We’re looking for a creative and strategic Brand Marketing Specialist to help strengthen and grow our brand presence. In this role, you’ll develop and execute brand marketing initiatives, ensure consistent messaging across channels, and contribute to building a strong, differentiated brand identity.
Key Responsibilities
- Develop and implement brand marketing strategies that align with overall business goals
- Create and manage brand guidelines to ensure consistency across all marketing materials and touchpoints
- Plan and execute brand campaigns across digital and offline channels (social media, email, website, events, partnerships)
- Collaborate with content, design, and product teams to develop compelling brand storytelling and creative assets
- Monitor brand performance and sentiment, using insights to refine messaging and campaigns
- Support product launches and key marketing initiatives with brand-focused positioning and communication
- Research market trends, competitor branding, and audience insights to inform brand strategy
- Manage relationships with external agencies and freelancers when required
- Track campaign performance and prepare regular reports on brand metrics and ROI
Requirements
- Proven experience in brand marketing, brand management, or a similar role (ideally 2–4 years)
- Strong understanding of brand strategy, positioning, and storytelling
- Excellent written and verbal communication skills with a keen eye for detail and brand consistency
- Experience working with cross-functional teams (creative, content, product, sales)
- Familiarity with digital marketing channels and tools
- Analytical mindset with the ability to interpret data and turn insights into action
- Proactive, organised, and able to manage multiple projects simultaneously
- Degree in Marketing, Communications, Business, or a related field preferred
Nice-to-Haves
- Experience in consumer brands, tech, or lifestyle industries
- Hands-on experience with content creation or creative direction
- Knowledge of brand tracking tools and marketing analytics platforms
- Previous experience managing agencies or external partners
- Interest in emerging trends in brand and cultural marketing
What We Offer
- Opportunity to shape and evolve a growing brand
- Collaborative and creative working environment
- Professional development and clear growth opportunities
- Competitive salary and benefits package (details discussed during the interview process)
