Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead market strategy and planning for a major beverage brand across Northern Europe.
- Company: Dynamic consumer goods company focused on innovation and growth.
- Benefits: Competitive salary, career development opportunities, and a chance to shape the market.
- Other info: Join a leadership team and drive sustainable demand across multiple channels.
- Why this job: Make a significant impact on category growth and customer engagement in a fast-paced environment.
- Qualifications: Strong background in commercial excellence and proven FMCG experience required.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking a commercially exceptional leader to drive the next phase of category growth across Northern Europe. This is a high-impact, builder role for someone who thrives at the intersection of strategy, execution, and customer performance. Our client is a major at-home beverage innovation brand spanning systems, flavours, and consumables.
Role Purpose
The Head of Market Strategy & Planning is accountable for accelerating sustainable, profitable growth by building a high-performing demand ecosystem across Consumables. This role brings together Perfect Store execution, digital and in-store shopper engagement, demand acceleration, and commercial decision-making to win at every point of purchase across retail, ecommerce, and emerging direct channels. As part of the Northern Europe leadership team, you will define how the business wins in market—building new capabilities, sharpening execution, and driving scalable growth.
Scope & Impact
- Northern Europe (UK, Benelux, Nordics) – multi-market, multi-channel
- End-to-end ownership of Demand Acceleration, Perfect Store, Trade Marketing, Category Leadership, and Revenue Management
- Drive household acquisition, repeat purchase, and long-term customer value
- Significant impact on Net Revenue Growth, margin quality, and shopper conversion
Key Accountabilities
- Demand Acceleration & Growth Strategy
- Lead the demand acceleration strategy across all categories
- Drive penetration, repeat purchase, and lifetime value growth
- Optimise pricing, promotional strategy, and activation cadence
- Translate shopper, consumer, and usage insights into scalable growth initiatives
- Build ecosystem-led thinking across the full product portfolio
- Perfect Store & Execution Excellence
- Own and elevate Perfect Store standards across all channels
- Ensure outstanding execution in visibility, education, and in-store conversion
- Build tracking frameworks, scorecards, and performance routines
- Category Leadership & Trade Marketing
- Lead category strategy across retail and digital environments
- Own trade marketing strategy including innovation launches and seasonal activations
- Develop tailored, insight-led retailer plans that unlock growth
- Customer & Channel Development
- Build and elevate strategic customer partnerships through Joint Business Plans
- Lead channel strategies across Modern Trade, Ecommerce, and emerging channels
- Commercial Leadership & Capability Building
- Partner cross-functionally across Sales, Marketing, Digital, Supply Chain, and Finance
- Build foundational processes, governance, and ways of working
- Develop scalable commercial excellence capabilities
- Lead teams through ambiguity, transformation, and growth
Success Measures
- Net Revenue Growth & household penetration
- Repeat purchase rate & customer lifetime value
- Gross margin & promotional efficiency
- Perfect Store execution (physical & digital)
- On-shelf availability & digital conversion performance
- JBP delivery, activation ROI & speed to market
What We’re Looking For
- Strong background in Commercial Excellence, Category Management, Revenue Growth Management, or Demand Strategy
- Proven FMCG experience in complex, matrix environments
- Deep expertise in Perfect Store, Trade Marketing, and retail execution
- Strong commercial acumen in pricing, promotions, and customer strategy
- Confident senior stakeholder influencer with strong execution bias
Leadership Profile
- Builder mindset with a strong bias for action
- Highly analytical, consumer-obsessed, and commercially sharp
- Comfortable operating at both strategic and executional level
- Thrives in fast-moving, ambiguous environments
Why This Role?
This is a rare opportunity to shape how a category grows across an entire region—building the strategy, capability, and execution engine that drives sustainable demand and long-term customer value.
Head of Market Strategy & Planning – UK & Northern Europe - Consumer Goods in Slough employer: TalentPool
Contact Detail:
TalentPool Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Market Strategy & Planning – UK & Northern Europe - Consumer Goods in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their market strategy and be ready to discuss how your experience aligns with their goals. We want you to shine and show them you’re the perfect fit!
✨Tip Number 3
Don’t shy away from showcasing your achievements. Bring data to the table that highlights your impact in previous roles. We love seeing numbers that back up your claims—show them how you’ve driven growth and made a difference!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for talent that fits our culture and values, so make sure you put your best foot forward!
We think you need these skills to ace Head of Market Strategy & Planning – UK & Northern Europe - Consumer Goods in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in commercial excellence and demand strategy, as these are key for us. Use specific examples that showcase your achievements in similar roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're the perfect fit for the Head of Market Strategy & Planning role. Share your vision for driving growth and how your background aligns with our goals.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, mention any tools or methodologies you've used to analyse market trends and consumer behaviour. This will show us you can thrive in our fast-paced environment.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at TalentPool
✨Know Your Market Inside Out
Before the interview, dive deep into the consumer goods market, especially in Northern Europe. Understand the latest trends, key players, and challenges. This knowledge will help you speak confidently about how you can drive demand acceleration and growth strategy.
✨Showcase Your Commercial Acumen
Be prepared to discuss your experience with pricing strategies, promotional tactics, and customer engagement. Use specific examples from your past roles to illustrate how you've successfully influenced revenue growth and improved shopper conversion.
✨Demonstrate Leadership Skills
This role requires a builder mindset, so come ready to share instances where you've led teams through transformation or ambiguity. Highlight your ability to partner cross-functionally and develop scalable commercial excellence capabilities.
✨Prepare Insight-Led Strategies
Think about how you would approach category leadership and trade marketing for this brand. Prepare insights-driven strategies that align with their goals of household acquisition and repeat purchase. This will show your strategic thinking and execution bias.