At a Glance
- Tasks: Lead marketing strategies and create engaging content to elevate Evolve's brand presence.
- Company: Join Talon, a pioneering outdoor media agency with a creative and inclusive culture.
- Benefits: Competitive salary, diverse team environment, and opportunities for professional growth.
- Other info: Be part of a dynamic team that values diversity and innovation.
- Why this job: Make a real impact in the evolving world of out-of-home advertising.
- Qualifications: Creative thinker with strong communication skills and marketing experience.
The predicted salary is between 45000 - 55000 £ per year.
At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever. Evolve OOH is part of the Talon Group and is a global outdoor media agency whose vision is to evolve the OOH medium through pioneering, results driven tools, team experience on a global scale, and a passion for creativity.
THE ROLE
Evolve’s Marketing Manager will be responsible for managing and producing Evolve’s Marketing and Communications output. Key elements of this role include raising the brand’s profile by developing and executing a marketing plan to capture the attention of our target market, generating new business leads and showcasing the benefits of OOH. This role will also be responsible for liaising with the Evolve team to promote our best-in-class work through case studies, award entries and more.
A DAY IN THE LIFE
- Work with the Head of Marketing and Evolve SLT to develop a marketing strategy and plan to meet Evolve’s business goals.
- Lead the development and execution for new business development and account growth globally, with particular emphasis on EMEA.
- Build and deliver bespoke marketing initiatives for specific accounts, services and campaigns for specific markets, sectors and clients.
- Continually review changes to the market and business performance, adjusting the above plans as necessary.
Brand
- Lead the development of Evolve’s global brand positioning and assist market HUB leads with any nuanced positioning relevant to their regions.
- Work with the Evolve team to define and enhance service offerings.
- Be a brand guardian for the Evolve brand, and work with the Group Lead Designer to continue to develop and embed the Evolve brand and associated assets.
Execution
- Responsible for creation of marketing collateral including Promos, Case Studies, Presentations, Social Media, Newsletter, Website, Videos, Events, PR & Advertising, Outreach – working alongside and in collaboration with the Group Marketing team, including Design.
- Create and manage a marketing calendar of events, conferences and thought leadership contributions.
- Work closely with the Evolve team to define marketing collateral and support on ad hoc requests.
- Provide strategic market insight, keeping abreast of consumer trends and the activities of competitors.
- Work alongside the Group Marketing Team to secure and grow media coverage of Evolve.
- Maximise the effectiveness of marketing spend in line with the marketing budget.
- Collate and analyse current communications and messages to ensure consistency.
- Support joint marketing opportunities with client and partner agencies - including PR, awards, events, research & marketing collateral.
- Attend industry events as necessary to keep up to date with marketing and industry trends and produce best‑in‑class marketing.
- Foster relationships with media outlets to build Evolve’s profile and establish Evolve as the ‘go to’ for OOH thought leadership.
Team
- Be a key part of the wider group marketing team and support on group initiatives where necessary.
- Help raise the profile of Evolve team members, for example mentoring HOC/BDs on the creation of compelling thought pieces.
ESG
Role model the Evolve values and behaviours to help ensure the best possible culture and tone is set throughout the company.
WHAT WE'RE LOOKING FOR
- Naturally creative with a keen eye for design.
- An individual that understands the OOH specialist landscape and media agency.
- A self‑starter who can deliver results through strategy and execution.
- Excellent copywriting, communication and decision‑making skills.
- A project manager with a high attention to detail.
- Social media and communications experience, proven ability to generate attention for a brand online, particularly using LinkedIn.
- A team player that works well with people of all backgrounds, skill levels and abilities to deliver a plan.
Experience and qualifications
- Evidence of strategic thinking, marketing strategy and successful completed projects.
- Global / international network market experience preferred, but not essential.
- Experience driving new business/ client retention through marketing initiatives.
- Experience in similar position in the media marketplace (media agency, brand, production team).
- Internal stakeholder management experience up to Senior Leadership Team level.
- Knowledge of online marketing.
- Classical marketing experience with skills across the full marketing mix.
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.
Marketing Manager, Evolve employer: Talon Outdoor
At Talon, we pride ourselves on being an exceptional employer, fostering a vibrant and inclusive work culture that champions creativity and innovation. As part of the Evolve team, you will have the opportunity to lead impactful marketing initiatives in a global outdoor media agency, with ample support for professional growth and development. Our commitment to sustainability and diversity ensures that every employee can thrive while contributing to meaningful projects that shape the future of out-of-home advertising.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Evolve
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talon Outdoor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talon Outdoor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talon Outdoor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talon Outdoor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, Evolve
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talon Outdoor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talon Outdoor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talon Outdoor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talon Outdoor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talon Outdoor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talon Outdoor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
