At a Glance
- Tasks: Drive effectiveness in OOH campaigns and manage research projects for client success.
- Company: Join Talon, a leading innovator in the Out of Home advertising sector.
- Benefits: Enjoy a supportive culture, professional growth opportunities, and a commitment to social causes.
- Other info: Be part of a diverse team that values collaboration and innovation.
- Why this job: Make a real impact in the media industry while developing your skills in a dynamic environment.
- Qualifications: Strong analytical skills, data interpretation, and excellent communication abilities required.
The predicted salary is between 40000 - 50000 € per year.
At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry.
THE ROLE
The role of Effectiveness Manager is to work closely with the Head of Effectiveness in the execution of research and effectiveness programmes at Talon. To be the core point of contact to support planning teams with brief and pitch work, managing campaign effectiveness research and supporting senior leadership with effectiveness support. The role is responsible for managing the team in generating regular campaign measurement, achieving measurement targets, managing an agency patch and creating core effectiveness work to underpin planning and client performance.
A DAY IN THE LIFE
- Agency patch management – manage and drive effectiveness within the agency patch and long term measurement laydowns of core clients within the patch.
- Work with the planning teams to understand and interpret clients KPIs develop measurement solutions to answer these and protect OOH spend.
- Project management, analysis and reporting of data and client debriefs.
- A core point of contact for the UK team for effectiveness knowledge/collateral.
- Support senior leadership with effectiveness support.
- Own the generation of OOH data and insights, industry reports, and market trends to support marketing and client initiatives.
- Develop research projects to support planning and overall business strategies.
- Content Marketing Support: identify trends and topics that will shape Talon’s content agenda, inclusive of sales and marketing collateral and thought leadership (bylines and whitepapers).
- Ensure the team are conducting regular analysis of syndicated research studies and reporting findings to the business.
- Driving growth in core client’s measurement portfolios and diversifying their measurement solutions.
- Embedded in industry knowledge through attendance of internal and external media/research and effectiveness events.
- Share knowledge and best practice across the team and business.
- Comply with all company and departmental policies and procedures.
- Demonstrate proper care and respect for corporate assets.
- Work to embody the Talon values and behaviours to maintain the best possible culture throughout Talon.
- Participate in projects and initiatives which drive Talon’s commitment to positive social and environmental causes.
WHAT WE’RE LOOKING FOR
- Ability to analyse and interpret data and create stories.
- Excellent communication and presentation skills.
- Strong analytical skills.
- Strong ability to multi-task.
AS WELL AS
- Proficient in Microsoft Excel and PowerPoint.
- Understanding of different types of qualitative and quantitative research methodologies.
- Understanding of the commercial sector.
WHY US
“The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon.
OUR VALUES AND HOW WE WORK TOGETHER
- WE ARE BOLD - As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.
- WE ARE HUMAN - We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.
- WE ARE SMART - Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.
Effectiveness Manager in London employer: Talon
Talon is an exceptional employer that fosters a vibrant and inclusive work culture, empowering employees to grow and develop their skills in the dynamic field of Out of Home advertising. With a commitment to creativity, sustainability, and collaboration, Talon offers unique opportunities for professional development while actively engaging in positive social and environmental initiatives. Located in key cities globally, our team thrives on innovation and shared success, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Effectiveness Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the OOH industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your analytical prowess and communication skills. Share examples of how you've interpreted data and created compelling stories from it – that’s what they want to hear!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies like Talon and express your interest in the Effectiveness Manager role. A little initiative can go a long way in making you stand out from the crowd.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in OOH and effectiveness research. This not only shows your passion for the industry but also equips you with valuable insights to discuss during interviews. Plus, it’s a great way to demonstrate that you embody the values of being smart and bold!
We think you need these skills to ace Effectiveness Manager in London
Some tips for your application 🫡
Show Your Passion for OOH:When you're writing your application, let your enthusiasm for Out of Home advertising shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making OOH more effective and creative.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant skills and experiences. We love seeing how your background aligns with the Effectiveness Manager role, so don’t hold back on showcasing your analytical prowess and communication skills!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. Use bullet points if it helps – we’re all about effective communication!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of the Talon team!
How to prepare for a job interview at Talon
✨Know Your OOH Stuff
Make sure you brush up on the latest trends and insights in the Out of Home (OOH) sector. Talon is all about unlocking potential, so being able to discuss recent campaigns or innovations will show your passion and knowledge.
✨Data is Your Best Friend
As an Effectiveness Manager, you'll need to analyse and interpret data effectively. Prepare examples of how you've used data to drive decisions or improve campaign performance in the past. This will demonstrate your analytical skills and ability to create compelling stories from numbers.
✨Showcase Your Communication Skills
You'll be a core point of contact for various teams, so practice articulating your thoughts clearly and confidently. Consider preparing a short presentation on a relevant topic to showcase your communication prowess during the interview.
✨Embrace the Company Values
Familiarise yourself with Talon's values: being bold, human, and smart. Think of examples from your experience that align with these values, and be ready to discuss how you embody them. This will help you connect with the interviewers on a cultural level.
