At a Glance
- Tasks: Create and execute innovative marketing strategies for a luxury floral brand.
- Company: Join .Tang flowers, a leading floral service provider in London.
- Benefits: Full-time role with a competitive salary and company pension.
- Other info: Dynamic work environment with opportunities for professional growth.
- Why this job: Shape the future of luxury marketing and make a real impact.
- Qualifications: Experience in luxury marketing and a passion for creativity.
The predicted salary is between 40500 - 49500 £ per year.
Established in London in 2015, .
Tang flowers provides a broad range of services comprising spectacular weekly flowers for hotels, restaurants and businesses, memorable events at any scale, and retail and online shops.
Role
We are seeking a talented and experienced Marketing Manager to join our team at Tang Flowers.
As a Marketing Manager, you will be responsible for developing and implementing innovative marketing strategies to enhance our brand presence, attract high-end clientele, and promote our exceptional floral services.
This role requires a creative and strategic thinker with a deep understanding of the luxury market and a passion for creating memorable experiences through the power of flowers.
If you have a proven track record in luxury marketing and a flair for elegance, this position offers an exciting opportunity to shape our company's marketing initiatives and contribute to our continued growth.
Being responsible for working with executives to determine budgets and targets, and often charged with developing pricing strategies for products and services this job holder must be a great business leader as well as great marketing leader.
This role will require the jobholder to create marketing campaigns which reflect the luxury brand of Tang Flowers, showcasing our strengths and pointing us in the right direction to align with industry trends.
This individual must be creative and innovative, with the ability to research and analyse market trends to allow strategic practices to be put in place to grow the company.
Duties
- Develop and execute comprehensive marketing plans and strategies that align with the company's goals and objectives.
- Conduct market research and analysis to identify key target audiences, market trends, and opportunities for growth in the luxury floral events industry.
- Create compelling marketing campaigns, including digital and traditional marketing initiatives, to increase brand awareness and drive customer engagement.
- Manage the company's digital presence, including website, social media channels, email marketing, and online advertising campaigns, ensuring consistent branding and high-quality content.
- Collaborate with the creative team to produce visually stunning marketing materials, such as brochures, catalogues, videos, and presentations.
- Coordinate and oversee the organization's participation in industry events, trade shows, and networking opportunities to maximize brand exposure and establish partnerships.
- Monitor and analyse marketing performance metrics, such as website traffic, conversion rates, and customer feedback, to measure the effectiveness of marketing strategies and identify areas for improvement.
- Build and maintain strong relationships with media contacts, influencers, and strategic partners to secure press coverage and partnerships that enhance brand reputation.
- Stay informed about industry trends, luxury market dynamics, and competitive landscape to proactively identify new marketing opportunities and stay ahead of the competition.
- Manage the marketing budget, ensuring efficient allocation of resources and tracking return on investment (ROI) for marketing activities.
Requirements
- Relevant experience in marketing, together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Strong understanding in luxury markets
- Experience in marketing within related industries
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing marketing campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
- Job Types
- Full-time, Permanent
- Company events
- Company pension
- Schedule
- Monday to Friday
- Ability to commute/relocate
London, Greater London: reliably commute or plan to relocate before starting work (required)
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Marketing Manager employer: Tang Flowers
At Tang Flowers, we pride ourselves on being an exceptional employer that fosters creativity and innovation in the heart of London. Our vibrant work culture encourages collaboration and personal growth, offering employees the chance to shape their careers while working with luxury brands and high-end clientele. With a commitment to excellence and a supportive environment, we provide unique opportunities for professional development and the chance to make a meaningful impact in the floral industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tang Flowers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tang Flowers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tang Flowers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tang Flowers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tang Flowers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tang Flowers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tang Flowers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tang Flowers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tang Flowers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tang Flowers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
