Responsible for managing a company\'s
digital presence
, supporting
product development and marketing
, and maintaining the
IT systems and digital infrastructure
that enable daily operations.
It\'s a
creative–technical hybrid role
, blending
marketing, design, content creation, website management
, and
technical support
into one position.
This title would suit someone who can move fluidly between
media production
,
digital strategy
, and
IT management
1. Digital Media Responsibilities
- Manage and grow social media accounts (Facebook, Instagram, TikTok, LinkedIn, etc.)
- Plan, schedule, and analyse content performance
- Capture and edit photo and video content for marketing campaigns
- Design posters, brochures, and digital graphics
- Maintain brand consistency across all digital platforms
Goal:
Build brand awareness, engagement, and a strong digital identity.
2. Product Responsibilities
- Research and develop new products
- Design and update labels, packaging, and promotional materials
- Collaborate with suppliers or internal teams on product ideas
- Manage online product listings and e-brochures
- Collect and respond to customer feedback or reviews
Goal:
Ensure the company\'s product offerings stay fresh, appealing, and well-presented online and offline.
3. IT Systems Responsibilities
- Provide technical support for staff (computers, printers, emails, Wi-Fi, etc.)
- Maintain website back-end systems (WordPress, WooCommerce, etc.)
- Manage software updates, backups, and user accounts
- Troubleshoot and resolve hardware/software issues
- Support digital integrations (POS, online ordering,
