At a Glance
- Tasks: Lead EMEA marketing strategy and execution to drive business impact across diverse markets.
- Company: Join Talkdesk, a pioneering leader in Customer Experience Automation with a vibrant culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration and innovation in a fast-paced environment.
- Why this job: Shape regional marketing strategies that directly influence customer engagement and revenue growth.
- Qualifications: 8-10 years in B2B marketing with strong leadership and strategic planning skills.
The predicted salary is between 75600 - 92400 £ per year.
Talkdesk is seeking a strategic, commercially minded Director of EMEA Regional Marketing to lead regional marketing strategy, execution, and business impact across Europe, the Middle East, and Africa. This leader will serve as a key strategic partner to EMEA sales leadership, translating regional business priorities, market opportunities, and customer insights into integrated marketing strategies that build awareness, create demand, deepen account engagement, and accelerate pipeline.
As part of the global Growth Marketing organization, the Director will connect global marketing strategy with regional market needs, orchestrating campaigns, account-based marketing (ABM), digital, partner, customer, and experiential programs to deliver measurable business outcomes. The ideal candidate combines strategic thinking with operational excellence, brings a strong understanding of enterprise B2B marketing, and thrives in a matrixed, cross-functional environment.
Success in this role will be measured not by the volume of marketing activities delivered, but by their contribution to regional growth, account engagement, pipeline development, and revenue outcomes.
Key Responsibilities
- Regional Strategy & Business Alignment: Own the development and execution of an integrated EMEA regional marketing strategy aligned to global marketing priorities, regional business objectives, and revenue goals. Serve as a strategic marketing partner to EMEA sales leadership, developing a deep understanding of regional priorities, market dynamics, customer segments, and growth opportunities.
- Integrated Demand Generation & Account Engagement: Lead the regional activation of integrated marketing programs across digital, ABM, content, partner, customer, and experiential channels. Partner with global Campaigns, ABM, Digital, and Marketing Operations teams to translate global programs into relevant, high-impact regional initiatives.
- Sales, Partner & Cross-Functional Collaboration: Establish strong, trusted relationships with regional sales leaders, account executives, business development teams, and other go-to-market stakeholders. Lead collaborative planning with sales to establish shared priorities, target accounts, engagement strategies, and measurable success criteria.
- Performance, Investment & Optimization: Own regional marketing planning, budget management, investment prioritization, and performance optimization. Establish clear KPIs and measurement frameworks aligned to regional business objectives, including account engagement, pipeline creation, pipeline influence, opportunity progression, and marketing ROI.
- Team Leadership & Operational Excellence: Lead, coach, and develop regional marketing talent, fostering a culture of strategic thinking, collaboration, accountability, and continuous improvement. Establish clear roles, priorities, operating rhythms, and performance expectations for the regional marketing team.
Qualifications
- 8–10+ years of progressive B2B marketing experience, including significant experience in regional marketing, integrated demand generation, account-based marketing, or related growth marketing disciplines.
- Demonstrated success developing and executing regional marketing strategies that contribute to pipeline creation, opportunity acceleration, and revenue growth.
- Strong understanding of enterprise B2B go-to-market models, complex buying journeys, and multi-stakeholder account engagement.
- Experience partnering directly with senior sales leadership to develop joint business plans, align priorities, and drive measurable outcomes.
- Proven ability to orchestrate integrated marketing programs across multiple channels and global marketing functions.
This role is an opportunity to shape how regional marketing contributes to enterprise growth—moving beyond tactical execution to become a strategic driver of market opportunity, customer engagement, and revenue performance.
Director, EMEA Regional Marketing employer: Talk Desk
At Talkdesk, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As an Enterprise Account Executive, you will not only have the opportunity to drive significant impact in a fast-paced environment but also benefit from extensive professional growth opportunities and the chance to collaborate with a global team of innovators. Join us in redefining customer experience automation while enjoying the stability of a leading company and the agility of a startup.
StudySmarter Expert Advice🤫
We think this is how you could land Director, EMEA Regional Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talk Desk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talk Desk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talk Desk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talk Desk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, EMEA Regional Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talk Desk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talk Desk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talk Desk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talk Desk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talk Desk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talk Desk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
