At a Glance
- Tasks: Lead programmatic campaigns and ensure optimal delivery while troubleshooting issues.
- Company: Join Talon, a leading innovator in the Out of Home advertising sector.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
- Why this job: Be at the forefront of OOH's digital transformation and make a real impact.
- Qualifications: 3+ years in programmatic trading with strong communication and organisational skills.
The predicted salary is between 45000 - 55000 € per year.
At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team over 450 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.
THE ROLE
OOH is currently at the epicentre of digital transformation and this position will play a crucial role in moving Talon and the industry forward into becoming a truly omnichannel medium. With the vast majority of the UK ad market being traded programmatically, there is an opportunity for Talon to establish itself as the market leader for intelligent OOH activation and access incremental budgets which help to grow the medium. This role will make an important contribution to this revenue growth by establishing best-in‑class programmatic trading standards, campaign performance and communication to our clients to grow existing and support new programmatic spends.
A DAY IN THE LIFE
- Lead on the trading & setup of programmatic campaigns
- Ensure optimal & full delivery of campaigns
- Proactively troubleshoot and communicate solutions both internally and externally
- Develop best-in‑class internal operating practices
- Support Client and Business Directors on programmatic pitches, PCAs and QBRs where relevant
- Champion & demonstrate the capabilities of Talon’s proprietary products (Atlas & Ada) both internally and externally
- Work closely with product and development to direct technological advancements at Talon
- Build external relationships with key activation leads within agencies
- Work closely with chosen DSP partners to curate and traffic inventory for campaigns
- Work closely with chosen SSP partners to understand where technologies can be complimentary
- Take the lead on resolving client/campaign issues as and when they arise
- Identify opportunities for upweights and work with Client & Business Directors to secure incremental revenues
- Ensure rebooking of campaigns via impeccable performance and delivery
- Attend industry events to understand the full programmatic ecosystem and opportunities for business growth
- Work with Chief Programmatic Officer to establish best practices for growing team
WHAT WE'RE LOOKING FOR
- Sound knowledge of Talon’s proprietary data and technology offering
- An understanding of the programmatic online and OOH landscapes
- Excellent interpersonal, communication, and presentation skills
- Strong understanding of the media landscape and an understanding of marketing and media objectives
- Highly organised and proven ability to deliver excellent client service
- A proactive self-starter with an appetite to develop
- Ability to read performance beyond surface KPIs
- Ability to prioritise workload effectively and work efficiently to execute tasks accordingly
- A trusted senior‑level client campaign partner
- A solution‑oriented mindset is a must for this role
- Proven ability to setup, traffic and trade campaigns with the greatest level of care and attention
- Track record of hitting client & business KPIs consistently
- Deep understanding of the programmatic ecosystem (omnichannel knowledge is preferred)
- First class relationship management skills with the ability to communicate across all levels both internally and externally
- Experience of working in multiple DSPs/SSPs is preferred
- 3+ years of programmatic trading experience preferred
OUR TEAM
This role within our Programmatic team presents an opportunity to be at the forefront of OOH’s evolution and growth. It is our responsibility to be experts in data‑led opportunities to support our clients in reaching their goals, and the wider business in achieving growth. We are an agile division, continually evolving to meet the needs of the market. We work in close collaboration with all business units and across all agency groups, so internal collaboration is key. This is a fast‑paced team with opportunities for growth and as we work to establish our offering, you will play a pivotal role in shaping the team for the future.
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.
Programmatic Solutions Manager employer: Talon Outdoor
At Talon, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and the chance to be at the forefront of the evolving Out of Home (OOH) industry. With a diverse and inclusive environment located in key cities globally, we empower our team members to unlock their full potential while driving meaningful change in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Solutions Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the OOH and programmatic space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience with programmatic trading and any success stories you have. Bring data to back up your claims – numbers speak volumes!
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest in working with them. Tailor your message to show how your skills can help them grow in the programmatic landscape.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to keep an eye on our careers page and apply directly – it shows you’re genuinely interested and helps us spot your application faster!
We think you need these skills to ace Programmatic Solutions Manager
Some tips for your application 🫡
Show Your Passion for OOH:When writing your application, let your enthusiasm for Out of Home advertising shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and its potential.
Tailor Your Experience:Make sure to highlight your relevant experience in programmatic trading and campaign management. We love seeing how your background aligns with our mission at Talon, so don’t hold back on those specific achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and understand. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Talon Outdoor
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of programmatic trading and the OOH landscape. Familiarise yourself with Talon’s proprietary products like Atlas and Ada, as well as the latest trends in the industry. Being able to discuss these topics confidently will show that you're genuinely interested and prepared.
✨Showcase Your Problem-Solving Skills
Since this role requires a solution-oriented mindset, think of examples from your past experiences where you've successfully resolved client or campaign issues. Be ready to explain your thought process and how you approached those challenges, as this will demonstrate your ability to troubleshoot effectively.
✨Prepare for Client Interactions
As a Programmatic Solutions Manager, you'll be working closely with clients and internal teams. Practice your communication and presentation skills, and prepare to discuss how you would manage client relationships and ensure excellent service delivery. Highlight any relevant experience you have in managing client expectations and driving results.
✨Understand the Bigger Picture
Get a grasp of how programmatic advertising fits into the broader media landscape. Be prepared to discuss how you can contribute to Talon's growth and help establish best practices within the team. Showing that you understand the strategic importance of your role will set you apart from other candidates.
