At a Glance
- Tasks: Lead EMEA marketing strategy and execution to drive business impact across diverse regions.
- Company: Join a dynamic tech company focused on innovative marketing solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on team development and operational excellence.
- Why this job: Make a significant impact by shaping marketing strategies that drive regional growth.
- Qualifications: Experience in B2B marketing and strong strategic thinking skills required.
The predicted salary is between 85500 - 104500 £ per year.
Job Summary
Talkdesk is seeking a strategic, commercially minded Director of EMEA Regional Marketing to lead regional marketing strategy, execution, and business impact across Europe, the Middle East, and Africa.
This leader will serve as a key strategic partner to EMEA sales leadership, translating regional business priorities, market opportunities, and customer insights into integrated marketing strategies that build awareness, create demand, deepen account engagement, and accelerate pipeline.
As part of the global Growth Marketing organization, the Director will connect global marketing strategy with regional market needs, orchestrating campaigns, account-based marketing (ABM), digital, partner, customer, and experiential programs to deliver measurable business outcomes.
The ideal candidate combines strategic thinking with operational excellence, brings a strong understanding of enterprise B2B marketing, and thrives in a matrixed, cross-functional environment.
This individual will be equally comfortable advising regional sales leadership, developing market-specific growth plans, and leading teams to deliver high-impact marketing programs.
Success in this role will be measured not by the volume of marketing activities delivered, but by their contribution to regional growth, account engagement, pipeline development, and revenue outcomes.
Key Responsibilities
- Regional Strategy & Business Alignment
- Own the development and execution of an integrated EMEA regional marketing strategy aligned to global marketing priorities, regional business objectives, and revenue goals.
- Serve as a strategic marketing partner to EMEA sales leadership, developing a deep understanding of regional priorities, market dynamics, customer segments, and growth opportunities.
- Translate business objectives into actionable regional marketing plans that support market development, demand creation, pipeline generation, and deal acceleration.
- Identify and prioritize marketing investments across EMEA markets based on business potential, account opportunity, sales capacity, and expected impact.
- Bring regional market intelligence, customer insights, and competitive perspectives into global marketing planning and investment decisions.
- Integrated Demand Generation & Account Engagement
- Lead the regional activation of integrated marketing programs across digital, ABM, content, partner, customer, and experiential channels.
- Partner with global Campaigns, ABM, Digital, and Marketing Operations teams to translate global programs into relevant, high-impact regional initiatives.
- Develop targeted engagement strategies for priority industries, strategic accounts, and high-value opportunities in partnership with sales and account teams.
- Drive marketing programs across the customer journey, from awareness and demand creation to opportunity progression, pipeline acceleration, and customer expansion.
- Ensure regional marketing activities deliver coordinated, meaningful engagement with buying groups and key decision-makers.
- Evaluate and deploy the most effective mix of marketing channels, programs, and experiences to achieve defined business outcomes.
- Sales, Partner & Cross-Functional Collaboration
- Establish strong, trusted relationships with regional sales leaders, account executives, business development teams, and other go-to-market stakeholders.
- Lead collaborative planning with sales to establish shared priorities, target accounts, engagement strategies, and measurable success criteria.
- Partner with global marketing functions, including Campaigns, ABM, Digital, Product Marketing, Corporate Marketing, and Marketing Operations, etc.
- Collaborate with partner and alliance marketing stakeholders to integrate ecosystem opportunities into regional growth plans, including co-marketing and joint demand-generation initiatives.
- Facilitate clear communication, accountability, and coordination across regional and global teams to deliver a cohesive go-to-market experience.
- Performance, Investment & Optimization
- Own regional marketing planning, budget management, investment prioritization, and performance optimization.
- Establish clear KPIs and measurement frameworks aligned to regional business objectives, including account engagement, pipeline creation, pipeline influence, opportunity progression, and marketing ROI.
- Leverage CRM, marketing automation, intent, engagement, and performance data to identify opportunities, optimize investments and improve program effectiveness.
- Provide regular, actionable insights to regional sales & global marketing leadership.
- Continuously evaluate marketing investments, reallocating resources toward the programs, channels and markets delivering the greatest impact.
- Team Leadership & Operational Excellence
- Lead, coach, and develop regional marketing talent, fostering a culture of strategie
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Director, EMEA Regional Marketing in London employer: talkdesk2
At Talkdesk, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Contract Recruiter, you'll enjoy the opportunity to collaborate with senior leadership while driving impactful talent strategies in a fast-paced UK environment. We offer competitive benefits, a commitment to employee growth, and a unique chance to shape the future of our GTM and G&A teams.
StudySmarter Expert Advice🤫
We think this is how you could land Director, EMEA Regional Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for talkdesk2 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like talkdesk2 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with talkdesk2 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at talkdesk2. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, EMEA Regional Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit talkdesk2. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of talkdesk2:Show us that you’ve done your homework! In your application, briefly mention what you admire about talkdesk2’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at talkdesk2
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at talkdesk2 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At talkdesk2, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
