Chief Marketing Officer
Join a market-leading company in the financial technology space and play a pivotal role in defining and executing its global marketing strategy. We are seeking a dynamic Chief Marketing Officer (CMO) to lead the marketing organisation, align it with the company’s broader strategic goals, and drive operational execution to accelerate growth. This is a rare opportunity to join the executive leadership team of a financially stable, high-growth business at the forefront of fraud prevention and authentication technology.
Position Summary
As CMO, you will be responsible for developing and leading the company’s global marketing strategy, building a high-performing team, and ensuring marketing plays a central role in the company’s commercial success. Your focus will include driving new customer acquisition, expanding the value of the existing client base, and elevating the company’s brand in a competitive, data-driven market.
Reporting directly to the CEO and sitting on the executive leadership team, this role requires a hands-on, strategic leader who can influence across all levels of the business. You’ll work cross-functionally with product, sales, finance, and operations to drive alignment and results.
Candidate Profile
The ideal candidate is a commercially minded marketing executive with deep experience in B2B technology, preferably within financial services, fraud prevention, financial crime, or adjacent sectors such as risk, identity verification, or cybersecurity. You bring a proven ability to scale marketing functions, develop demand generation programmes, and position complex technology products in regulated and competitive markets.
Key Responsibilities
- Global Marketing Strategy: Own and evolve the company’s marketing strategy, aligning with growth objectives across retention and new business.
- Demand Generation: Lead multi-channel lead generation strategies that deliver consistent, high-quality pipeline growth in support of sales goals.
- Product & Portfolio Marketing: Partner with product and commercial teams to deliver content and collateral that enable sales and support go-to-market efforts.
- Brand & Communications: Oversee the company’s external messaging, PR, and brand identity to ensure consistency, clarity, and market relevance.
- Marketing Operations: Define and track performance KPIs, manage the marketing budget, and ensure marketing programmes are scalable and efficient.
- Team Leadership: Build, mentor, and retain a high-performing marketing team, fostering a culture of collaboration, accountability, and innovation.
- Cross-Functional Collaboration: Act as a strategic partner across the business, particularly with sales, product, and customer success, to ensure integrated execution.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree preferred).
- 12+ years of senior marketing leadership experience in a B2B tech environment, ideally within fraud prevention, financial crime, fintech, or adjacent regulated markets.
- Proven success in leading demand generation programmes that drive measurable revenue growth and strong ROI.
- Deep experience positioning technical products in complex, multi-stakeholder sales environments.
- Demonstrated success building and scaling marketing functions, especially in high-growth or PE-backed businesses.
- Strong leadership credentials with a track record of hiring, managing, and developing high-impact marketing teams.
- Ability to think strategically while executing tactically — a hands-on operator who balances vision with delivery.
Why Join Our Client
- Lead the marketing function at a market leader in fraud prevention technology.
- Highly competitive compensation package, including equity, excellent benefits, and flexible remote working.
- Join a high-calibre executive team and drive growth in a sector that is mission-critical, fast-evolving, and innovation-led.
If you\'re a strategic and hands on marketing leader with a passion for driving growth and leading high-performing teams, we want to hear from you!
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tangent International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tangent International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tangent International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tangent International. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tangent International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tangent International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tangent International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tangent International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tangent International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tangent International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
