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For Companies At a Glance
- Tasks: Lead brand strategy and customer advocacy, transforming success stories into impactful content.
- Company: Join Talon.One, a leading incentives engine trusted by top global brands.
- Benefits: Generous learning budget, 30 days leave, remote work options, and mental health support.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Shape the future of brand storytelling and drive customer engagement on a global scale.
- Qualifications: 7–10+ years in B2B marketing with strong leadership and creative skills.
The predicted salary is between 80000 - 100000 ÂŁ per year.
About Talon.One
Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.
About the Role
Talon.One is looking for a Head/Director of Brand & Advocacy to lead our newly consolidated Brand, Content, Design, and Customer Marketing functions. This is a high-impact “player‑coach” role designed for a leader who excels at the intersection of creative storytelling and operational scale. You will be the architect of our Distribution Engine, transforming customer success stories and complex product use cases into a scalable content machine that fuels our global pipeline. You will also pioneer our Customer Advocacy program, turning our most successful clients into our most influential market voices.
About the Team
This is a player‑coach role that requires both strategic vision and operational excellence. You’ll manage a team of 6–8 (including freelancers) and partner closely with PR, Product Marketing, Demand Generation, and the Global Events team. This is a full‑time role based in London, UK.
Once You Are Here You Will
- Own the strategic roadmap for all distribution‑led content.
- Build and innovate the Talon.One system for GEO/SEO‑optimised assets, gated practitioner guides, and multi‑channel distribution that drives measurable growth and net new customer acquisition.
- Future-proof our content. Continue to accelerate our AI content strategy and work alongside the content manager to ensure LLMs, AI‑powered search (GEO), and Talon One’s content distribution most advance and help Talon.One’s citable authority in the space.
- Build a world‑class advocacy program from its early stages. Identify and activate “Customer Champions” for case studies, speaking engagements, and community‑led growth.
- Lead the Design and Copy teams to ensure a distinctive, premium brand identity across every touchpoint.
- Own creating the system and execution of a reliable brand voice that is trustworthy and represents Talon.One’s brand values.
- Explore video, podcasts, and interactive formats to ensure our content lives where our audience engages most.
- Serve as the bridge between Product Marketing and Demand Gen, ensuring our best product and customer stories are integrated into growth channels.
What We Need You to Bring to the Table
- 7–10+ years of B2B Marketing experience, with a proven track record of managing and developing multidisciplinary creative and technical teams.
- Experience building content engines that move beyond “output” to “outcome.” You understand how content fuels the pipeline.
- Deep understanding of SEO/GEO, content attribution, and how the “modern tech stack” (AI, CMS, CRM) supports brand distribution.
- Direct experience scaling customer reference or advocacy programs in an Enterprise SaaS environment.
- Familiarity with community‑building strategies (digital communities, digital advocacy, lifecycle customer communication) is required.
- Strong creative instincts: you care about design, storytelling, and how content shows up across different formats and platforms.
- Experience in Commerce Tech, Fintech, or complex Enterprise SaaS is a major plus.
What’s In It For You
- €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills.
- 30 days of annual leave, plus extra paid days for your birthday and moving day.
- Home office setup budget, a monthly home office allowance.
- Freedom to work from abroad for up to 90 days worldwide!
- Mental health support with nilo.health and a discounted Urban Sports Club membership.
- 20% company subsidy on your pension contributions.
- Subsidised BVG public transport ticket and a dog‑friendly Berlin office where your furry friend is welcome.
- Lease your ideal bike through BusinessBike.
Head/Director of Brand & Advocacy employer: Talon.One
Contact Detail:
Talon.One Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head/Director of Brand & Advocacy
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Talon.One. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past work that highlight your storytelling skills and how you've driven results. Make it memorable!
✨Tip Number 3
Be ready to discuss your vision. Talon.One is looking for someone who can lead and innovate. Think about how you would build their advocacy program and be prepared to share your ideas.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Head/Director of Brand & Advocacy
Some tips for your application 🫡
Show Your Creative Side: When applying for the Head/Director of Brand & Advocacy role, let your creativity shine through! Use storytelling in your application to demonstrate how you've successfully led brand initiatives and built engaging content strategies in the past.
Tailor Your Experience: Make sure to highlight your B2B marketing experience and any specific achievements related to customer advocacy programs. We want to see how your background aligns with our needs, so don’t hold back on those relevant details!
Be Data-Driven: Since this role involves building a content engine that drives measurable growth, include examples of how you've used data to inform your marketing strategies. Show us how you’ve turned insights into action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Talon.One!
How to prepare for a job interview at Talon.One
✨Know Your Brand Inside Out
Before the interview, dive deep into Talon.One's brand values, mission, and recent campaigns. Understanding their unique selling points and how they position themselves in the market will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Storytelling Skills
Prepare examples of past projects where you've successfully combined creative storytelling with operational strategies. Be ready to discuss how you transformed complex ideas into engaging content that drove measurable results.
✨Demonstrate Your Leadership Style
As a player-coach, it's crucial to convey your leadership approach. Share experiences where you've managed diverse teams, highlighting how you foster collaboration and innovation while achieving strategic goals.
✨Be Ready to Discuss Customer Advocacy
Since this role involves building a customer advocacy program, come prepared with ideas on how to identify and activate 'Customer Champions'. Discuss any relevant experience you have in scaling advocacy programs and community-building strategies.