At a Glance
- Tasks: Lead the effectiveness agenda and drive campaign measurement in the OOH sector.
- Company: Join Talon, a pioneering tech-driven company in the OOH advertising space.
- Benefits: Competitive salary, growth opportunities, and a supportive team environment.
- Other info: Collaborate with a diverse team and attend industry events to showcase your expertise.
- Why this job: Make a real impact on the future of OOH advertising and drive industry change.
- Qualifications: Experience in research, data analysis, and a strong understanding of media.
The predicted salary is between 43200 - 72000 £ per year.
The role of Head of Effectiveness is to lead the effectiveness agenda within Talon UK by driving measurement growth and proof points within the OOH sector. This includes delivering exceptional campaign effectiveness studies, long-term measurement laydowns, and primary research projects that evaluate campaign and business performance, demonstrating the effectiveness of OOH within the wider media landscape.
Key responsibilities include:
- Supporting the growth of ad tech features and revenue through proof points for clients.
- Managing research partnerships and onboarding new research agencies/partnerships to ensure the best quality and value for Talon.
- Developing and maintaining relationships with agency and client effectiveness teams.
- Speaking at industry events and attending effectiveness conferences (e.g. Effworks Global) to drive the OOH effectiveness narrative.
This role should focus on bringing rigour to campaign measurement and evaluation across the UK market, creating executional excellence, and growing advertising revenue. It involves challenging and defining effectiveness and measurement solutions to ensure Talon excellence in evaluating clients' KPIs.
Qualifications and skills required:
- Ability to engage and challenge senior stakeholders.
- Confidence in speaking at industry events.
- A background in research, insight, data, or analysis; experience in interpreting and communicating data is essential.
- A media background or in-depth knowledge of media is preferred.
- Demonstrated qualifications in numeracy-based subjects; a degree or equivalent is desired.
- Knowledge of the OOH market.
- Experience using tools such as GWI, Route, Nielsen, ONS data, and equivalents is desired.
Our team consists of a Chief Effectiveness Officer who manages projects to support the overall business and two other team members who work closely to project manage measurement, agency sessions, and campaign effectiveness. We serve all areas of the business and all agency patches with clients spanning across all verticals from finance to fast-moving consumer goods (FMCG).
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.
Head of Effectiveness employer: Talon Outdoor Ltd
At Talon, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to grow and excel. As a Management Accountant in our London finance team, you will benefit from a supportive environment that values collaboration and continuous improvement, alongside opportunities for professional development within the thriving media sector. Join us and be part of a passionate team dedicated to unlocking the full potential of out-of-home advertising, where your contributions will be recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Effectiveness
✨Tip Number 1
Network like a pro! Attend industry events and conferences, especially those focused on effectiveness in OOH. This is your chance to meet key players, share your insights, and make connections that could lead to job opportunities.
✨Tip Number 2
Show off your expertise! Prepare a few case studies or examples of your past work that demonstrate your ability to drive campaign effectiveness. Be ready to discuss these in interviews or networking situations to showcase your skills.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out to current employees on LinkedIn. Ask them about their experiences at Talon and express your enthusiasm for the Head of Effectiveness position.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in OOH and effectiveness measurement. This will not only help you in interviews but also show potential employers that you're passionate about the industry and committed to growth.
We think you need these skills to ace Head of Effectiveness
Some tips for your application 🫡
Show Your Passion for OOH:When you're writing your application, let your enthusiasm for the Out of Home (OOH) sector shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making OOH more effective and creative.
Be Data-Driven:Since this role is all about measurement and effectiveness, make sure to highlight any experience you have with data analysis or research. We love candidates who can interpret data and communicate insights clearly, so don’t hold back on showcasing your skills!
Tailor Your Application:Take the time to customise your application for this specific role. Mention how your background aligns with our mission at Talon and how you can contribute to driving the effectiveness agenda. We appreciate when candidates take the extra step to connect their experiences with our goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Talon!
How to prepare for a job interview at Talon Outdoor Ltd
✨Know Your Numbers
As the Head of Effectiveness, you'll need to demonstrate a strong grasp of data and measurement. Brush up on key metrics related to campaign effectiveness and be ready to discuss how you've used data to drive results in previous roles.
✨Showcase Your Communication Skills
This role involves engaging with senior stakeholders and speaking at industry events. Prepare examples of how you've effectively communicated complex data insights to non-technical audiences, and practice your presentation skills to ensure you're confident and clear.
✨Research the OOH Landscape
Familiarise yourself with the latest trends and challenges in the Out of Home (OOH) sector. Be prepared to discuss how you can contribute to Talon's mission of making OOH more effective and measurable, and think about innovative ideas you could bring to the table.
✨Build Relationships
Since this role requires managing research partnerships and collaborating with various teams, think about how you've successfully built relationships in the past. Be ready to share strategies for fostering collaboration and ensuring everyone is aligned towards common goals.
