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- Tasks: Lead trade marketing strategies for a dynamic beauty brand across the UK and EMEA.
- Company: High-growth beauty and personal care SME with a creative culture.
- Benefits: Competitive salary, bonus, benefits, and flexible home working.
- Other info: Fast-paced environment with opportunities for career growth and creativity.
- Why this job: Make a real impact in the beauty industry with innovative marketing strategies.
- Qualifications: Experience in Trade Marketing or Commercial Marketing, preferably in beauty.
The predicted salary is between 50000 - 55000 £ per year.
A dynamic, high-growth, beauty, personal care and lifestyle SME brand is seeking a talented Trade Marketing Manager to lead the development and execution of trade and retail marketing activity across the UK and EMEA. Working in close partnership with Sales, this role will drive sell-through, visibility, and commercial performance across key retail partners.
Reporting into the Head of Sales, this position sits at the intersection of brand and commercial strategy, translating business priorities into impactful in-store and digital retail activation. This is a highly creative and commercial role with ownership of retailer activation plans, promotional mechanics, POS development, digital retail content, and launch execution, ensuring trade investment delivers measurable ROI and supports long-term customer relationships.
Key Responsibilities:- Drive sell-through across UK and EMEA by delivering retailer-specific trade and activation strategies.
- Partner with Sales to translate Joint Business Plans into clear, revenue-driving activation roadmaps.
- Lead end-to-end retail activation including POS development, launches, secondary siting, and in-store execution.
- Develop and optimise digital retail and eCommerce assets to maximise online visibility and conversion.
- Plan and evaluate promotional activity, ensuring trade investment is ROI-driven and commercially disciplined.
- Own POS and EPOS budgets, tracking spend, performance, and market share across the region.
- Monitor execution standards and compliance across physical and digital retail environments.
- Collaborate cross-functionally with Brand, Supply, agencies, and EMEA partners to ensure seamless execution.
- Experience in Trade Marketing, Category, or Commercial Marketing within FMCG, Retail or consumer brands, ideally with beauty/personal care experience.
- Strong understanding of the UK retail landscape (e.g. Boots, Superdrug, Grocery).
- Experience across 1–2 EMEA markets advantageous, but not essential.
- Proven experience working closely with Sales and supporting Joint Business Plans.
- Track record of delivering in-store activation and POS execution.
- Strong commercial acumen with a clear understanding of margin and ROI.
- Excellent project management and stakeholder engagement skills.
- Comfortable working in a fast-paced, high-growth environment.
Trade Marketing Manager - Beauty employer: TalentPool
Contact Detail:
TalentPool Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager - Beauty
✨Tip Number 1
Network like a pro! Reach out to your connections in the beauty and personal care industry. Attend events, webinars, or even local meet-ups. The more people you know, the better your chances of landing that Trade Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous trade marketing campaigns, especially those that drove sell-through and ROI. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their trade strategies and be ready to discuss how you can enhance their visibility and commercial performance across retail partners.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by our hiring team!
We think you need these skills to ace Trade Marketing Manager - Beauty
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Trade Marketing Manager role. Highlight your experience in trade marketing, especially within the beauty or personal care sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the beauty industry and how you can drive sell-through and visibility for our brand. Let us know what makes you the perfect fit!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Numbers speak volumes, so if you've driven ROI or improved market share, we want to hear about it!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you one step closer to joining our dynamic team!
How to prepare for a job interview at TalentPool
✨Know Your Retail Landscape
Make sure you brush up on your knowledge of the UK retail landscape, especially key players like Boots and Superdrug. Understanding their strategies and how they operate will help you demonstrate your commercial acumen during the interview.
✨Showcase Your Trade Marketing Experience
Prepare specific examples from your past roles where you've successfully driven sell-through or executed impactful retail activations. Be ready to discuss how you translated business priorities into effective marketing strategies.
✨Highlight Your Collaboration Skills
This role requires working closely with Sales and other cross-functional teams. Think of instances where you've collaborated effectively to achieve common goals, and be prepared to share these stories to showcase your teamwork abilities.
✨Demonstrate Your Creative Side
Since this is a highly creative role, come prepared with ideas for potential trade and retail marketing activities. Show how you can think outside the box while still being commercially disciplined, and be ready to discuss how you'd approach POS development and digital content.