At a Glance
- Tasks: Drive customer growth through innovative marketing initiatives and lifecycle strategies.
- Company: Join a high-growth, award-winning B2B SaaS company in the data and analytics space.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Thriving environment with autonomy and potential for career advancement.
- Why this job: Make a real impact on customer success and drive meaningful business growth.
- Qualifications: Experience in Customer Marketing or Growth Marketing within B2B SaaS is essential.
The predicted salary is between 50000 - 65000 £ per year.
We’re partnering with a high-growth, award-winning B2B SaaS business operating in the data, analytics, and customer intelligence space. The company works with leading global brands to drive performance, improve ROI, and unlock revenue growth through insight‑led technology. As the business continues to scale, Marketing is taking on greater ownership of retention and expansion. As a result, they are investing in a more structured, lifecycle‑led approach to customer growth and are now looking to hire a marketing manager dedicated to their existing customer base.
The Role
This position will own marketing‑led initiatives across the customer lifecycle, focused on driving adoption, retention, expansion, and advocacy. Working cross‑functionally with Customer Success, Product, and Revenue teams, you will design and execute programmes that help customers realise value and support long‑term commercial growth.
Key Responsibilities
- Customer Growth & Retention
- Drive initiatives aligned to retention, expansion, and Net Revenue Retention (NRR)
- Identify opportunities to increase revenue through improved adoption and customer maturity
- Deliver measurable commercial impact through targeted customer programmes
- Lifecycle Strategy
- Build and execute lifecycle‑led campaigns that are timely, relevant, and value‑driven
- Partner with operations teams to deliver scalable, automated programmes
- Adoption & Expansion
- Develop campaigns to increase usage of existing and new product capabilities
- Support go‑to‑market efforts for new product launches within the customer base
- Partner closely with Customer Success to drive retention and expansion conversations
- Messaging & Content
- Develop customer value propositions and messaging frameworks
- Translate product features into clear business outcomes
- Create case studies, proof points, and customer stories
- Customer Insight
- Analyse usage data and feedback to identify growth opportunities and barriers
- Feed insights back into product and go‑to‑market strategy
- Advocacy
- Build and nurture customer advocacy programmes (references, testimonials, community)
- Turn satisfied customers into active champions
Skills & Experience
- Experience in Customer Marketing, Lifecycle Marketing, Growth Marketing, or similar within B2B SaaS
- Proven track record of driving adoption, retention, or expansion through marketing
- Strong commercial mindset with the ability to link activity to revenue outcomes
- Excellent storytelling and messaging skills
- Comfortable working cross‑functionally with Customer Success, Product, and Ops
- Data‑driven, with a focus on continuous improvement
What Success Looks Like
- Increased customer adoption and engagement
- Clear contribution to retention and expansion revenue
- Strong, consistent customer communication across the lifecycle
- Marketing recognised as a key driver of customer growth
If you think the above is a strong match not only for your skills and experience but you think you will thrive in a high growth and autonomous environment, please apply. I will look forward to speaking with you!
Marketing Manager in Manchester employer: TalentStack Recruitment
As a high-growth, award-winning B2B SaaS business, we pride ourselves on fostering a dynamic and collaborative work culture that empowers our employees to drive meaningful impact. With a strong focus on professional development and cross-functional teamwork, we offer unique opportunities for growth and innovation in the data and analytics space, all while working with leading global brands. Join us to be part of a team that values insight-led technology and champions customer success, ensuring your contributions are recognised and rewarded.
