At a Glance
- Tasks: Lead customer retention strategies and drive long-term value through data-driven initiatives.
- Company: Dynamic company focused on customer strategy and commercial impact.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join an agile team and thrive in a collaborative environment.
- Why this job: Make a real difference in customer experience and business growth.
- Qualifications: Experience in CVM, CRM, or Base Management with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a data-driven Senior Manager - Base Management to lead customer retention, reduce churn, and drive long-term value across our base. You’ll own the base strategy and roadmap, using insights to identify at-risk customers, optimise lifecycle journeys, and deliver initiatives that grow ARPU, tenure, and CLV.
Working cross-functionally with Commercial, Marketing, Product, Data, and Tech teams, you’ll translate strategy into action – launching retention, loyalty, upsell and cross-sell initiatives that deliver measurable results (churn reduction, NPS/CSAT improvement, revenue growth). You’ll also lead an agile squad, driving delivery, performance tracking, and continuous improvement.
What we’re looking for:
- Strong experience in CVM / Retention / CRM / Base Management
- Telecoms, utilities, or subscription background
- Proven impact on churn, customer value, and lifecycle optimisation
- Commercial mindset with strong analytical and stakeholder skills
- Experience working in agile, cross-functional environments
What you'll be doing:
- Own the Base Strategy & Roadmap
- Lead the end-to-end base management strategy, shaping a roadmap that drives long-term customer value, strengthens brand trust, and delivers growth across ARPU, tenure, and lifetime value.
- Drive Delivery & Commercial Impact
- Turn strategy into action by leading data-driven retention, loyalty, and upsell initiatives, ensuring strong governance, clear prioritisation, and measurable results across churn, revenue, and customer satisfaction.
- Lead Cross-Functional Collaboration
- Partner with teams across Commercial, Marketing, Product, Data, Tech and Operations to align priorities, remove friction, and deliver seamless, customer-first outcomes at pace.
- Measure, Optimise & Improve
- Own performance tracking and impact assessment, using insights to evaluate initiatives, optimise outcomes, and continuously evolve base management strategy.
- Champion Agile Ways of Working
- Lead an agile squad, driving planning, delivery, and continuous improvement to maximise team performance and ensure successful execution of key initiatives.
If you’re passionate about customer strategy, data-led decision making, and driving real commercial impact, we’d love to hear from you. Apply now.
Locations
Senior Manager - Base Managemet in Cheshire, Warrington employer: TalkTalk
As a Senior Manager - Base Management at our company, you will thrive in a dynamic and collaborative work culture that prioritises data-driven decision making and customer-centric strategies. We offer robust employee growth opportunities, including leadership development and cross-functional projects, all while being part of a team that values innovation and continuous improvement. Located in a vibrant area, our workplace fosters creativity and engagement, making it an excellent environment for professionals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager - Base Managemet in Cheshire, Warrington
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like TalkTalk!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Senior Manager - Base Managemet in Cheshire, Warrington
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at TalkTalk, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at TalkTalk
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with TalkTalk’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
