Senior PPC Manager

Job: Senior PPC Manager

• Salary to £45k
• Fully Remote (UK)
• Private Medical Health Insurance
• Company Pension Scheme

About Them

This company is a multi-award winning, highly reputable digital marketing agency. They are built on hard-work, creativity and laughter, and every member of their team brings an added layer of dedication, expertise and fun to their agency. They’re a tight knit team who work collaboratively across a range of digital marketing departments to deliver an integrated online marketing service to their clients. As they continue to expand and excel in their industry, they are seeking a talented and experienced PPC Manager to join their team.

About You

A fantastic opportunity has become available for a talented individual with a real drive to help their company become one of the leading PPC providers in the UK. As their Senior PPC Manager, you’ll be working closely with their Head of Paid Media to direct the strategies of key accounts; implementing, managing and analysing PPC campaigns; mentoring and supporting their PPC Managers and Executives; be asked to deliver training and share your expertise through training sessions, blogs and articles.

About the Role:

You’ll be responsible for cost-effectively handling PPC marketing campaigns, auditing, setting up and optimising activity, liaising with clients, compiling progress and strategy documents on a regular basis.

This will include:

1. Processing PPC audits for new clients
2. Setting and effectively managing paid media campaigns: Google Ads, Bing Ads, Facebook (Meta) & LinkedIn Ads.
3. Managing Google Tag Manager / Google Analytics 4 projects for large corporate clients
4. Designing strategies, targets and managing budgets
5. Setting up paid search campaigns by conducting target keyword research and writing relevant ad texts, whilst ensuring effective campaign and keyword structures
6. Analysing analytics and feeding back advice (this is an important part of the role)
7. Proactively keeping up to date with new developments in PPC and actively researching, testing and proposing new approaches to improve PPC services.

You will work closely with the sales team by:

1. Helping to form proposals
2. Auditing potential clients\’ accounts
3. Helping with or attending pitches from time to time

Key skills you’ll need

1. Experience of managing multiple clients’ Google Ads accounts as well as using Google Analytics software.
2. Good understanding of marketing in general (both online and offline approaches) and ability to communicate strategies to clients effectively.
3. At least 4 years PPC/Paid Media experience within a dynamic environment
4. Proficiency with advanced Google Ads features, such as display, advanced bidding strategies, shopping campaigns
5. Advanced knowledge of Google Analytics 4 (Setting up Key Events, Custom Reports, Custom Dimensions etc)
6. Ability to carry out comprehensive conversion rate analysis and ROI reporting for clients’ PPC accounts
7. Google Ads & Google Analytics qualified
8. Working knowledge of Google Tag Manager
9. Good organisational skills and proven ability to execute successful PPC strategies
10. Excellent communication and presentational skills
11. Data Analytics – analytically minded and strong in arithmetic

A nice to have, but not essential

1. Experience with Google Looker Studio, setting up reports, customising dashboards and using RegEx to manipulate data
2. LinkedIn Ads qualified
3. Working knowledge of Google Ads Editor
4. Experience in setting up Google Analytics Ecommerce tracking
5. Working knowledge of Wordpress, Magento, Shopify CMS platforms
6. Google Ads script building to manipulate data and an understanding of how to build out automated rules

What they offer in Return

1. Fully remote working in the UK
2. Company Pension Scheme.
3. Free Private Medical Health Insurance (with cash back option on Vision & Dental care & 40% off Nuffield Health gym Membership)
4. Companywide Christmas shutdown – 3 additional paid days leave over the Christmas period.
5. Training sessions across multiple disciplines.
6. Opportunity to be involved in charity fundraising events.
7. Birthday gift and the afternoon off on them.
8. Early Bird (8am-5pm) OR Owl (9am-6pm) working hours offered to suit your lifestyle.
9. Early finish on the last Friday of every month.

Other Stuff

NB: for non-UK Citizens: we cannot accept applications from anyone requiring sponsorship (now or in the future) for UK permanent employment status. If you are using a work visa this must allow you to work in the UK unrestricted for at least the next 5 years.

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