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- Tasks: Lead trade marketing strategies for a dynamic beauty brand across the UK and EMEA.
- Company: High-growth beauty and personal care SME with a creative culture.
- Benefits: Competitive salary, bonus, and benefits with flexible working options.
- Other info: Collaborative environment with opportunities for career growth and creativity.
- Why this job: Make a real impact in the beauty industry while driving commercial success.
- Qualifications: Experience in Trade Marketing or Commercial Marketing, preferably in beauty.
The predicted salary is between 50000 - 55000 £ per year.
A dynamic, high-growth, beauty, personal care and lifestyle SME brand is seeking a talented Trade Marketing Manager to lead the development and execution of trade and retail marketing activity across the UK and EMEA. Working in close partnership with Sales, this role will drive sell-through, visibility, and commercial performance across key retail partners.
Reporting into the Head of Sales, this position sits at the intersection of brand and commercial strategy, translating business priorities into impactful in-store and digital retail activation. This is a highly creative & commercial role with ownership of retailer activation plans, promotional mechanics, POS development, digital retail content, and launch execution, ensuring trade investment delivers measurable ROI and supports long-term customer relationships.
- Drive sell-through across UK and EMEA by delivering retailer-specific trade and activation strategies.
- Partner with Sales to translate Joint Business Plans into clear, revenue-driving activation roadmaps.
- Lead end-to-end retail activation including POS development, launches, secondary siting, and in-store execution.
- Develop and optimise digital retail and eCommerce assets to maximise online visibility and conversion.
- Own POS and EPOS budgets, tracking spend, performance, and market share across the region.
- Monitor execution standards and compliance across physical and digital retail environments.
- Collaborate cross-functionally with Brand, Supply, agencies, and EMEA partners to ensure seamless execution.
Experience in Trade Marketing, Category, or Commercial Marketing within FMCG, Retail or consumer brands, ideally with beauty/personal care experience. Strong understanding of the UK retail landscape (e.g. Experience across 1–2 EMEA markets advantageous, but not essential). Proven experience working closely with Sales and supporting Joint Business Plans. Track record of delivering in-store activation and POS execution. Strong commercial acumen with a clear understanding of margin and ROI. Excellent project management and stakeholder engagement skills.
Trade Marketing & Marketing Manager employer: TalentPool
Contact Detail:
TalentPool Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing & Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the beauty and personal care industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in trade marketing and retail activation. Share specific examples of how you've driven sell-through and maximised ROI. We want to see your passion and creativity shine through!
✨Tailor Your Approach
Every company is different, so tailor your pitch to match their vibe. Research the brand’s values and recent campaigns, and weave that into your conversations. We’re all about making connections that feel genuine and aligned with the company’s goals.
✨Apply Through Our Website
Don’t forget to check out our website for the latest job openings! Applying directly through us can give you an edge, as we love seeing candidates who are proactive and engaged. Let’s get you that dream role in trade marketing!
We think you need these skills to ace Trade Marketing & Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Trade Marketing role. Highlight your experience in FMCG and retail, especially in beauty or personal care. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about trade marketing and how you can drive sell-through and visibility for our brand. Keep it engaging and relevant!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your commercial acumen and project management skills. Numbers speak volumes, so include metrics where possible to show your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at TalentPool
✨Know Your Trade Marketing Inside Out
Make sure you brush up on your trade marketing knowledge, especially in the beauty and personal care sectors. Be ready to discuss specific strategies you've implemented in the past and how they drove sell-through and visibility.
✨Showcase Your Collaboration Skills
This role requires working closely with Sales and other departments. Prepare examples of how you've successfully collaborated with cross-functional teams to achieve common goals, particularly in executing Joint Business Plans.
✨Demonstrate Your Commercial Acumen
Be prepared to talk about your understanding of margin and ROI. Bring examples of how you've tracked budgets and performance metrics in previous roles, and how those insights informed your marketing strategies.
✨Get Creative with Retail Activation Ideas
Since this is a highly creative role, think of innovative retail activation ideas that could work for the brand. Present these during your interview to show your proactive thinking and ability to drive impactful in-store and digital activations.