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- Tasks: Lead customer lifecycle communications and optimise automated journeys in HubSpot.
- Company: Join TalkTalk Business, a top UK B2B tech provider with a focus on innovation.
- Benefits: Enjoy a competitive salary, bonus scheme, and comprehensive benefits package.
- Why this job: Make a real impact on customer engagement and retention in a dynamic environment.
- Qualifications: Experience in CRM or marketing automation, strong data skills, and attention to detail.
- Other info: Flexible hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
TalkTalk Business is one of the UK’s leading B2B technology & managed service providers, offering a full range of business-grade communications products and services, spanning internet access, data, voice and network infrastructure. For over 30 years, we’ve served businesses of every size – from national retailers to small and medium-sized enterprises – with future-proof, scalable technology and dedicated support. Our mission is simple: to empower UK organisations to exceed their ambitions by delivering trusted service and innovative solutions.
The Role
We’re seeking a data‑driven Senior CRM Marketing Executive to lead the delivery of customer lifecycle communications across our SME base, building and optimising automated HubSpot journeys that drive product adoption, engagement and retention. Working closely with Product, Commercial, Sales and Digital teams, you’ll design and execute targeted CRM programmes, create segmented and personalised campaigns, maintain data quality, and monitor key KPIs such as churn, retention and campaign performance. This role is ideal for someone with experience in CRM or marketing automation, strong data and lifecycle marketing skills, and a detail‑driven, collaborative and proactive approach.
Responsibilities
- Build and optimise automated customer journeys and email campaigns in HubSpot.
- Create targeted segmentation and personalised messaging for SME customers.
- Monitor lifecycle performance and report on key KPIs such as retention, adoption and engagement.
- Run A/B tests and identify opportunities to improve campaign effectiveness.
- Support data accuracy and enrichment to strengthen CRM targeting.
- Partner with Product, Commercial, Sales and Customer teams on launches and lifecycle initiatives.
- Ensure all CRM activity is fully tested, accurate and delivered on time.
Skills and experience we are looking for
- Experience in CRM, email marketing or marketing automation platforms such as HubSpot.
- Strong understanding of customer lifecycle marketing, data segmentation and targeting.
- Ability to build and QA email campaigns and automated workflows with high attention to detail.
- Excellent organisational skills and strong written communication.
- Desirable: B2B/SME marketing experience, telecoms/technology exposure, or familiarity with HubSpot reporting and enrichment tools.
How you will work
At TalkTalk Business we understand the importance of flexibility and connection in the workplace. That’s why we have adopted a hybrid approach to working. Our way of working is to work 3 out of 5 days in the office (adjusted for colleagues who are part-time) at our HQ in Soapworks, Salford Quays with the remaining days offering the option to work from home.
What can we offer you?
- Competitive Salary and Bonus Scheme: Earn a rewarding salary with a bonus scheme designed to recognise your hard work and dedication.
- Comprehensive Benefits Package: Support your wellbeing, achieve a work-life balance, and plan for the future with our all-inclusive benefits.
- Personal and Professional Growth: Take advantage of opportunities for career advancement and personal development.
- Additional Perks: Participate in exciting company events and enjoy electric car charging points available at our HQ.
Be a part of our story. We’ve created a happy, diverse, inspiring workplace for real people, just like you. If you understand what customers want and are committed to making it happen, be a part of our story.
Senior CRM Marketing Executive in Salford employer: TalkTalk Business
Contact Detail:
TalkTalk Business Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Marketing Executive in Salford
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM projects and campaigns. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their mission and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Senior CRM Marketing Executive in Salford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior CRM Marketing Executive. Highlight your experience with CRM systems, especially HubSpot, and showcase any relevant campaigns you've worked on that demonstrate your data-driven approach.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM marketing and how your skills align with our mission at TalkTalk Business. Be sure to mention specific examples of your work that relate to customer lifecycle communications.
Showcase Your Data Skills: Since this role is all about data-driven decisions, make sure to highlight your analytical skills. Discuss any experience you have with monitoring KPIs, running A/B tests, or improving campaign effectiveness through data insights.
Apply Through Our Website: We want to hear from you! Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and get back to you quickly.
How to prepare for a job interview at TalkTalk Business
✨Know Your HubSpot Inside Out
Since the role focuses heavily on HubSpot, make sure you’re well-versed in its features. Familiarise yourself with building automated journeys and email campaigns. Bring examples of how you've used HubSpot to drive engagement and retention in past roles.
✨Showcase Your Data Skills
Be prepared to discuss your experience with data segmentation and lifecycle marketing. Have specific examples ready that demonstrate how you’ve monitored KPIs like churn and retention. This will show that you understand the importance of data in driving successful CRM strategies.
✨Prepare for Collaboration Questions
This role requires working closely with various teams. Think of instances where you’ve partnered with product, sales, or customer teams to launch initiatives. Highlight your collaborative approach and how it led to successful outcomes.
✨Bring Ideas for Improvement
TalkTalk Business is looking for someone proactive. Come prepared with ideas on how to improve campaign effectiveness through A/B testing or other methods. This shows that you’re not just reactive but also forward-thinking and ready to contribute from day one.