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For Companies At a Glance
- Tasks: Drive customer growth through innovative marketing initiatives and lifecycle strategies.
- Company: Join a high-growth, award-winning B2B SaaS company in the data and analytics space.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Thriving environment with autonomy and potential for career advancement.
- Why this job: Make a real impact on customer success and drive meaningful business growth.
- Qualifications: Experience in Customer Marketing or Growth Marketing within B2B SaaS is essential.
The predicted salary is between 50000 - 65000 £ per year.
We’re partnering with a high-growth, award-winning B2B SaaS business operating in the data, analytics, and customer intelligence space. The company works with leading global brands to drive performance, improve ROI, and unlock revenue growth through insight-led technology.
As the business continues to scale, Marketing is taking on greater ownership of retention and expansion. As a result, they are investing in a more structured, lifecycle-led approach to customer growth and are now looking to hire a Customer Marketing Manager.
The Role
This position will own marketing-led initiatives across the customer lifecycle, focused on driving adoption, retention, expansion, and advocacy. Working cross-functionally with Customer Success, Product, and Revenue teams, you will design and execute programmes that help customers realise value and support long-term commercial growth.
Key Responsibilities
- Customer Growth & Retention: Drive initiatives aligned to retention, expansion, and Net Revenue Retention (NRR). Identify opportunities to increase revenue through improved adoption and customer maturity. Deliver measurable commercial impact through targeted customer programmes.
- Lifecycle Strategy: Define and manage the end-to-end customer lifecycle (onboarding → adoption → growth → renewal → advocacy). Build and execute lifecycle-led campaigns that are timely, relevant, and value-driven. Partner with operations teams to deliver scalable, automated programmes.
- Adoption & Expansion: Develop campaigns to increase usage of existing and new product capabilities. Support go-to-market efforts for new product launches within the customer base. Partner closely with Customer Success to drive retention and expansion conversations.
- Messaging & Content: Develop customer value propositions and messaging frameworks. Translate product features into clear business outcomes. Create case studies, proof points, and customer stories.
- Customer Insight: Analyse usage data and feedback to identify growth opportunities and barriers. Feed insights back into product and go-to-market strategy.
- Advocacy: Build and nurture customer advocacy programmes (references, testimonials, community). Turn satisfied customers into active champions.
Skills & Experience:
- Experience in Customer Marketing, Lifecycle Marketing, Growth Marketing, or similar within B2B SaaS.
- Proven track record of driving adoption, retention, or expansion through marketing.
- Strong commercial mindset with the ability to link activity to revenue outcomes.
- Excellent storytelling and messaging skills.
- Comfortable working cross-functionally with Customer Success, Product, and Ops.
- Data-driven, with a focus on continuous improvement.
What Success Looks Like:
- Increased customer adoption and engagement.
- Clear contribution to retention and expansion revenue.
- Strong, consistent customer communication across the lifecycle.
- Marketing recognised as a key driver of customer growth.
If you think the above is a strong match not only for your skills and experience but you think you will thrive in a high growth and autonomous environment, please apply. I will look forward to speaking with you!
Customer Marketing Manager in Manchester employer: TalentStack Recruitment
Contact Detail:
TalentStack Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and how you can contribute.
✨Tip Number 3
Practice your storytelling skills. Be ready to share specific examples of how you’ve driven customer growth or retention in past roles. Make it relatable and impactful!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Customer Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in Customer Marketing and how it aligns with the role. We want to see how your skills can drive adoption and retention, so don’t hold back!
Showcase Your Success Stories: Include specific examples of how you've driven customer growth or retention in previous roles. We love a good story, especially if it shows measurable impact – numbers speak volumes!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can connect with customers and create compelling messaging, so don’t be afraid to show us who you are!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at TalentStack Recruitment
✨Know Your Customer Lifecycle
Familiarise yourself with the customer lifecycle stages mentioned in the job description. Be ready to discuss how you would approach each stage, from onboarding to advocacy, and share examples of past experiences where you've successfully driven customer growth.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to inform your marketing strategies. Bring specific examples of how you've analysed customer feedback or usage data to identify growth opportunities and how that led to measurable outcomes.
✨Craft Compelling Messaging
Think about how you can translate product features into clear business outcomes. Be prepared to discuss your approach to developing customer value propositions and how you’ve created impactful case studies or testimonials in previous roles.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with Customer Success, Product, and Ops teams, be ready to share examples of how you've successfully collaborated across departments. Highlight any initiatives where you’ve partnered with other teams to drive customer retention or expansion.