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- Tasks: Lead marketing and admissions strategies to boost student enrolment and institutional growth.
- Company: Join a dynamic educational institution in Hatfield, Hertfordshire, focused on student success.
- Benefits: Enjoy a collaborative work environment with opportunities for professional development and impactful projects.
- Why this job: Make a real difference in students' lives while shaping the future of education.
- Qualifications: Proven experience in marketing and admissions, strong leadership skills, and data analysis capabilities required.
- Other info: Opportunity to collaborate with university partners and engage in innovative marketing campaigns.
The predicted salary is between 48000 - 72000 £ per year.
Are you passionate about marketing and admissions? Do you thrive in a dynamic environment where every decision counts? We are currently looking for a Director of Marketing and Admissions to join our busy team in Hatfield, Hertfordshire!
As the Director of Marketing and Admissions, you will take the helm of all marketing and student recruitment initiatives, developing and implementing strategies to achieve ambitious targets. You will liaise with university partners and external clients, lead marketing campaigns, and oversee the admissions function to ensure efficiency and excellence in service delivery. Your ability to analyse data and adjust strategies accordingly will drive new business development initiatives and ensure compliance with relevant regulations. This is a pivotal role where your leadership will directly impact student enrolment and institutional growth.
Principal Accountabilities:- Marketing: Develop sales and marketing campaigns to strategically distinguish HIC from competitors and deliver growth.
- Strategically liaise with, develop and maintain effective relationships with university partners, the Navitas Group, agents and other external clients.
- Develop and define key market segments to target in order to drive new business development initiatives.
- Collaborate with the College/Campus Director to ensure effective overall management of HIC.
- Closely monitor, evaluate and report on campaign effectiveness and work closely with the Marketing & Admissions team to ensure campaign deliverables are accurately executed.
- Lead and be responsible for the profitable marketing and student recruitment based on market strategies and opportunities, market research, product development and the overall marketing plan.
- Appraise existing sales performance and coordinate marketing and sales efforts to achieve maximum liaison and full use of resources at all levels.
- Drive and develop strategy for all aspects of digital marketing.
- In conjunction with the Marketing & Admissions team, develop strategy for promotional material, public relations and marketing communications within overall Group Marketing guidelines.
- Prepare quarterly reports on expenditure and student recruitment numbers.
- Ensure compliance with the regulatory framework in which marketing, sales and admissions operates.
- Participate in marketing/sales activities onshore and offshore and potentially take on responsibility for particular key markets.
- Prepare and manage financial aspects of Marketing and associated agent monitoring and reports.
- Ensure student recruitment and marketing employees take an active and involved approach to recruitment and marketing activities.
- Collaborate with Navitas group marketing and other Navitas Marketing and Admissions Directors.
- Admissions: Ensure the achievement of College/Campus admission and enrolment targets by leading the Admissions & Recruitment function.
- Lead the Admissions & Recruitment function to continuously improve its delivery of efficient service in relation to assessment, offer letter turnaround, issuance of Confirmation of Acceptance for Studies (CASs) and other follow-up work through and with the Marketing and Admissions teams.
- Oversee the analysis recruitment related data to measure achievements against the College/Campus strategic initiatives and to inform strategic decision-making.
- Work with the Admissions Manager to ensure the efficient and effective operation of the admissions process.
Director of Marketing and Admissions employer: TalentSpa Recuitment
Contact Detail:
TalentSpa Recuitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing and Admissions
✨Tip Number 1
Familiarise yourself with the latest trends in marketing and admissions, especially within the education sector. Understanding what strategies are currently effective will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the field of marketing and admissions. Attend industry events or webinars to connect with others who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led or been a part of. Highlighting measurable outcomes will showcase your ability to drive results, which is crucial for this role.
✨Tip Number 4
Research our university partners and understand their unique needs and challenges. This knowledge will allow you to tailor your approach and demonstrate how you can effectively liaise with them as the Director of Marketing and Admissions.
We think you need these skills to ace Director of Marketing and Admissions
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and admissions. Focus on leadership roles, successful campaigns you've led, and any data analysis skills that demonstrate your ability to drive results.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for marketing and admissions. Discuss specific strategies you have implemented in the past and how they align with the goals of the institution. Show enthusiasm for the role and the impact you can make.
Highlight Data Analysis Skills: Since the role involves analysing data to inform strategies, be sure to mention any experience you have with data analysis tools or methodologies. Provide examples of how you've used data to drive marketing decisions in previous roles.
Showcase Collaboration Experience: The position requires liaising with various stakeholders. Include examples of how you've successfully collaborated with teams, university partners, or external clients to achieve common goals in your application.
How to prepare for a job interview at TalentSpa Recuitment
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns and their outcomes. Highlight specific strategies you implemented that led to measurable success, as this role requires a strong understanding of effective marketing techniques.
✨Demonstrate Leadership Skills
As a Director, you'll need to lead teams effectively. Share examples of how you've successfully managed teams in the past, focusing on your leadership style and how you motivate others to achieve targets.
✨Understand the Admissions Process
Familiarise yourself with the admissions landscape and regulatory frameworks relevant to the role. Be ready to discuss how you would improve efficiency in the admissions process and ensure compliance with regulations.
✨Prepare for Data Analysis Questions
Since data analysis is crucial for this position, be prepared to discuss how you've used data to inform marketing strategies. Bring examples of how you've adjusted campaigns based on data insights to drive business development.
