At a Glance
- Tasks: Drive growth through creative paid media campaigns on platforms like Google, Meta, and TikTok.
- Company: Join Tallow + Ash, a modern UK brand revolutionising laundry with luxury and sustainability.
- Benefits: Collaborative environment, opportunity to shape strategy, and work with innovative products.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Be part of a fast-paced team making laundry exciting and impactful for everyone.
- Qualifications: Experience in performance marketing and a passion for creative testing and data analysis.
The predicted salary is between 60750 - 74250 £ per year.
We’re looking for a PPC Specialist to help us scale Tallow + Ash into one of the most exciting modern brands in the UK and change the laundry aisle for good. You’ll work closely with the founders and wider team to drive growth through paid media, helping bring the brand to new audiences in smart, creative and commercially effective ways. This is a fast-paced, collaborative role where no two days are the same - perfect for someone who loves combining performance marketing, creative testing and data to unlock scalable growth. As we grow, you’ll play a big role in shaping our paid acquisition strategy across channels, improving efficiency, and making sure the brand shows up brilliantly every day.
Key Responsibilities
- Driving growth through paid media
- Own the day-to-day running of our paid media channels across platforms like Google, Meta and TikTok.
- Build, launch and optimise campaigns that drive customer acquisition, revenue growth and strong return on ad spend.
- Make sure campaigns are structured, paced and continuously improving against performance targets.
- Testing creative, audiences and campaign strategy
- Work closely with the wider team to bring campaigns, launches and new product moments to life through paid media.
- Develop creative testing plans across copy, visuals, hooks and landing pages.
- Continuously test audiences, bidding strategies and campaign structures to uncover new growth opportunities.
- Analysing performance and improving efficiency
- Monitor campaign performance daily across key metrics including CPA, ROAS, CTR and conversion rate.
- Spot trends, inefficiencies and scaling opportunities quickly.
- Turn data into clear actions that improve efficiency, reduce wasted spend and unlock profitable growth.
- Scaling what works across channels
- Identify winning campaigns, audiences and creative angles, then scale them across channels.
- Work with content and brand teams to repurpose top-performing assets into multiple paid-ready variations.
- Help us get more from every campaign, launch and creative idea by adapting learnings across Google, Meta and emerging paid channels.
The Brand
Tallow + Ash is a modern UK brand reimagining laundry with a blend of luxury and sustainability. Founded in June 2023, we create non-toxic, biodegradable, and vegan laundry products that deliver designer-level fragrance without compromising on skin safety or environmental impact. Developed by UK chemists and master perfumers, the range includes laundry shampoos, conditioners, fabric sprays, and stain removers, all free from dyes, phosphates, and microplastics. The mission is to transform laundry from a chore into a ritual, offering products that are both effective and aesthetically pleasing.
PPC Specialist in Cheltenham employer: Tallow + Ash
At Tallow + Ash, we pride ourselves on being an innovative and dynamic employer that values collaboration and creativity. As a Stock Buying Manager, you'll be part of a fast-paced team dedicated to transforming the laundry aisle with sustainable products, while enjoying a supportive work culture that encourages personal growth and development. Located in the heart of the UK, we offer unique opportunities to influence our brand's direction and make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist in Cheltenham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tallow + Ash and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tallow + Ash are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tallow + Ash on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tallow + Ash. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Specialist in Cheltenham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tallow + Ash. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tallow + Ash:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tallow + Ash’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tallow + Ash
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tallow + Ash will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tallow + Ash, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
