At a Glance
- Tasks: Drive sales by setting client KPIs, managing campaigns, and building OOH relationships.
- Company: Talon is a global outdoor media agency with over 450 employees dedicated to innovative OOH solutions.
- Benefits: Talon offers a diverse and inclusive work environment, celebrating individuality and team collaboration.
- Other info: The role requires versatility to work across multiple markets and strong presentation skills.
- Why this job: Join a pioneering team at the forefront of digital transformation in the OOH sector.
- Qualifications: Candidates must have extensive OOH and programmatic planning experience and strong relationship management skills.
The predicted salary is between 50000 - 60000 £ per year.
At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology‑led OOH solutions and a full-service OOH offering saw us grow into a team of 450+ people located in key cities across the globe. We have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.
Evolve OOH is part of the Talon Group and is a global outdoor media agency whose vision is to evolve the OOH medium through pioneering, results‑driven tools, team experience on a global scale, and a passion for creativity.
THE ROLE
OOH is currently at the epicentre of digital transformation and this position will play a crucial role in moving Evolve and the industry forward into becoming a truly omnichannel medium. With the vast majority of the UK ad market being traded programmatically, there is an opportunity for Evolve and the wider Talon Group to establish itself as the market leader for intelligent OOH activation and access incremental budgets which help to grow the medium. This role will make an important contribution to this revenue growth by establishing best‑in‑class programmatic trading standards, campaign performance and communication to our clients to grow existing and support new programmatic spends.
A DAY IN THE LIFE
- Working with the Programmatic Director and Heads of Client to set individual client KPIs and strategies, ensuring these are met and driving sales across the business.
- Finding, building and developing new OOH relationships with clients, agencies and suppliers.
- Being able to drive forward and forge key relationships both globally and locally.
- Producing proposals and presentations for clients, to land new accounts.
- Directing and managing multiple plans in multiple markets concurrently.
- Ensuring clients receive accurate planning information and campaign statuses in a timely manner.
- Always monitoring client satisfaction and ensuring a high level of customer service internally.
- Developing meaningful and collaborative revenue‑driving relationships which drive enablement and awareness for Evolve.
- Compiling and maintaining accurate budgets and forecasts for senior management.
- Resolving client and campaign issues quickly, as and when they arise.
- Helping to build, maintain and utilise planning tools; ensuring that all data and information is up to date and that the wider team are equipped to assist.
- Coaching and supervising the team on projects and troubleshooting, whilst constantly evaluating individual performance.
- Working with the Programmatic Director and Heads of Client to compile and maintain accurate budgets and forecasts for senior management.
WHAT WE'RE LOOKING FOR
- Extensive OOH & Programmatic planning experience and market knowledge.
- A solid understanding of the Regional OOH landscape and established relationships with Media Owners.
- Degree educated or equivalent professional experience.
- Experience in OOH, DOOH, PDOOH strategic planning, programmatic buying and creative optimisation.
- Exceptional commercial acumen.
- At ease with numbers, revenue forecasting, margin calculations.
- First class relationship management skills; with the ability to communicate across all levels, both internally and externally.
- Strong people management skills and the ability to maximise a team’s potential through ongoing motivation, evaluation and development.
- Versatility to work and travel across multiple markets.
- Strong presentation skills and strong knowledge and skills of Microsoft Office software.
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.
Programmatic Solutions Manager, Evolve employer: Talon Outdoor
Talon, located in key cities globally, is committed to unlocking the potential of OOH advertising. They offer a diverse workplace and focus on creativity and technology-led solutions. The team values individual contributions and aims for excellence in client service.