaboration
Since the role requires working closely with various departments, prepare examples of how you've successfully collaborated with product, sales, and customer success teams. This will illustrate your ability to integrate marketing efforts across the organisation.
✨Demonstrate Leadership Skills
As a CMO, building and leading a high-performing team is essential. Be prepared to talk about your leadership style, how you've mentored team members, and any initiatives you've implemented to foster a culture of innovation and accountability.